TorchX is a comprehensive digital marketing platform tailored for real estate professionals, offering tools to attract, convert, and nurture leads effectively. The platform integrates sleek, mobile-responsive, and SEO-optimized IDX websites with a powerful CRM system, enabling agents and brokerages to manage their digital presence and client interactions seamlessly. By centralizing essential marketing tools, TorchX simplifies lead generation and follow-up processes, ensuring that no potential client is overlooked. Key Features and Functionality: - IDX Websites: TorchX provides modern, responsive websites that integrate seamlessly with local MLS listings, offering real-time property data and dynamic content to engage visitors. - Integrated CRM: The platform includes a robust CRM system that tracks lead behavior, automates follow-ups through email and text messaging, and facilitates drip campaigns to nurture leads into clients. - Automated Lead Management: TorchX's CRM features automated status updates based on lead responses and activities, allowing agents to prioritize follow-ups based on real-time data. - Lead Activity Tracking: Agents can monitor contacts' property search histories, see when properties are favorited, and track interactions with listing alert emails, providing valuable insights into client preferences. - Marketing Automation: The platform offers integrated marketing tools, including email and text message campaigns, to engage leads at various stages of the sales funnel. Primary Value and Solutions Provided: TorchX addresses the challenges real estate professionals face in managing digital marketing efforts and client relationships by offering an all-in-one solution that centralizes essential tools. By combining advanced lead generation, a user-friendly CRM, and automated marketing features, TorchX enables agents and brokerages to streamline their workflows, enhance client engagement, and ultimately increase conversion rates. This comprehensive approach ensures that real estate professionals can focus on building relationships and closing deals, while TorchX handles the complexities of digital marketing and lead management.