Spotify Advertising is a digital advertising platform that enables businesses to reach audiences across Spotify’s music and podcast streaming ecosystem. It allows advertisers to deliver campaigns using a range of formats, including audio, video, display and podcast ads, designed to engage listeners during key moments in their streaming experience. The platform supports brand awareness, consideration and performance-driven objectives across Spotify’s global user base. The platform provides audience targeting capabilities using Spotify’s first-party data, allowing advertisers to reach users based on factors such as demographics, interests, listening behaviours, genres and contextual signals. Campaigns can be managed through Spotify Ads Manager, a self-serve interface that enables advertisers to set objectives, define budgets, select audiences, create or upload creative assets, and launch campaigns within a short timeframe. Spotify Advertising also includes measurement and reporting tools that help advertisers assess campaign performance against defined goals. These insights allow brands to understand reach, engagement and delivery, and to optimise campaigns over time. Overall, the platform is designed to give advertisers control over planning, execution and measurement while leveraging Spotify’s audio-first environment to connect with engaged audiences.