# Lumen by Talkwalker vs Sprout Social Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Sprout Social excels in user experience, with many praising its **intuitive navigation** and seamless setup process. Users appreciate how easy it is to manage multiple social channels in one place, making content scheduling a breeze.
- **Users say** that Talkwalker by Hootsuite offers a robust feature set, particularly highlighting its **cluster analysis** capabilities that synthesize key themes from large data sets. This feature allows users to gain insights that were previously inaccessible, enhancing their understanding of digital conversations.
- **Reviewers mention** that Sprout Social's customer support is highly responsive and resourceful, with many users noting the effectiveness of the help channel. They appreciate timely answers and the inclusion of helpful resources, which significantly enhances their overall experience.
- **According to verified reviews** , Talkwalker by Hootsuite is recognized for its **customizability** and extensive coverage across various channels. Users find it easy to tailor the platform to their specific needs, which is a significant advantage for businesses looking for flexibility.
- **G2 reviewers highlight** that while Sprout Social has a higher overall satisfaction score, Talkwalker by Hootsuite shines in areas like **quality of support** , where it received a notably high rating. Users commend the support team for their helpfulness and expertise.
- **Users report** that Sprout Social's analytics features, such as **post performance tracking** and social reporting, are particularly strong, allowing teams to easily measure and analyze their social media efforts. This capability is crucial for businesses aiming to optimize their social strategies.



---
## Frequently Asked Questions

### What is the difference between Sprout Social vs Lumen by Talkwalker?

Sprout Social stands out for its ease of use and centralized management, while Lumen by Talkwalker is recognized for its strong customer support and advanced analytics capabilities.

| [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | [Lumen by Talkwalker](https://www.g2.com/products/lumen-by-talkwalker/reviews) |
| --- | --- |
| 4.4/5 (6,873 reviews) | 4.3/5 (137 reviews) |
| Small-Business | Small-Business |
| 8.7 | 8.4 |
| 8.6 | 9.3 |
| Ease of Use (1,874 all-time mentions) | Customer Support (recent reviews) |



### How do the pricing models of Sprout Social and Lumen by Talkwalker compare?

Sprout Social receives more critical feedback on pricing value, while Lumen by Talkwalker is also noted as expensive but with less frequent negative sentiment on cost.

- **Sprout Social:** In recent reviews, many cite high costs and expensive add-ons as a drawback, with pricing frequently described as a deal breaker for small teams.
- **Lumen by Talkwalker:** Reviewers describe it as a costly solution, but the sentiment is less negative and less frequently mentioned compared to Sprout Social.
- **Switching reasons:** Reviewers mention switching away from Sprout Social due to pricing concerns, especially for small businesses or when adding additional users.



### What are the best alternatives to Sprout Social and Lumen by Talkwalker?

The top three alternatives to Sprout Social and Lumen by Talkwalker are Reputation, Sprinklr Social, and Meltwater.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5 (6,873) | Small-Business | Pricing frequently cited as expensive, especially for small teams | Ease of Use (1,874 all-time mentions) |
| [Lumen by Talkwalker](https://www.g2.com/products/lumen-by-talkwalker/reviews) | 4.3/5 (137) | Small-Business | Described as costly, but less frequently cited as a deal breaker | Customer Support (recent reviews) |
| [Reputation](https://www.g2.com/products/reputation/reviews) | 4.5/5 (2,469) | Mid-Market | — | — |
| [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) | 4.1/5 (1,217) | Enterprise | — | — |
| [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5 (2,669) | Mid-Market | — | — |



### Which Social Media Suites features should I prioritize when comparing Sprout Social and Lumen by Talkwalker?

Buyers comparing Sprout Social and Lumen by Talkwalker should prioritize ease of use, analytics, reporting, integrations, and customer support.

- **Ease of Use:** Sprout Social: 8.8; Lumen by Talkwalker: 8.6; 1,874 all-time mentions for Sprout Social.
- **Analytics:** Sprout Social: 1,046 all-time mentions; Lumen by Talkwalker: recent reviews highlight analytics as a key strength.
- **Reporting:** Sprout Social: 881 all-time mentions; Lumen by Talkwalker: reporting and dashboarding frequently cited in reviews.
- **Integrations:** Sprout Social: 575 all-time mentions for social media integration; Bitly integration cited in recent reviews.
- **Customer Support:** Sprout Social: 8.6; Lumen by Talkwalker: 9.3; customer support is a top-cited strength for Lumen by Talkwalker in recent reviews.



### What are the pros and cons of Sprout Social vs Lumen by Talkwalker?

Sprout Social's headline strength is ease of use and centralized management, while Lumen by Talkwalker is most recognized for its customer support and analytics depth.

- **Sprout Social strengths:** Ease of Use (1,874 all-time mentions), Post Scheduling (1,232), Analytics (1,046), Centralized Management (953), Reporting (881), Social Media Integration (575), Intuitive interface (753), Time-saving (662).
- **Sprout Social trade-offs:** Missing Features (749), Limited Features (548), Pricing frequently cited as expensive, especially for small teams, occasional integration disconnects, and some complexity for new users.
- **Lumen by Talkwalker strengths:** Customer Support (recent reviews), Analytics (recent reviews), Customization, Feature Quantity, Filtering Options, Multi-platform support.
- **Lumen by Talkwalker trade-offs:** Platform Limitations, Complex Features, Learning Curve, Data Inaccuracy, Not Intuitive, and cost concerns for smaller budgets.



### Is Sprout Social or Lumen by Talkwalker better for small businesses?

Sprout Social is the better fit for small businesses, supported by its largest reviewer segment and extensive small-business sentiment.

- **Sprout Social:** Largest reviewer segment is Small-Business; reviewers frequently highlight ease of use, centralized management, and time-saving benefits for small teams.
- **Lumen by Talkwalker:** Largest reviewer segment is Small-Business; reviewers note strong analytics and customer support, but also mention a steeper learning curve and higher cost as trade-offs for smaller organizations.



### Which Social Media Suites platform has better integrations?

Sprout Social is favored for integrations, with more frequent reviewer mentions and specific third-party tool references.

- **Sprout Social:** Bitly integration is cited in recent reviews, with 13 all-time mentions; 575 all-time mentions for social media integration.
- **Lumen by Talkwalker:** Reviewers mention multi-platform support and filtering options, but no specific third-party integrations are cited in recent reviews.



### How do Sprout Social and Lumen by Talkwalker compare on customer support?

Lumen by Talkwalker leads on Quality of Support with a 0.7-point advantage over Sprout Social (9.3 vs 8.6).

- **Sprout Social:** Reviewers describe support as generally helpful and responsive, with some citing positive onboarding and training experiences, but a few note inconsistent support quality and billing frustrations.
- **Lumen by Talkwalker:** Reviewers consistently highlight excellent customer support, responsive account managers, and strong onboarding and training experiences.



### Which is easier to implement, Sprout Social or Lumen by Talkwalker?

Sprout Social and Lumen by Talkwalker score within 0.3 points on Ease of Setup (8.7 vs 8.4), indicating near parity.

- **Sprout Social:** Reviewers frequently describe setup as straightforward and easy, with onboarding support and resources making the process efficient for most teams.
- **Lumen by Talkwalker:** Reviewers note that setup can be more complex due to the platform's depth, with a learning curve for new users, but onboarding support is cited as helpful.



### Which product has better Social?

Sprout Social is the stronger product for Social, with higher reviewer satisfaction and significantly more all-time mentions for social-related features.

- **Sprout Social:** Social Media Management (855 all-time mentions), Social Media Integration (575), Multi-platform (782), and Scheduling Posts (762); Ease of Use score: 8.8.
- **Lumen by Talkwalker:** Multi-platform support is cited in recent reviews, but with only 1 all-time mention; Ease of Use score: 8.6.



| | Lumen by Talkwalker | Sprout Social | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 137 | 6,874 | 
| **Largest Market Segment** | Small-Business (37.1% of reviews) | Small-Business (44.5% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $79.00 1 user/per month (billed annually) | 

---
## Top Pros & Cons

### Lumen by Talkwalker

Pros:
- Customer Support (2 reviews)
- Analytics (1 reviews)

Cons:
- Platform Limitations (2 reviews)
- Complex Features (1 reviews)

### Sprout Social

Pros:
- Ease of Use (1818 reviews)
- Post Scheduling (1210 reviews)

Cons:
- Missing Features (707 reviews)
- Limited Features (526 reviews)

---
## Ratings Comparison
| Rating | Lumen by Talkwalker | Sprout Social | 
|---|---|---|
  | **Meets Requirements** | 8.4 (114 reviews) | 8.5 (5822 reviews) | 
  | **Ease of Use** | 8.6 (115 reviews) | 8.8 (5896 reviews) | 
  | **Ease of Setup** | 8.4 (81 reviews) | 8.7 (4221 reviews) | 
  | **Ease of Admin** | 8.5 (77 reviews) | 8.8 (2428 reviews) | 
  | **Quality of Support** | 9.3 (110 reviews) | 8.6 (5194 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (75 reviews) | 8.7 (2392 reviews) | 
  | **Product Direction (% positive)** | 9.0 (105 reviews) | 8.8 (5659 reviews) | 

---
## Pricing

### Lumen by Talkwalker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Sprout Social

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at $79.00 1 user/per month (billed annually)

Description: Created for social media professionals focused on simplifying publishing workflows.

Key Features:
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting

[Browse all 5 editions](https://www.g2.com/products/sprout-social/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Marketing

| Product | Score | Reviews |
|---|---|---|
| **Lumen by Talkwalker** | N/A | N/A |
| **Sprout Social** | N/A | N/A |

#### Additional Functionality

| Feature | Lumen by Talkwalker | Sprout Social | 
|---|---|---|
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Lumen by Talkwalker** | 8.0/10 | 84 |
| **Sprout Social** | 7.3/10 | 3859 |

#### Social Analytics

| Feature | Lumen by Talkwalker | Sprout Social | 
|---|---|---|
| **Competitor Analysis** | 8.8 (65 reviews) | 7.7 (2997 reviews) | 
| **Follower Analysis** | 8.1 (65 reviews) | 7.8 (3166 reviews) | 
| **Post Performance** | 8.2 (68 reviews) | 8.8 (3471 reviews) | 
| **Paid Campaign Tracking** | 6.7 (25 reviews) | 7.2 (2607 reviews) | 
| **Attribution** | 7.3 (32 reviews) | 7.0 (2606 reviews) | 
| **Hashtag Analytics** | Not enough data | 7.3 (2369 reviews) | 
| **Sentiment Analysis** | Not enough data | 7.1 (2319 reviews) | 
| **Lead Attribution** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | Lumen by Talkwalker | Sprout Social | 
|---|---|---|
| **Report Customizability** | 8.2 (69 reviews) | 8.1 (3283 reviews) | 
| **Report Exporting** | 8.6 (69 reviews) | 8.5 (3296 reviews) | 
| **Scalability** | 8.6 (60 reviews) | 8.5 (3224 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Lumen by Talkwalker | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.2 (890 reviews) | 
| **Cross-system Integration** | Not enough data | 6.3 (895 reviews) | 
| **Adaptive Learning** | Not enough data | 6.2 (875 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (888 reviews) | 
| **Decision Making** | Not enough data | 6.3 (888 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Lumen by Talkwalker | Sprout Social | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Lumen by Talkwalker** | N/A | N/A |
| **Sprout Social** | 7.6/10 | 4998 |

#### Content & Collaboration

| Feature | Lumen by Talkwalker | Sprout Social | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.9 (3289 reviews) | 
| **Content Library** | Not enough data | 7.9 (2932 reviews) | 
| **Shared Inbox** | Not enough data | 8.2 (3073 reviews) | 
| **Approval Workflows** | Not enough data | 8.0 (2940 reviews) | 
| **Users and Permissions** | Not enough data | 8.3 (3032 reviews) | 
| **Content Creation** | Not enough data | Feature Not Available | 
| **Image Library** | Not enough data | Not enough data | 

#### Social Management

| Feature | Lumen by Talkwalker | Sprout Social | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.6 (4580 reviews) | 
| **Social Publishing** | Not enough data | 8.9 (4670 reviews) | 
| **Campaign Optimization** | Not enough data | 8.1 (3873 reviews) | 
| **Multi-Account Management** | Not enough data | 8.5 (4367 reviews) | 
| **Social Ads** | Not enough data | Feature Not Available | 
| **Campaign Planning** | Not enough data | 8.0 (2943 reviews) | 
| **Hashtag Capabilites** | Not enough data | 7.5 (2506 reviews) | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Lumen by Talkwalker | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.2 (1060 reviews) | 
| **Multi-step Planning** | Not enough data | 6.4 (1052 reviews) | 
| **Cross-system Integration** | Not enough data | 6.6 (1081 reviews) | 
| **Adaptive Learning** | Not enough data | 6.5 (1044 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.4 (1033 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (1037 reviews) | 
| **Decision Making** | Not enough data | 6.5 (1034 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Lumen by Talkwalker | Sprout Social | 
|---|---|---|
| **Customizable Reports** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Brand Tracking** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Lumen by Talkwalker** | 7.8/10 | 97 |
| **Sprout Social** | 7.4/10 | 2304 |

#### Monitoring & Listening

| Feature | Lumen by Talkwalker | Sprout Social | 
|---|---|---|
| **Social Measurement** | 8.4 (85 reviews) | 8.5 (1922 reviews) | 
| **Influencer Identification** | 7.5 (84 reviews) | 7.0 (1431 reviews) | 
| **Brand Monitoring** | 7.8 (9 reviews) | 8.1 (1257 reviews) | 
| **Keyword Tracking** | 9.4 (9 reviews) | 7.9 (1203 reviews) | 
| **Trend Analysis** | 7.6 (9 reviews) | 7.7 (1173 reviews) | 
| **Competitor Analysis** | 7.7 (8 reviews) | 7.8 (1202 reviews) | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Hashtag Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Impact Measurement** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Lumen by Talkwalker | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (387 reviews) | 
| **Cross-system Integration** | Not enough data | 6.6 (406 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (385 reviews) | 
| **Proactive Assistance** | Not enough data | 6.5 (388 reviews) | 
| **Decision Making** | Not enough data | 6.5 (390 reviews) | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Lumen by Talkwalker | Sprout Social | 
|---|---|---|
| **Sentiment Analysis** | 6.5 (87 reviews) | 7.5 (1223 reviews) | 
| **Social Reporting** | 8.3 (85 reviews) | 8.6 (2038 reviews) | 
| **Alerts and Notifications** | 7.1 (8 reviews) | 8.1 (1243 reviews) | 
| **Advanced Data Filtering** | 7.8 (9 reviews) | 7.8 (1144 reviews) | 

#### Additional Functionality

| Feature | Lumen by Talkwalker | Sprout Social | 
|---|---|---|
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Audience Analytics** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Audience Engagement** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Content Discovery** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Optical Character Recognition** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Boolean Search** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Social Listening** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Lumen by Talkwalker** | N/A | N/A |
| **Sprout Social** | 7.8/10 | 1658 |

#### Generative AI

| Feature | Lumen by Talkwalker | Sprout Social | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (869 reviews) | 
| **AI Text Summarization** | Not enough data | 7.0 (852 reviews) | 

#### Process

| Feature | Lumen by Talkwalker | Sprout Social | 
|---|---|---|
| **Mentions** | Not enough data | 8.4 (1481 reviews) | 
| **Tickets** | Not enough data | 7.9 (1254 reviews) | 
| **Macros** | Not enough data | 7.7 (1015 reviews) | 

#### Channels

| Feature | Lumen by Talkwalker | Sprout Social | 
|---|---|---|
| **Email** | Not enough data | Feature Not Available | 
| **Social** | Not enough data | 8.8 (1533 reviews) | 
| **Live Chat** | Not enough data | Feature Not Available | 
| **Phone** | Not enough data | Feature Not Available | 
| **Text** | Not enough data | Feature Not Available | 

#### Insight

| Feature | Lumen by Talkwalker | Sprout Social | 
|---|---|---|
| **Surveys** | Not enough data | 7.4 (1129 reviews) | 
| **Reporting** | Not enough data | 8.4 (1452 reviews) | 
| **Visitor Activity** | Not enough data | Feature Not Available | 
| **Help Desk** | Not enough data | Feature Not Available | 

---
## Categories
**Shared Categories (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)


**Unique to Sprout Social (3):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service)


---
## Reviewer Demographics

### By Company Size

| Segment | Lumen by Talkwalker | Sprout Social | 
|---|---|---|
| **Small-Business** | 37.1% | 44.5% | 
| **Mid-Market** | 36.3% | 38.0% | 
| **Enterprise** | 26.6% | 17.5% | 

### By Industry

#### Lumen by Talkwalker

- **Public Relations and Communications:** 22.6%
- **Marketing and Advertising:** 19.4%
- **Market Research:** 7.3%
- **Information Technology and Services:** 4.8%
- **Management Consulting:** 4.8%
- **Financial Services:** 3.2%
- **Telecommunications:** 3.2%
- **Computer Software:** 2.4%
- **Insurance:** 2.4%
- **Entertainment:** 1.6%
- **Other:** 28.2%

#### Sprout Social

- **Marketing and Advertising:** 20.2%
- **Non-Profit Organization Management:** 6.4%
- **Higher Education:** 5.6%
- **Information Technology and Services:** 3.7%
- **Financial Services:** 3.2%
- **Computer Software:** 3.1%
- **Hospital & Health Care:** 2.9%
- **Public Relations and Communications:** 2.3%
- **Retail:** 2.3%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 48.0%

---
## Alternatives

### Alternatives to Lumen by Talkwalker

- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2672 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1223 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (359 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews)
- [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews) — 4.5/5 stars (217 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)

### Alternatives to Sprout Social

- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1223 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews) — 4.8/5 stars (257 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7439 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2672 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1129 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (974 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)

---
## Top Discussions

### Lumen by Talkwalker

- Title: [What is Talkwalker used for?](https://www.g2.com/discussions/talkwalker-what-is-talkwalker-used-for) — 1 comment
  > **Top comment:** "Social listening and digital reputation monitoring."

### Sprout Social

- Title: [Is there a place of education for users?](https://www.g2.com/discussions/15585-is-there-a-place-of-education-for-users) — 7 comments, 1 upvote
  > **Top comment:** "General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:..."
- Title: [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) — 4 comments, 1 upvote
  > **Top comment:** "Yes!"
- Title: [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) — 3 comments
  > **Top comment:** "No"
- Title: [How can I access a more affordable reasonably priced membership with Sprout Social](https://www.g2.com/discussions/how-can-i-access-a-more-affordable-reasonably-priced-membership-with-sprout-social) — 3 comments, 1 upvote
  > **Top comment:** "The best option? Get directly in contact with a sales rep. They'll be able to offer you a custom-made offer that suits your needs and budget. 
"
- Title: [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) — 2 comments
  > **Top comment:** "It’s a great tool for social listening "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/lumen-by-talkwalker-vs-sprout-social)