Sitecore Digital Experience Platform Features
Content (16)
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Content Authoring
Drafting and publishing content is intuitive and non-technical.
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Rich Text Editor
Formatting content is straight-forward and painless.
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Versioning
Keep track of incrementally changing versions of the same content.
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Plug-ins/Widgets/Apps
Available gadgets and modules suit the needs of your site and are easily incorperated onto the page.
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Approval Process
Can easily institute an approval routing process between authors and editors.
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Content Scheduling
Easily schedule content to be published at a certain time and in a certain order.
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Asset Management
System allows the storage and management of rich media files.
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Internal Search
Able to search your content based on keyword, metadata, tags, etc.
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Content Repository
Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored.
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
eCommerce Management
Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products
Forms Management
Store, manage and track all forms in a centralized location
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Media Management
Planning, organizing, and controlling the distribution of information or videos, images, audio, and other content
Drag & Drop Editor
Editing tool that allows users to drag and drop images, icons, widgets, or other components
Audio Editor
Visual GUI that allows users to manage audio tracks, instruments, filters, etc.
Design (4)
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Breadth of Pre-Built Templates
The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs.
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Mobile
Effective mobile templates are available and easily customizable.
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Branding/Themes
Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence.
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Customization
The visual appearance of webpages can be easily customized to fit your site’s needs.
Platform (8)
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User Community
The system has a large and interactive community of users.
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SEO
Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.
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Flexible Navigation Structures
Able to build out different and multiple taxonomies to store and index content.
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User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
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Enterprise Scalability
Provides features to allow scaling for large organizations or an expansive web presence.
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Internationalization
Enables users to view and interact with the same content in multiple languages.
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Dashboards and Reports
Access pre-built and custom reports and dashboards.
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API
Application programming interface that allows for integration with other systems/databases
Analytics (8)
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Web Analytics
Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence.
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Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best.
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Audience Insights
Helps users understand audience demographics and evaluate visitor behavior.
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Reports & Dashboards
Create reports and dashboards to analyze results of campaigns.
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Personalization
Streamlines personalization by integrating customer data repositories into systems that deliver content.
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Marketing Automation
Handles broad-reaching marketing orchestration by pulling customer data from CRMs and other data repositories to deliver content across multiple channels.
Activity Tracking
Track and document all activities across devices, networks, and other systems
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Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Content Management (13)
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Customizable Templated Workflows
Suggested workflows that can be adopted as is or adapted to fit business needs.
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Asset Management
System allows the storage and management of rich media files.
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Portals and Sites
Able to create user portals and sites.
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Metadata Management
Collect and maintain structured information that describes data or content
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Audio File Management
Supports audio files
Asset Lifecycle Management
Manage assets throughout their lifecycle to optimize profit
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Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Brand Management
The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience.
Document Management
Store, manage, and track all electronic documents in a centralized location
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Design & Development (3)
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No-Code App Development
Provides drag and drop tools usable by admins with little to no coding experience in order to build applications which automate workflows and business processes.
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Low-Code App Development
Provides development environments to allow users to develop applications which automate workflows and business processes with minimal coding.
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Self-Service Capabilities
Customers have a route to update account details, payments and information themselves.
Functionality (3)
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Developer Tools
Provide developer-focused tools for website creation and maintenance.
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Automation
Automate repetitive web development processes.
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Website Staging
Offer staging and other pre-production environments for web development.
Support (3)
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CMS Variety
Support traditional and headless CMS.
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Multi-CMS Support
Support several CMS through a single platform.
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Compliance
Offer or foster security compliance capabilities, e.g., SOC 2.
Management (3)
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Web Content Dedication
Provide web-dedicated content management capabilities.
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Website Hosting
Provides website hosting capabilities.
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Role-Based Permissions
Dictate user access and permissions based on organizational role.
Integration and Orchestration - Digital Experience Orchestration (DXO) Platforms (3)
API Orchestration
Integrates multiple backend systems and services through robust API management.
MACH Architecture Support
Enables gradual adoption of Microservices, API-first, Cloud-native, and Headless architecture principles.
Content and Data Integration
Orchestrates content and data from various sources seamlessly.
Experience Management and Personalization - Digital Experience Orchestration (DXO) Platforms (3)
A/B Testing and Personalization
Allows users to conduct A/B tests and deliver personalized content to users.
No/Low-Code Tools
Provides a no-code or low-code platform that empower both marketers and developers to create and manage experiences without deep technical expertise.
Visual Interface
Provides a user-friendly interface for managing and personalizing customer experiences across multiple channels.
Agentic AI - Web Content Management (3)
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Cross-system Integration
Works across multiple software systems or databases
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Natural Language Interaction
Engages in human-like conversation for task delegation
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Agentic AI - Digital Experience Platforms (6)
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
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Cross-system Integration
Works across multiple software systems or databases
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Adaptive Learning
Improves performance based on feedback and experience
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Proactive Assistance
Anticipates needs and offers suggestions without prompting
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Decision Making
Makes informed choices based on available data and objectives
Third-Party Integration
Addition of necessary external data, applications, tools, or features
Agentic AI - Site Search (4)
Adaptive Learning
Improves performance based on feedback and experience.
Natural Language Interaction
Engages in human-like conversation for task delegation.
Proactive Assistance
Anticipates needs and offers suggestions without prompting.
Decision Making
Makes informed choices based on available data and objectives.
Search Experience Management - Site Search (6)
Query Suggestions
Recommends relevant queries as user searches.
Typo Tolerance
Ability of search to handle typos.
Synonyms
Ability to define synonyms for search terms.
Natural Language
Allows the user to search in a natural, intuitive manner.
Rankings
Adjust the ranking of the search results for certain keywords.
Personalization
Ability to deliver tailored search experiences.
Functionality - Site Search (4)
Search Analytics
Allows the user to understand how other users are using the search functionality through dashboards, KPIs, etc.
Integrations
Ability to integrate across business systems and websites.
Federated Search
Ability to search across different data sources, such as multiple domains, brand sites, etc.
Multi-Language Support
Ability to search in multiple languages without any additional work required.
Generative AI - Site Search (2)
Text Generation
Allows users to generate text based on a text prompt.
Text Summarization
Condenses long documents or text into a brief summary.
Additional Functionality (35)
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Image Editing
Edit, touch up, and convert images for publishing
Website Publishing Options
Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain
Chatbot
AI-based platform which conducts a conversation via auditory or textual methods
Content Publishing Options
Facilitates online authoring and publishing of the content
Text Editing
Edit text as needed
Access Control
Regulate who can view information within the system
Website Accessibility Tools
Tools that fix/remediate issues or optimize site elements to improve accessibility for visitors with disabilities or unique needs
Content Delivery
Distributing content through various platforms or channels
Content Personalization
Personalize delivered content based on characteristics, preferences, behavior or other data across the network
Configurable Workflow
Configure existing workflows to meet your organization's needs
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Video Editing
Create professional looking videos by manipulating video footage with filters, special effects, trimming, filters and transitions
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Performance Testing
Allows developers to check if their applications/web browsers are running as expected.
Activity Monitoring
Track and report on everything that happens within the system or network
Multi-Channel Distribution
Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Commenting/Notes
Leave comments and notes on documents for others to view
Content Publishing Options
Facilitates online authoring and publishing of the content
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Content Library
Centralized repository to store content and assets
Document Classification
Assign categories, labels, tags, or attributes to documents for organization, search and storage
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
API
Application programming interface that allows for integration with other systems/databases
Multi-Channel Distribution
Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Customizable Forms
Customize contracts and forms to collect specific information
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
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