--- title: SyncForce Circular PIM Reviews meta_title: 'SyncForce Circular PIM Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 23 reviews by the users' company size, role or industry to find out how SyncForce Circular PIM works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 23 scale: '5' date_modified: '2026-10-18' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce ---

SyncForce Circular PIM Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the ease of managing diverse digital assets in SyncForce, enhancing productivity and asset organization. (2 mentions)
Users value the ease of use of SyncForce Circular PIM, facilitating efficient management of digital assets daily. (2 mentions)
Users appreciate the easy management of digital assets in SyncForce Circular PIM, streamlining workflows efficiently. (1 mentions)
Users value the complete PIM solution of SyncForce, enjoying its user-friendly interface and continuous improvements. (1 mentions)
Users value the efficient image management in SyncForce, simplifying access to diverse digital assets. (1 mentions)
Users find the limited customization options frustrating, as changes require external assistance and can be time-consuming. (1 mentions)
Users find the limited flexibility in customization cumbersome, often requiring external assistance for changes. (1 mentions)
Users experience slow performance due to the time-consuming process of needing SyncForce for configuration changes. (1 mentions)
Users find the time delays in configuration changes frustrating, as they must rely on SyncForce or partners. (1 mentions)

Top Pros or Advantages of SyncForce Circular PIM

Top Cons or Disadvantages of SyncForce Circular PIM

SyncForce Circular PIM Reviews (23)

Reviews

SyncForce Circular PIM Reviews (23)

4.2
23 reviews
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LC
Laurens C.
Digital Marketeer
Mid-Market (51-1000 emp.)
"SyncForce is our solid basis for our product and marketing related data!"
4.5/5
What do you like best about SyncForce Circular PIM?

Spirotech has been working with great satisfaction with SyncForce for many years as the "single source of truth" for our product data and all related data. For us, SyncForce is not only a PIM but also our DAM system. The great thing about working with SyncForce is that the lines between us are very short, and they listen well to the wishes of the customers. Together, also in consultation with other users, we have been able to further improve and expand the functionalities and possibilities. In this way, SyncForce forms a stable and reliable basis for all our communication around products to various channels, such as our websites, 2BA, and Installdata. Additionally, SyncForce forms the basis for other external product data pools that we need to feed with our data. We are looking forward to new developments and applications that will come to gain even more benefits from SyncForce in the future! Review collected by and hosted on G2.com.

What do you dislike about SyncForce Circular PIM?

Serving many different target groups/industries can mean that available resources are sometimes under pressure. Especially looking at new regulations and laws that are in the pipeline. Review collected by and hosted on G2.com.

Rick B.
RB
Rick B.
Lead development E-commerce & IT
Mid-Market (51-1000 emp.)
"All Product Data and Images in One Place, with Handy AI Translation"
4.5/5
What do you like best about SyncForce Circular PIM?

All product data and images in one place. Intuitive design with handy AI translation tool.

Integration with SAP and SFCC needs development from other parties. Documentation Syncforce is up to date. Otherwise consultancy is ready to help you out.

Filtering is quick.

All over pricing is fair. Review collected by and hosted on G2.com.

What do you dislike about SyncForce Circular PIM?

Exporting documents take some time, but you get a clear Excel sheet for easy/quick adjustments to your data. This is missing in the Syncforce UI itself. You can bulk update certain data, but you can't filter out specific attribute values to change at once or filter based on multiple sku's at once.

This would be very helpful for specific data adjustments. Review collected by and hosted on G2.com.

Verified User in Food Production
EF
Verified User in Food Production
Mid-Market (51-1000 emp.)
"Central truth for internal and external use"
5/5
What do you like best about SyncForce Circular PIM?

We are using SyncForce every day for many years now. It provides the tooling to collect all article data during the project phase, enhance that product data further more before sharing it internally and externally via portals, documents and datapools. It gives the tools to be in control of the ever growing need to exchange more article data. Review collected by and hosted on G2.com.

What do you dislike about SyncForce Circular PIM?

Not all aspects of the system can be configured by yourself. You need a support contract. Review collected by and hosted on G2.com.

Monique M.
MM
Monique M.
Manager Product and Quality
Mid-Market (51-1000 emp.)
"SyncForce PIM makes Product Management more consistent and efficient"
4/5
What do you like best about SyncForce Circular PIM?

Working with the SyncForce PIM system makes product data easier to manage and significantly improves data consistency. Its structured workflow and straightforward bulk-update capabilities increase efficiency and simplify day-to-day product data management. Review collected by and hosted on G2.com.

What do you dislike about SyncForce Circular PIM?

The system has been developed with a clear and thoughtful vision. At times, this structured approach can limit flexibility in how information is displayed and may make integration with existing ERP systems more challenging. Review collected by and hosted on G2.com.

Verified User in Manufacturing
AM
Verified User in Manufacturing
Mid-Market (51-1000 emp.)
"SyncForce: Configurable, User-Friendly PIM with Frequent Releases"
4.5/5
What do you like best about SyncForce Circular PIM?

SyncForce, as a PIM system, offers many configurable models that can be tailored to support your unique business. They are ahead of the curve when it comes to certain legislation, and they deliver software releases every three weeks, which helps keep the system active and up to date with the challenges businesses face today. The system is built in a user-friendly way, enabling everyday business users to complete their part of the work without having to rely on IT or Excel experts to navigate complicated systems or scripting. Review collected by and hosted on G2.com.

What do you dislike about SyncForce Circular PIM?

SyncForce has an online roadmap that’s transparent for all customers. With releases every three weeks, it’s great to see steady progress. That said, and understandably, they can only develop and test so much within a single cycle, so you sometimes end up waiting longer than you’d like for certain items. Review collected by and hosted on G2.com.

Verified User in Building Materials
UB
Verified User in Building Materials
Mid-Market (51-1000 emp.)
"SyncForce Circular PIM will make your product data work for you"
4.5/5
What do you like best about SyncForce Circular PIM?

When using SyncForce your product data will have a safe place with all the possibilities you need to use the data on different places within your organisation.

We use SyncForce every day for updating our product data of at least 8500 unique products.

All assets, specs, text roles, product development at one place makes SyncForce a unique PIM system.

SyncForce will seamlessly integrate with your ERP system and tons of other possibilities.

The user interface is very friendly and makes using SyncForce on a daily basis a fun job!

With a lot of knowledge the customer support is hands-on and straight to the point.

Users are also involved with new developments through user groups for your specific field of work, this makes new ideas accessible and reviewable for all users. Review collected by and hosted on G2.com.

What do you dislike about SyncForce Circular PIM?

At this point I don't have any dislikes about SyncForce. Review collected by and hosted on G2.com.

Frederic L.
FL
Frederic L.
Head of Category
Mid-Market (51-1000 emp.)
"User-Friendly and with enough logic build in"
4/5
What do you like best about SyncForce Circular PIM?

I like that SyncForce Circular PIM is user-friendly and doesn't require a big guidance book to understand. It's easy to use with its intuitive interface. The tool is quite user-friendly, and it works well with AI and build in logic. Review collected by and hosted on G2.com.

What do you dislike about SyncForce Circular PIM?

Sometimes the speed is not optimal. There's also a hassle with the password management for external parties, making it difficult for them to log in and use our SyncForce environment to add data. The performance could be improved with quicker new developments in the tool. Building developments with support of AI and more/quicker logic increase the speed without old-school investments or big budgets. Review collected by and hosted on G2.com.

Verified User in Manufacturing
AM
Verified User in Manufacturing
Mid-Market (51-1000 emp.)
"Ideal for product and brand management"
3.5/5
What do you like best about SyncForce Circular PIM?

It does not require a lot of training to use Syncforce. Products and digital assets can be linked to each other in multiple ways. Automatic calculation of attribute values. Bulk updates for attribute values. Automatic generation of multiple digital asset file types. Automatically generated campaign pages. They work with a proactive and professional implementation partner (Acterus). Review collected by and hosted on G2.com.

What do you dislike about SyncForce Circular PIM?

New attributes cannot be added by yourself. Translation possibilities for product data and metadata. Joint customer development requests can take a long time before being implemented and sometimes require investment from the customer. Review collected by and hosted on G2.com.

Response from Hans de Gier of SyncForce Circular PIM

We're glad to hear that you find SyncForce Circular PIM easy to use and that it offers multiple linking and automatic calculation features. We appreciate your feedback on the areas for improvement, such as the ability to add new attributes. With release 312 (that went live on 23 July 2024) multiple features related to mass updating both metadata and product data have become available.

Edgar K.
EK
Edgar K.
Director QSTA Food Data
Mid-Market (51-1000 emp.)
"SyncForce Circular PIM is a complete solution for our business."
4.5/5
What do you like best about SyncForce Circular PIM?

It is complete solutoin to store information about yout products in de foodbranche. Think about label, logistic and packaging information. Review collected by and hosted on G2.com.

What do you dislike about SyncForce Circular PIM?

I miss the flexibility to import new attributes for products. There are new developments thet will make it easier but it is not the final solutions for us. Review collected by and hosted on G2.com.

Coen W.
CW
Coen W.
Sales Manager
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"The most complete PIM for manufacturers"
5/5
What do you like best about SyncForce Circular PIM?

The focus on branded goods manufacturers. SyncForce understands the challenges these organizations have and delivers a solution with the business user in mind. Review collected by and hosted on G2.com.

What do you dislike about SyncForce Circular PIM?

As an agency we can't always make specific changes ourselves. SyncForce is now extending partner configuration options to solve this. Review collected by and hosted on G2.com.

Response from Hans de Gier of SyncForce Circular PIM

Thank you for sharing your feedback. We understand the importance of partner and customers to being able to make specific changes, and we have been actively extending configuration options to address this. We appreciate your patience as we worked on these improvements. As of release 312 (did go live on 23 July 2024) the options to configure metadata have become available.