TelmarHelixa Discussions

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TelmarHelixa

(39)4.2/5

TelmarHelixa is a sophisticated audience insights and cross-media planning platform designed to assist brands, agencies, and media owners in comprehensively understanding their audiences. This solution enables users to model projected media performance and plan more effectively across various channels, ensuring that marketing strategies are data-driven and tailored to specific audience needs. As a data-neutral platform, TelmarHelixa distinguishes itself by providing access to a diverse array of global and local market research surveys sourced from leading audience research providers. This versatility allows users to leverage multiple data sources simultaneously through its Global Fusion capability, fostering the development of global strategies infused with local insights. By moving beyond reliance on a single dataset, teams can craft more nuanced and effective marketing plans that resonate with their target demographics. The platform excels in delivering deep audience understanding through advanced segmentation and analysis of consumer attitudes, social and cultural behaviors, and media usage patterns. Users can efficiently build, compare, and refine audience profiles, supported by instant visualizations and intuitive storytelling dashboards. This functionality simplifies the exploration, interpretation, and sharing of insights across teams, promoting collaboration and informed decision-making. For cross-media planning, TelmarHelixa integrates established media measurement methodologies with AI-assisted modeling techniques. This combination empowers teams to estimate projected reach, duplication, and efficiency across multiple media channels. By enabling users to evaluate and compare media plans prior to activation, the platform allows for the exploration of various planning scenarios, instilling confidence in strategic decisions. TelmarHelixa is delivered as a modular suite of interconnected products, designed to support various stages of the strategy and planning process. This integration ensures that teams can inform brand, marketing, and media decisions with clearer insights, greater confidence, and more efficient workflows across both online and offline channels. By providing a comprehensive toolkit for audience insights and media planning, TelmarHelixa stands out as a valuable resource for organizations seeking to enhance their marketing effectiveness.

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All TelmarHelixa Discussions

# What is Telmar used for? What is Telmar used for? ##### Post Metadata

- Posted at: over 2 years ago - Author title: Pinned by G2 as a common question

# What is Helixa used for? What is Helixa used for? ##### Post Metadata

- Posted at: over 2 years ago - Author title: Pinned by G2 as a common question

# What should I look for in a cross-media planning tool?

Buyers often look for tools that connect audience intelligence to reach modelling, scenario planning, duplication analysis and the ability to build scenarios with intuitive workflows and customisation options that fit different planning needs.

##### Post Metadata

- Posted at: 30 days ago

- Net upvotes: 1

# Can brands use their own proprietary audience segments in planning tools?

Many brands have internal audience frameworks based on CRM, research or strategic segmentation. Planning tools increasingly need to accommodate client defined audience logic so insights and media decisions align with how the organisation already thinks about consumers.

##### Post Metadata

- Posted at: 30 days ago

- Net upvotes: 1

# How do you estimate audience overlap or duplication across channels?

When campaigns span multiple channels, overlap becomes critical. Understanding duplication helps teams avoid double counting, identify incremental reach opportunities and build more efficient cross-channel plans.

##### Post Metadata

- Posted at: 30 days ago

- Net upvotes: 1

# How do agencies plan and forecast reach for cross-channel media planning?

Cross-channel planning requires more than channel-by-channel estimates. Agencies increasingly need to forecast reach holistically, understand duplication across media types and build scenarios that reflect how audiences accumulate across digital and traditional investments.

##### Post Metadata

- Posted at: 30 days ago

- Net upvotes: 1

# How do planners connect audience insights to media activation?

Audience insight is most valuable when it informs where and how teams invest across channels. Many organisations want a clearer link between segmentation work and activation decisions, so planning reflects real audience behaviour rather than channel assumptions.

##### Post Metadata

- Posted at: 30 days ago

- Net upvotes: 1

# What’s the difference between audience intelligence and social listening?

Social listening focuses on conversation monitoring and sentiment. Audience intelligence looks more broadly at the people behind the signals, including interests, affinities, creator influence and how those signals connect to segmentation and planning.

##### Post Metadata

- Posted at: 30 days ago

- Net upvotes: 1

# How do teams understand audiences beyond basic demographics?

Demographics are only a starting point. Many teams need to understand what audiences care about, how they behave, what influences them and how their media engagement differs across categories and markets. This level of audience intelligence helps organisations build more resonant campaigns, strengthen brand loyalty and drive more efficient growth over time.

##### Post Metadata

- Posted at: 30 days ago

- Net upvotes: 1

# What is an audience insights tool used for?

Brands and agencies increasingly need deeper audience understanding across behaviour, culture, media affinity and influence. Audience intelligence tools provide the context required to shape strategy, refine segmentation and connect insight directly to cross-channel planning decisions.?

##### Post Metadata

- Posted at: about 1 month ago

- Net upvotes: 1