Traction Technology Reviews & Product Details

Your Innovation Management Platform Built to meet the requirements of teams making technology and partnership decisions Features and Functionality Innovation Funnel Management Vendor Evaluation Workflow Project Management On-Demand Research Charts and Reports Dynamic Comparison Matrix Lists (Private and Shared) Vendor Solicitation (Inbound) Management Idea Management Internal Scouting Request Customized Vendor Data Fields Traction Match Vendor Recommendations Microsoft API Integration (Outlook, Teams) Crunchbase API integration Curated Private Database Configurable Taxonomy Configurable Workflows Configurable Vendor Scoring CRM functionality Contact Database Activity Tracking Team Discussion Boards Team Directory Hosted Virtual Events Document Cloud Enterprise-Grade Security SSO

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Traction Technology

Product Description

The Traction Platform empowers individuals and teams to discover and evaluate emerging technologies, seamlessly managing multiple sources of information and liberating users from the world of spreadsheets. Traction then takes you further, breaking down internal silos, standardizing the evaluation process, harnessing multiple workstreams, and fostering collaboration with cross-functional teams. Working with Traction will speed up your discovery of new partnerships, and strengthen current relationships. We create a single source of truth around your partnership ecosystem.

Overview by

Neal Silverman

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Traction Technology Media

Traction Technology Demo - Your Home Page for Discover and Research

Discover Emerging Technologies and Manage your Innovation Funnel of projects.

Traction Technology Demo - Customize Charts and Report

Insights into technology trends and vendor evalutions

Traction Technology Demo - Dashboards and Custom Reports

Create dashboards and reports on all your KPI's

Updated 24/ 7 company information. Issue and manage RFI's directly with vendors. Track all activity, emails, calls, and notes.

Traction Technology Demo - Idea Management

With Traction's Idea Management feature, easily gather and react quickly to ideas and challenges throughout your organization. Adopt new technologies and advance your enterprise toward success using industry best practices.

Traction Technology Reviews (10)

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Verified User in Environmental Services

Small-Business (50 or fewer emp.)

12/12/2025

"Well-structured and well-planned projects"

4/5

What do you like best about Traction Technology?

I like his clear vision that he provides on the progress of projects and priorities. He helps enormously in structuring the teamwork to follow tasks and keep his team aligned on the same objectives. Review collected by and hosted on G2.com.

What do you dislike about Traction Technology?

There are quite a few features and views at the beginning, so it takes some time to adapt and fully understand. Review collected by and hosted on G2.com.

Nikita S.

Digital Marketing Executive

Small-Business (50 or fewer emp.)

10/31/2023

"Wonderful tool for tracking"

4/5

What do you like best about Traction Technology?

Easy to use software and keeps all information up to date, great ui interface Review collected by and hosted on G2.com.

What do you dislike about Traction Technology?

Too much scrolling which never ends

..and just reports must be available on platform too Review collected by and hosted on G2.com.

Brian V.

Co-Founder

Enterprise (> 1000 emp.)

5/3/2023

"A helpful tool to keep track of our Vendors and selection efforts"

4/5

What do you like best about Traction Technology?

The software is fairly intuitive to use. The product team is very supportive. We are able to easily add vendors to our database and setup custom fields to track the key information we need. The tool also allows us to send out requests to the vendors to keep the info up to date. Review collected by and hosted on G2.com.

What do you dislike about Traction Technology?

The software would definitely benefit from an improvement UI overhaul. It's great we can have all these fields, but it turns into never ending scrolling. The other aspect is the licensing model between users and access to our enterprise viewers. Review collected by and hosted on G2.com.

Sudip D.

Enterprise (> 1000 emp.)

5/17/2023

"Great tool that can be leveraged for efficiently organizing and tracking startups."

4.5/5

What do you like best about Traction Technology?

The founders have been very active in engaging with our company to develop new features for specific use cases. Review collected by and hosted on G2.com.

What do you dislike about Traction Technology?

There are not many downsides, but I wish the analysts were able to push reports onto the platform as well. Review collected by and hosted on G2.com.

John Y.

Product Director, Patient Engagement

Enterprise (> 1000 emp.)

4/26/2023

"Wonderful system backed by great people"

4.5/5

What do you like best about Traction Technology?

Taction is a flexible solution for many reverse CRM needs in my organization. The custom solution they added for our needs has become an invaluable tool for GSK R&D! Review collected by and hosted on G2.com.

What do you dislike about Traction Technology?

The biggest downside right now is the lack of more tailored controls for field validation and using controlled data to capture needs we have. Review collected by and hosted on G2.com.

Yoshio K.

Director

Enterprise (> 1000 emp.)

4/19/2023

"Most important partnership!"

5/5

What do you like best about Traction Technology?

We have been working with Traction Technology for several years, especially for technology sourcing and progress management of collaboration with startups. They are attentive to understanding our needs, and the outputs are always gratifying. Review collected by and hosted on G2.com.

What do you dislike about Traction Technology?

It's a small thing, but the platform has many functions that I don't use much. These features may be good ones for other clients, though. Review collected by and hosted on G2.com.

Verified User in Computer & Network Security

Enterprise (> 1000 emp.)

5/10/2023

"Central product for our Innovation strategy"

5/5

What do you like best about Traction Technology?

Traction is the perfect tool to bring all our innovation activities together. Allowing us to collate, review and assess the latest companies on one platform as a team. Review collected by and hosted on G2.com.

What do you dislike about Traction Technology?

No issues to date, the traction team has been engaged and helpful when setting up the platform for our business. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

4/20/2023

"Perfect tool to source emerging MarTech solutions"

5/5

What do you like best about Traction Technology?

I use Traction Technology to source emerging MarTech solutions for my clients. The robust database and easy way to issue RFIs are the two functionalities I like best. Review collected by and hosted on G2.com.

What do you dislike about Traction Technology?

I haven't found anything I don't like about the platform, but I haven't used the ideation tool simply because I don't yet have a use case for it. Review collected by and hosted on G2.com.