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 ![Spectacle](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_15fe2c08edbd1c7c0c109c0c0569f2af/spectacle.png "Spectacle")
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# Spectacle Discussions

Spectacle is a marketing attribution and analytics platform that connects ad spend, website activity, product usage, and CRM and billing data into one revenue journey, from the first anonymous visit to a closed-won deal or payment. Marketing teams, growth leads, and agencies use Spectacle to see which campaigns create pipeline and revenue, then send that revenue back to their ad platforms as the signal to optimize on. It is built for B2B companies and long-cycle B2C businesses, such as real estate, education, finance, and insurance, where buyers come back many times before they convert. How it works: one tracking snippet, or server-side Google Tag Manager on your own domain, collects first-party data. Spectacle stitches every touchpoint from anonymous visitor to person, company, deal, and revenue, using the CRM and payment data you already have. Key capabilities: • Multi-touch attribution: compare Linear, First Touch, Last Touch, and U-Shaped models across paid, organic, and AI channels, with revenue by channel, ROAS by campaign, and LTV by cohort. • Journeys that don't expire: there is no lookback window, so a first visit from a year ago still counts toward the deal that closes today. • Company-level attribution: group everyone from the same company into one B2B journey and see the buying committee over time. Lens identifies the companies behind visitors who never fill in a form. • Revenue back to ad platforms: sync CRM stages and revenue as conversions to Google, Meta, and LinkedIn, and build audiences and exclusions from live pipeline. • Funnels and reporting: build funnels from any page or event, break them down by source, keyword, and ad group, and share custom dashboards. Integrations include HubSpot, Salesforce, Microsoft Dynamics 365 (including custom tables), Odoo, Pipedrive, Monday, Zoho, and ActiveCampaign; Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, and Reddit Ads; Stripe and Chargebee; GA4, Google Tag Manager, Segment, and a REST API. Spectacle can also host and manage server-side Google Tag Manager for you, with a tracking plan and monitoring of incoming events. Plans start at $99 per month, billed annually, and every plan includes a 14-day free trial with no credit card required. Enterprise adds single sign-on (SAML, OIDC, and SCIM), a service level agreement, and priority support via Slack Connect. Data is hosted in the EU on AWS. ISO 27001 and SOC 2 are in progress.

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