Strategically Connected is a consultancy led by Jennifer Miller, an award-winning marketing leader and certified process consultant. Jennifer specializes in building and leading sales and marketing teams from the ground up, with a deep belief that people are at the heart of every successful system. She partners with organizations to bring clarity, structure, and sustainable growth. Over the years, Jennifer has supported over 100 clients—from lean non-profits to large enterprise teams—helping them streamline operations, align their strategy, and scale intentionally. Her work has directly contributed to the success of several high-growth companies, including one recognized as the #1 Fastest-Growing Technology Company in Austin and ranked #86 on the 2019 Inc 5000 list. As a Fractional CMO, Jennifer embeds herself into the teams she serves, offering hands-on support that’s both strategic and highly personalized. She brings proven expertise in demand generation, marketing strategy, and HubSpot implementation, particularly for mission-driven organizations and non-profits. She’s also a Certified Process Consultant and HubSpot Solutions Partner, uniquely positioned to bridge the gap between marketing strategy and operational excellence. Jennifer served as President of the Austin chapter of the American Marketing Association during the 2020–2021 term, leading the chapter to win the national “Turn It Up Chapter of the Year” award among 70+ chapters nationwide. Above all, Jennifer is passionate about helping teams simplify the complex, untangle messy systems, and grow with purpose. Her motto? “Everything is figureoutable.” And she truly means it.
Key Features and Functionality:
- Fractional CMO Services: Jennifer provides strategic marketing leadership on a part-time basis, embedding herself into client teams to offer personalized support.
- Demand Generation: Expertise in creating and executing strategies to attract and convert leads, driving business growth.
- Marketing Strategy Development: Crafting tailored marketing plans that align with organizational goals and target audiences.
- HubSpot Implementation: Specialized in setting up and optimizing HubSpot for marketing automation, CRM, and sales enablement.
- Process Consulting: Streamlining operations and improving efficiency through process analysis and optimization.
Primary Value and Solutions Provided:
Strategically Connected addresses the challenges organizations face in aligning their marketing strategies with operational processes. By offering fractional CMO services, Jennifer provides high-level marketing expertise without the commitment of a full-time executive. Her focus on demand generation and strategic planning helps businesses attract and retain customers effectively. Through HubSpot implementation and process consulting, she ensures that marketing efforts are supported by efficient systems and workflows. This holistic approach enables organizations, especially mission-driven and non-profits, to achieve sustainable growth and operational excellence.