1. [Home](https://www.g2.com/) 2. ... 3. [Audience Intelligence Platforms](https://www.g2.com/categories/audience-intelligence-platforms) 4. [StatSocial Discussions](https://www.g2.com/products/statsocial/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1fc41e102b2c433509cfa5d0f8e252aa/statsocial.png "Product Avatar Image") ![Reward for good StatSocial reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/26757/medal.svg "Reward for good StatSocial reviews") ](/products/statsocial/reviews) [ StatSocial ](/products/statsocial/reviews) (125)4.3/5 StatSocial is the industry’s only cross-platform social audience insights platform built to provide a holistic understanding of any consumer, brand or social audience. We go beyond traditional social listening and engagement to deliver self-declared data on your audience’s interests, media preferences, brand affinities, trusted influencers, political leanings, and more—helping marketers truly understand who their audience is and what drives their decisions. With StatSocial, you can: Understand any audience’s unique interests, media preferences, brand affinities, trusted creators, political leanings and more. Discover and validate influencer partnerships based on who your target audience already follows, ensuring your campaigns reach those most relevant to your brand or initiative. Measure sales or brand lift across organically exposed social audiences. Discover preferred media channels for personalized campaigns, identifying consumers’ go-to platforms, creators, brands, podcasts, CTV and more. View multiple audiences side-by-side to compare and contrast. Target any audience programmatically across the digital ecosystem. Enrich any first- or third‑party dataset, integrating StatSocial’s audience data into CRMs, DSPs, clean rooms, social platforms, etc. Create custom social panels for monitoring, exporting audiences to listening tools—or upload your own audience data for continuous tracking. Trusted by the world’s most innovative brands and agencies, StatSocial powers smarter marketing at every stage—from audience research and media planning to influencer discovery, activation, and measurement. Show More * * * ### 46.0 Nps Score Already have StatSocial? ### All StatSocial Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is StatSocial used for? ](/discussions/what-is-statsocial-used-for) What is StatSocial used for? [ Audience Intelligence Platforms ](https://www.g2.com/tags/audience-intelligence-platforms)[ Social Media Analytics Software ](https://www.g2.com/tags/social-media-analytics-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+StatSocial+questions+and+get+answers+from+expert+users+in+our+StatSocial+Discussions+section.&title=StatSocial+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fstatsocial%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=StatSocial+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fstatsocial%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fstatsocial%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=StatSocial+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fstatsocial%2Fdiscuss%0aAsk+StatSocial+questions+and+get+answers+from+expert+users+in+our+StatSocial+Discussions+section.) 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Answer a few questions to help the StatSocial community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fstatsocial%2Fdiscuss%3Fsmall_ask%3Dstatsocial) No