Sugar Sell Reviews & Product Details

We migrated to the cloud-based Sell Premier version last year (from an on-premise Enterprise version) and it is day and night. Sugar Sell Premier offers new, state-of-the-art features such as enhanced forecasting and geo-mapping, which make our sales people's lives easier. We also gained visibility on new KPIs such as "days in stage" for opportunities, which allows for more targeted actions, in particular when onboarding new clients. Best move ever. Review collected by and hosted on G2.com.

Sugar Discover offers a new world of possibilities but is a bit complex to use, and we would like some of its features directly included in our Sugar instance, so that we don't need to run reports from 2 different tools. Review collected by and hosted on G2.com.

I have since had to work with support for a few cases where we needed help related to storage reduction and the support team are fantastic. I got really great responses for what was quite an odd request related to one of our custom modules. So you can rest assured that if you adopt Sugar: its way more than what you traditionally think of as a CRM - hence their change to SugarAI! From an admin perspective you can do a huge amount of things to tweak the system to your bespoke prcesses, though from my experience I'd try to bend what you do now to match the system - later, you will thank yourself!

Then after all that you can be assured of world class support whenever you need it, and whatever you need it for. Review collected by and hosted on G2.com.

We have had one case where our internal developer was fixing a bug in the UI that support told us was our customisations... but he discoevered a core file changed that broke not onlu customisations but also standard out of the box fields. So it was actaully an easy fix, just very hard to identify that cause. They have since updated their documentation related to TinyMCE and the files to be referenced. While I do clearly highly rate their support team I would like to see bug fixes fixed faster, especially where its a standard feature. So that more of a dev resource and priorities improvement I would like to see. Nothing show stopping, just those littel things that make you go 'grrr, when is that gonna actually be fixed'. Review collected by and hosted on G2.com.

In addition to the exceptional no-code automation and deep customization that originally won me over, the integration of SugarAI has been a game-changer. Having generative AI embedded directly into our sales workflows allows us to analyze data faster, predict customer needs, and automate complex report generation with zero friction. It has truly transformed our CRM from a system of record into a system of intelligence. Review collected by and hosted on G2.com.

Given the massive amount of features and the recent addition of powerful AI capabilities, the learning curve for new users can still be a bit steep during the initial rollouts. It still requires a well-structured, multi-stage implementation plan to fully absorb everything the platform offers without overwhelming the team. However, as I mentioned before, having "too many great features" is still the best kind of problem an organization can face. Review collected by and hosted on G2.com.

I like how Sugar Sell automates repetitive tasks like follow-ups, reminders, and data entry, allowing sales reps to spend more time on actual selling instead of admin work. The sales automation is great for taking care of call recording, email tracking, and sending reminder notifications, which lets sales reps focus on customer interactions. The integration of Sugar Sell is seamless with ERPs, invoices, marketing solutions, and email systems, reducing duplication of effort and ensuring that everyone works with the same information. I appreciate that it consolidates all sales records in one place, updates automatically, and removes the possibility of manual errors. Sugar Sell also provides superior forecasting and integration compared to the tools we used previously. Review collected by and hosted on G2.com.

Installing Sugar Sell through an ERP, invoice, or marketing application requires a high level of technical knowledge to integrate into those products. Large local businesses or schools typically have access to some advanced features (e.g., AI Forecasting) only if they are on a higher level than the minimum daily usage allowed for their plan type. Many times, teams feel they are paying for additional services to use the best features on the platform as well. The initial setup is simple, but implementing it fully requires careful planning and proper technical support; this is especially true when attempting to gain access to the benefits of using AI for insights and deeper integrations. The overall setup process can feel more cumbersome than using simpler or lightweight solutions such as Zoho or Pipedrive for smaller organizations and smaller teams. Review collected by and hosted on G2.com.

Many improvements in both features and the UI means SugarAI continues to deliver. More automation has allowed us to speed up our processes and focus on teh customer experience. Review collected by and hosted on G2.com.

Still awaiting for logical grouping on dashboards to be introduced. Review collected by and hosted on G2.com.

We can develop anything in response of new needs. Thankfuly this tool evolves while the business evolves. Review collected by and hosted on G2.com.

Sugar AI as marketed is not as it seems, it needs to be more down to earth and functional. Review collected by and hosted on G2.com.

I use Sugar Sell as our central hub for coordinating all our cross-channel promotional efforts, and it's essentially where we manage the life cycle of our customer interactions. I love that it gives us a unified view of every touchpoint, so my team knows exactly what a prospect has seen before we hit them with another campaign. I appreciate that Sugar Sell fixed our fragmented marketing by pulling everything into one place, solving the productivity lag we were facing. The automated triggers are fantastic as they show us real-time brand performance, making us more efficient and improving our conversion rates. I'm a huge fan of the hint feature and the Sugar BPM automation, which automatically pulls in social and corporate data for new contacts, saving my team a ton of manual research time. The automation engine is the real winner, allowing us to set up multistep workflows for lead routing and follow-ups without lifting a finger. Being able to see the entire history of a customer in one single pane of glass is what enables us to run a multichannel strategy effectively. Review collected by and hosted on G2.com.

If I'm being honest, the user experience can be a bit of a hurdle for new hires. The interface feels a little busy and dated compared to some of the modern, minimalist apps out there. I also think the flexibility in integrations could be improved, sometimes getting it to play nice with more niche third party marketing tools requires a bit too much API tinkering for my liking. Performance can also take a hit when we're running mass reports. You definitely have time to go grab a coffee while some of the deeper data queries are loading. It's a powerful tool, but it definitely requires some patience and a bit of a learning curve to get the most out of the UI. Review collected by and hosted on G2.com.

I absolutely love Sugar Sell's unlimited, no-code customization feature for our hyper-specialized US enterprise compliance pipeline. It allows us to build a CRM that precisely aligns with our non-linear sales process, which is crucial for our niche business. This feature supports our need for granular stage tracking and caters to specific US milestones like Big 4 audit firm validation and procurement approvals. The fact that it requires no IT support makes it incredibly user-friendly and essential for maintaining organized deal tracking. Review collected by and hosted on G2.com.

Our compliance contract management tool has no native integration with Sugar Sell—we have to manually upload contract redlining status, procurement SOW approvals, and audit firm validation docs to Sugar Sell, and manually update deal stages when contracts are signed. This delays deal stage tracking and creates a disconnect between contract progress and sales pipeline data. Review collected by and hosted on G2.com.

I like how simple yet powerful Sugar Sell is. It removes friction from the selling process; setting up offers is quick, and the flow is intuitive. I appreciate that I don’t need to depend on multiple tools, and I enjoy the clean interface and the speed at which things can be launched. Sugar Sell brings structure to what is otherwise a very fragmented process. The interface is clean and simple, reducing mistakes, speeding up execution, and making adoption easier. Quick setup means I can respond faster to opportunities, launch offers, experiment, and adjust without technical bottlenecks. This agility is a big part of the value for me. The initial setup was very easy, with quick onboarding and minimal configuration, allowing us to be up and running fast. Review collected by and hosted on G2.com.

Because it focuses on simplicity, there are moments where I wish for a little more depth. For example in analytics and workflow customization. It’s not a blocker, but it would elevate the platform. Stronger analytics around conversions, drop-offs, and performance by offer/channel would help drive better decisions. On workflows, conditional paths, automated actions, and deeper customization would support more complex sales motions and team usage. Review collected by and hosted on G2.com.

It has a learning curve for developers. It also has a great UI, with a direct comparison to SalesForce. Review collected by and hosted on G2.com.

I haven’t noticed any issues so far, as I’m a fan of Sugar Sell. Review collected by and hosted on G2.com.