StepRight enables buyer agents to automatically convert offline touchpoints, such as QR code scans on signage, flyers, and open-house materials, into qualified buyer leads that seamlessly integrate with their existing CRM. Key capabilities include: - Automatic ingestion of buyer interactions (e.g., QR scans) directly into the CRM, eliminating manual data entry. - Attribution tracking to link leads back to specific marketing assets or campaigns, enabling data-driven insights. - Branded buyer portals and customizable agent-facing interfaces for differentiation and client engagement. StepRight addresses several persistent challenges faced by buyer agents, including: - The need for exclusive buyer-focused lead generation solutions. - A lack of clarity on which outreach methods genuinely yield qualified leads. - The inefficiency of managing manual lead capture processes. By focusing exclusively on buyer-agent workflows and incorporating funnel visibility, lead attribution, and branding features, StepRight helps transform the buyer lead process into a measurable and repeatable engine.