I use Semrush for Enterprise for keyword tracking, keyword research, and identifying competitor gaps. I like that it allows me to easily view average position changes for keywords and view competitor rankings alongside my site, unlike some other similar tools. I like that every table and graph is easily exportable. There are a lot of different ways to view data, which have been handy at times. Review collected by and hosted on G2.com.
I think the UI can sometimes feel busy, there are seemingly a lot of different tabs and pages, many of which seem to show very similar data views. Sometimes it can feel a bit overwhelming trying to find a specific data view. Maybe a consolidation of the different pages would help simplify the user experience. Also, for time series graphs where we can select competitors, I'd like to have the option to select all instead of having to manually click and add each one. I also wish there was better connectivity to Google Data Studio for prompt tracking, the current setup with the API has taken time to set up with Google BigQuery. Review collected by and hosted on G2.com.
