Here’s a refined and objective product description that aligns with the guidelines: Trajektory is a sponsorship data analytics platform that helps brands, agencies, and rights holders aggregate, analyze, and report on sponsorship performance across digital and non-digital assets. By centralizing data from multiple sources, Trajektory enables users to make informed decisions, optimize sponsorship investments, and streamline reporting processes. Built by industry professionals, Trajektory eliminates inefficiencies by replacing fragmented reporting systems with a single, real-time platform. The software provides comprehensive visibility into sponsorship portfolios, allowing teams to track performance, measure ROI, and identify opportunities for improvement. Key Features and Benefits: • Comprehensive Data Aggregation: Pulls and normalizes data from various sources, including social media, broadcast, LED signage, and in-venue assets, ensuring a holistic view of sponsorship performance. • Real-Time Analytics and Reporting: Provides up-to-the-minute insights, allowing users to quickly assess the impact of sponsorships and make data-driven adjustments. • Efficiency and Cost Savings: Automates data collection and reporting, reducing reliance on multiple vendors and cutting costs by over $100,000 annually while saving significant manual hours. • Customizable Dashboards: Offers flexible reporting tools that align with different business objectives, making it easier for teams to share insights with stakeholders. • Integrity-Driven Insights: Built by industry professionals, Trajektory prioritizes accuracy and transparency, ensuring sponsorship data is reliable and actionable. Trajektory is used by brands and agencies looking to validate sponsorship investments, maximize returns, and streamline reporting workflows. By offering a scalable and data-driven solution, it empowers organizations to make smarter sponsorship decisions and optimize their overall strategy.