--- title: Sonar Reviews meta\_title: 'Sonar Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 111 reviews by the users' company size, role or industry to find out how Sonar works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 111 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Sonar Reviews & Product Details Texting has opened up new possibilities for how sales and marketing teams can build meaningful relationships with prospects and customers. Qualifying leads, converting prospects, and engaging with customers can be challenging. Introducing, Marchex Sonar, the intelligent text messaging platform built for business. Utilize the power of AI to automate initial communication, follow-ups, scheduling, drip campaigns, and more. With one of the highest rated user interfaces and user experiences, Sonar offers the best suite of functionality for sales and marketing teams on the channels customers prefer. Dozens of integrations enable you to seamlessly connect with your customers through your CRM or tech stack. Convert more leads, engage more effectively, and drive more revenue with Marchex Sonar. * * * Seller [Sonar](https://www.g2.com/sellers/sonar) Discussions [Sonar Community](https://www.g2.com/products/sonar/discuss) Languages Supported English Solution Type All-in-One Overview by Nic Baughman Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 11 months [ View More Pricing Information ](https://www.g2.com/products/sonar/pricing) ## Top-Rated Alternatives [ ![Fin](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fin") Fin 4.5/5(3,901) ](https://www.g2.com/products/fin/reviews) [ ![Agentforce Marketing (formerly Salesforce Marketing Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Marketing (formerly Salesforce Marketing Cloud)") Agentforce Marketing (formerly Salesforce Marketing Cloud) 4/5(4,629) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) [ ![TextUs](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "TextUs") TextUs 4.7/5(629) ](https://www.g2.com/products/textus/reviews) [ View All Alternatives ](https://www.g2.com/products/sonar/competitors/alternatives) ## User Insights Average based on 111 real user reviews. Implementation Time 3 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) CM Conan M. IT System Administrator Mid-Market (51-1000 emp.) 4/18/2022 "Sonar is a great platform" 5/5 What do you like best about Sonar? Sonar is an easy to use platform that allows for easy tracking of calls. Review collected by and hosted on G2.com. What do you dislike about Sonar? On occasion, the call recordings do not load. A simple page refresh usually resolves the issue. Review collected by and hosted on G2.com. What problems is Sonar solving and how is that benefiting you? No problems. Have seen a great response rate when using Sonar! Review collected by and hosted on G2.com. Show More Response from Jana Baker of Sonar [Editedit](https://www.g2.com/survey_responses/sonar-review-6515562/official_response/edit) Thank you for the positive feedback! We’re glad to hear that the product was such a success with your team, and we appreciate your business. Best, Jana Baker Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Consumer Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Services") AC Verified User in Consumer Services Mid-Market (51-1000 emp.) 8/25/2022 "Love the interaction when the client isn't able to speak on the phone." 4.5/5 What do you like best about Sonar? We are able to communicate with our clients even when they are unable to pick up their phones for a live conversation. Review collected by and hosted on G2.com. What do you dislike about Sonar? There is a delay in notifications for when the client has sent a message. Review collected by and hosted on G2.com. What problems is Sonar solving and how is that benefiting you? We are connecting with clients more easily. Review collected by and hosted on G2.com. Show More Response from Jana Baker of Sonar [Editedit](https://www.g2.com/survey_responses/sonar-review-7033887/official_response/edit) Thank you for providing us with feedback. We’re glad to hear that the product was such a success with your team, and we appreciate your business. Best, Jana Baker Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 4/19/2022 "Satisfying" 4.5/5 What do you like best about Sonar? Being able to assign incoming messages to team members. Being able to see, which team member replied to a text. Review collected by and hosted on G2.com. What do you dislike about Sonar? Support is not available on the weekends (unless that changed recently). Review collected by and hosted on G2.com. What problems is Sonar solving and how is that benefiting you? We use it for customer support. Having one channel for receiving all support requests from both clients and customers is great. Also being able to integrate it with our system to send out automatic notifications. Review collected by and hosted on G2.com. Show More Response from Jana Baker of Sonar [Editedit](https://www.g2.com/survey_responses/sonar-review-6520745/official_response/edit) Thank you for submitting a review for us. We’re glad the product was such a success with your team, and we appreciate your business. Best, Jana Baker Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller HB Haley B. Call center manager Small-Business (50 or fewer emp.) 4/21/2022 "Great experience" 4.5/5 What do you like best about Sonar? Assigning messages- makes it easy to follow up Review collected by and hosted on G2.com. What do you dislike about Sonar? Creating campaigns for a lot of customers. Review collected by and hosted on G2.com. What problems is Sonar solving and how is that benefiting you? Reaching more customers than before. Booking more appointments Review collected by and hosted on G2.com. Show More Response from Jana Baker of Sonar [Editedit](https://www.g2.com/survey_responses/sonar-review-6531321/official_response/edit) Dear Haley, Thank you for submitting a review for us. We’re glad the product was such a success with your team, and we appreciate your business. Best, Jana Baker Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") UI Verified User in Insurance Small-Business (50 or fewer emp.) 8/25/2022 "Sonar Review" 4/5 What do you like best about Sonar? I like the ease of responding to message Review collected by and hosted on G2.com. What do you dislike about Sonar? Sometimes I can't tell whether I've looked at the message or not Review collected by and hosted on G2.com. What problems is Sonar solving and how is that benefiting you? Communicating with customers via SMS Review collected by and hosted on G2.com. Show More Response from Jana Baker of Sonar [Editedit](https://www.g2.com/survey_responses/sonar-review-7034154/official_response/edit) Thank you for taking the time to give us feedback. We appreciate it when our customers provide reviews, as it helps us improve our business. We’re glad to hear that the product was a success with your team. If you have any further questions, feel free to reach out to connect@marchex.com and I’d be happy to get you connected with your account team for support. Best, Jana Baker Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care") AH Verified User in Hospital & Health Care Mid-Market (51-1000 emp.) 4/19/2022 "It has been very helpful to us especially during snow days when we had to notify staff of closings." 4.5/5 What do you like best about Sonar? I like having the ability to text separate groups. Review collected by and hosted on G2.com. What do you dislike about Sonar? I haven't come across any dislikes yet. Cant think of anything missing that we need. Review collected by and hosted on G2.com. What problems is Sonar solving and how is that benefiting you? We are able to use this for different reasons such as Weather warnings, and active shooter training, We have not started the surveys as of yet. Review collected by and hosted on G2.com. Show More Response from Jana Baker of Sonar [Editedit](https://www.g2.com/survey_responses/sonar-review-6517964/official_response/edit) Thank you for taking the time to submit a review for us. We’re glad to hear that the product was such a success with your team, and we appreciate your business. Best, Jana Baker Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Enterprise (\> 1000 emp.) 10/31/2019 "Sonar Experience" 5/5 What do you like best about Sonar? I like Sonar sends me email notification when I receive a message. I can access Sonar from any device, able to set canned responses, messages automatically scheduled to send during business hours, and the newest feature called "Always Messages" to send automatic out of the office SMS. Review collected by and hosted on G2.com. What do you dislike about Sonar? Sometimes a client's phone number has a PST area code, but I am in CST; Sonar always schedules the message to be sent during business hours; this feature is excellent. However, I know this client is available now; whenever I tried to click on "Send Now," it does not always work. Review collected by and hosted on G2.com. Recommendations to others considering Sonar: If Sonar automatically schedules a message to be sent during business hours, I wish it was a setting I can adjust, or Sonar can ask me if I want this message to be sent later during business hours. Review collected by and hosted on G2.com. What problems is Sonar solving and how is that benefiting you? Always message is my favorite benefit from Sonar so far. The Sonar outage comes and goes; I wish there are more minor outages. Review collected by and hosted on G2.com. Show More 5/6/2021 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller TM Tony M. Enterprise (\> 1000 emp.) 4/28/2020 "Sonar is a great option to be able to communicate with you prospects, clients, and customers." 5/5 What do you like best about Sonar? What I like best about Sonar is that I am able to communicate to my customers who prefer to communicate primarily via text messaging. I also like that you are able to send pictures and attachments to my customers through the sonar application. I find it to be very concise, convenient, and easy. I find that you get quicker responses versus calling and having to leave a voicemail. In my previous sales position, I had to make cold calls and we also had a sales cadence. Within the sale cadence, there was no way of sending text messages to the consumer. Having this capability is great! Review collected by and hosted on G2.com. What do you dislike about Sonar? What I dislike about Sonar is not being able see full text conversation until after hitting submit in the little window of my Salesforce application. Other than that, I don't feel like there is much to dislike. The application itself is easy to use and requires no real training or set up. Review collected by and hosted on G2.com. Recommendations to others considering Sonar: Sonar is great way to communicate via text during work without using your personal device. If you are concern with personal privacy and want to have no questions regarding inappropriate use of text messaging with clients, then Sonar is the best option. Review collected by and hosted on G2.com. What problems is Sonar solving and how is that benefiting you? As I stated earlier, I like being able to communication with people that prefer to communicate through text and not by calls. I am solving several different problems by being able to quickly reach out to my prospects and it allows them to quickly reply back to me when they are either too busy or just simply cannot talk. This method of communication also leaves some what of a paper trail. So in the event, where I forget a conversation or need to reference what was discussed in previous conversations, I am able to do so. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite KS Klemens S. Operations Associate Enterprise (\> 1000 emp.) 10/24/2019 "Sonar is one of the best texting softwares" 5/5 What do you like best about Sonar? Sonar makes it easy to both send automated bulk messages, but also to keep the personal touch with your customers. The campaign feature allows you to send campaigns based on tags that you can assign to customers. With that it makes it very easy to split customers into different communication groups. Review collected by and hosted on G2.com. What do you dislike about Sonar? I love the fact that you can send campaigns with tags that you give to your customers, but sometimes you just have a short list of phone numbers that you need to send a bulk text to. Having a feature to send a campaign by pasting the phone numbers into a receiver-field would make it easy to send campaigns to a couple of people without having to give them tags in Sonar. Integrating unsubscribe automations would be very helpful. For now, if we run automations on Zapier that ads people to our customer list, it overwrites previously unsubscribed from the communication service. If we could ad customer information with an automation without overwriting the unsubscribed customers, that would be perfect. Review collected by and hosted on G2.com. Recommendations to others considering Sonar: Sonar makes bulk messaging and automated messaging really easy by allowing you to easily split your customer groups into different groups. This makes it also easier to have more personalised messaging. It is very good for lead management, engagement and marketing messaging. Review collected by and hosted on G2.com. What problems is Sonar solving and how is that benefiting you? Bulk Texting and automated messages, as well as lead generation and marketing messages. We mostly use text messaging without using the messenger feature. Review collected by and hosted on G2.com. Show More 3/13/2020 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller DZ Dana Z. Enterprise (\> 1000 emp.) 2/17/2020 "Great Communication with Sonar Partner" 5/5 What do you like best about Sonar? What I like best about Sonar is our partnership with our Sonar point of contact. My company's sales team uses Sonar to text clients, so when we come across issues during this process we have a Sonar point of contact to help us troubleshoot these issues. When we ask him questions, the point of contact is always quick to respond with detailed answers, is friendly and easy to work with. This helps us to resolve issues on our end more efficiently! Review collected by and hosted on G2.com. What do you dislike about Sonar? Within Sonar, clients are randomly unsubscribed via the API and the Sonar rep has to manually re-trigger the opt in request for each case. While these are completed in a timely manner, I wish there was a way to make it easier for the Sonar rep! Review collected by and hosted on G2.com. What problems is Sonar solving and how is that benefiting you? From an operations perspective: things like re-subscribing clients to receive our texts, porting new employee phone numbers into Sonar. In general, it's great to have Sonar because it integrates into Salesforce where we can easily track texts through our main CRM. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Sonar? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Sonar ](https://www.g2.com/products/sonar/discussions/new) ![Tajmah M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tajmah M.") TM Tajmah Moore • Last activity over 6 years ago how can I setup the auto response txt . 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/how-can-i-setup-the-auto-response-txt) MR Matt Rai • Last activity about 6 years ago Why are the canned responses gone? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/26163-why-are-the-canned-responses-gone) [ View all Discussions ](https://www.g2.com/products/sonar/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 11 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/sonar/pricing) Sonar Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b34e5fb2190630dd5d5830f2b22fe140/fin.png "Product Avatar Image") Fin 4.5/5(3,901) [ Compare Now ](https://www.g2.com/compare/fin-vs-sonar) ##### ##### Sonar Features Messenger Sequencing AI Video Chat Channels Website Text Message (SMS) Customers Audience Targeting Profiles Analytics Text Messaging Bulk SMS Two-Way Text Messaging Text Scheduler [ View More Features ](https://www.g2.com/products/sonar/features) ##### Categories on G2 [Sales Engagement](https://www.g2.com/categories/sales-engagement)[Lead Capture](https://www.g2.com/categories/lead-capture)[SMS Marketing](https://www.g2.com/categories/sms-marketing) [Sales Engagement](https://www.g2.com/categories/sales-engagement)[Lead Capture](https://www.g2.com/categories/lead-capture)[SMS Marketing](https://www.g2.com/categories/sms-marketing)[Conversational Marketing](https://www.g2.com/categories/conversational-marketing)[Mobile Marketing](https://www.g2.com/categories/mobile-marketing) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What connected worker platform works best for a mid-sized manufacturing company that wants real-time visibility on the shop floor without a 12-month digital transformation project?](https://www.g2.com/discussions/what-connected-worker-platform-works-best-for-a-mid-sized-manufacturing-company-that-wants-real-time-visibility-on-the-shop-floor-without-a-12-month-digital-transformation-project)[Best event registration software for mid-size company](https://www.g2.com/discussions/best-event-registration-software-for-a-mid-size-company)[Travel Management Systems](https://www.g2.com/discussions/travel-management-systems-what-has-been-your-experience) [What is the best desktop publishing software with out-of-the-box templates for small businesses producing quick flyers, banners, and invoices?](https://www.g2.com/discussions/what-is-the-best-desktop-publishing-software-with-out-of-the-box-templates-for-small-businesses-producing-quick-flyers-banners-and-invoices)[Which WYSIWYG editor platforms have the most reliable track records avoiding user experience and rendering issues?](https://www.g2.com/discussions/which-wysiwyg-editor-platforms-have-the-most-reliable-track-records-avoiding-user-experience-and-rendering-issues)[What are the highest rated database comparison tools for staging-to-production workflows where deployment errors must be eliminated?](https://www.g2.com/discussions/what-are-the-highest-rated-database-comparison-tools-for-staging-to-production-workflows-where-deployment-errors-must-be-eliminated) [Show MoreShow Less](javascript:void(0);)