--- title: Tray.ai Reviews meta_title: 'Tray.ai Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 158 reviews by the users' company size, role or industry to find out how Tray.ai works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 158 scale: '5' date_modified: '2026-09-28' parent_category: name: Cloud Data Integration url: https://www.g2.com/categories/cloud-data-integration ---

Tray.ai Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the easy integrations of Tray.ai, enabling seamless connections between various systems like Shopify and LMS. (9 mentions)
Users find Tray.ai's ease of use exceptional, thanks to its intuitive UI and flexible workflow integrations. (7 mentions)
Users love the versatile integrations of Tray.ai, enabling seamless connections between various systems and APIs. (6 mentions)
Users value the custom automation capabilities of Tray.ai, appreciating its flexibility and ease of setup for workflows. (5 mentions)
Users value the extensive connectors of Tray.ai, enabling seamless integration across various platforms and APIs. (5 mentions)
Users find the missing features in Tray.ai, including lack of version control and descriptive documents, frustrating. (4 mentions)
Users find complex pricing challenging, especially with frequent changes that complicate budgeting and planning. (3 mentions)
Users note that Tray.ai's pricing is expensive, leading to challenges in budgeting and cost management. (3 mentions)
Users experience a steep learning curve with Tray.ai, making it challenging for newcomers to navigate functionalities effectively. (3 mentions)
Users find the poor documentation of Tray.ai frustrating, impacting the ease of setting up integrations. (3 mentions)

5 Pros or Advantages of Tray.ai

5 Cons or Disadvantages of Tray.ai

Omji P.
OP
Omji P.
Software Engineer
Small-Business (50 or fewer emp.)
"An Integration tool"
5/5
What do you like best about Tray.ai?

Can integrate the workflow easily without any prior knowledge of the platform.

Easy to maintain the workflow once created, has got this feature that sends the email if any error occurred into your platform.

Can use AI (Merlin) to build the workflows and get the help from AI to integrate the steps into the workflows.

Ease of implementing the workflow is quite good.

Customer support is also good, getting the response from the support team is quick too.

Frequency of usage is good because of lot of features. Review collected by and hosted on G2.com.

What do you dislike about Tray.ai?

The AI should be more smooth although the AI is pretty good, but it needs more finement.

Also the documents should be more descreptive. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Easy-to-Identify Logs and Audit Trails"
4.5/5
What do you like best about Tray.ai?

To check for the logs and audits of any events that are easy to identify Review collected by and hosted on G2.com.

What do you dislike about Tray.ai?

That the UI seems cluttered at times for a new user Review collected by and hosted on G2.com.

Raman M.
RM
Raman M.
SDE
Enterprise (> 1000 emp.)
"Tray for managing workflows and integration with Salesforce"
3/5
What do you like best about Tray.ai?

We use tray for lead routing across all regions by setting up customised rules. Loved the new AI integration features Review collected by and hosted on G2.com.

What do you dislike about Tray.ai?

It's a little complex rule to be used if you are new to it. Also it can't be used if the lead routing rules are complex Review collected by and hosted on G2.com.

Verified User in Events Services
UE
Verified User in Events Services
Mid-Market (51-1000 emp.)
"Easy to use platform for any kinds of cross application integrations."
4.5/5
What do you like best about Tray.ai?

We can track all logs and also we can retrigger if anything fails from third party Review collected by and hosted on G2.com.

What do you dislike about Tray.ai?

If Tasks are long in case of loop, difficult to check Review collected by and hosted on G2.com.

TA
Tyler A.
Mid-Market (51-1000 emp.)
"Powerful tool with great UI features to make automation easier"
4.5/5
What do you like best about Tray.ai?

The UI is great in my opinion! I love being able to clearly follow a diagram that shows how the pieces interact with each other and being able to drag-drop is fantastic. Tray is one of the few/rare tools that allows for quick start-up and is overall intuitive so that junior technical staff can hop in and field some requests with little training. Review collected by and hosted on G2.com.

What do you dislike about Tray.ai?

Overall, we really love the Tray platform. The cost is a consideration, but have not found a tool to do the job better. Review collected by and hosted on G2.com.

Melanie T.
MT
Melanie T.
Senior Business Intelligence Analyst
Small-Business (50 or fewer emp.)
"Tray review"
4/5
What do you like best about Tray.ai?

It's a reverse ETL tool with drag and drop features so it can accommodate a lot Review collected by and hosted on G2.com.

What do you dislike about Tray.ai?

There's definitely a learning curve while figuring out some functionality Review collected by and hosted on G2.com.

Dan P.
DP
Dan P.
Manager, Technical Success
Small-Business (50 or fewer emp.)
"Tray makes it easy to automate workflows between technologies in a scalable way"
4/5
What do you like best about Tray.ai?

I like using Tray. I've been a user since the beginning! The UI has received many updates and they've all been really helpful. I like that you can create a workflow, easily copy it and repurpose it for other services. It because of the powerful template capabilities and nodes that we were able to scale our data sync service to our own customers!

The success of implementing Tray in our business has enabled us to increase customer satisfaction, retention, and close deals without the need of high effort and expensive code creation. It's a great low/no-code platform.

Their support has also been instrumental in our success. It's much appreciated! Review collected by and hosted on G2.com.

What do you dislike about Tray.ai?

Currently I'm not experiencing any downsides; however, I've only ever used Tray.io, with some minor experience using Zapier, Workato, and MS Logic Apps. With my limited experience of similar platforms, I don't know if I'm missing out on something but Tray suits our needs and is reasonably priced so I haven't had any reason to dive into other platforms so far. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Small-Business (50 or fewer emp.)
"Incredibly flexibly"
5/5
What do you like best about Tray.ai?

I like how flexible Tray is. The implementation of its features are in a way such that things just work as you'd expect it to. Theres not many places where you have to do things a certain why and its not clear why. Review collected by and hosted on G2.com.

What do you dislike about Tray.ai?

Theres a few places where you need to do things a certain why and its not documented why. Examples are mainly from the solution editor of the embedded platform. 1.) when setting up a data mapping from a ddl. If the operation requires any extra inputs, the inputs are shown as their id's instead of their names. the list is also not searchable so one must scroll. The order in which you click them also matters. - solution would be to have the number of inputs the connector operation requires appear as individual drop downs, and you select which config goes into each slot individually 2.) when changing auths (as in keeping the same connector, just changing the selected auth) it prompts you to change all similar auths, but when you select yes, it potentially misses auths. Theres also no way to quickly identify which auths didn't get switched Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
UN
Verified User in Non-Profit Organization Management
Mid-Market (51-1000 emp.)
"Overall a mixed bag."
3.5/5
What do you like best about Tray.ai?

Allows us to connect our systems between Shopify and an LMS solution we use. Review collected by and hosted on G2.com.

What do you dislike about Tray.ai?

We reached out to the customer support team and never heard back. It isn't easy to reach anyone at Tray.io in my experience. It could be easier to setup failure alerts when a synch encounters issues. Review collected by and hosted on G2.com.

Chris R.
CR
Chris R.
Technical Program Manager & Outbound PM
Enterprise (> 1000 emp.)
"Depends on Skill Level"
2.5/5
What do you like best about Tray.ai?

Incredibly flexible way to customize flows. Interface that helped me to visualize the process Review collected by and hosted on G2.com.

What do you dislike about Tray.ai?

Difficult to get other people to understand and use it too. Review collected by and hosted on G2.com.