Segwise is an AI-powered user acquisition (UA) and creative analytics platform built for mobile games, subscription apps, and DTC brands. It helps marketers maximize ROAS by decoding what creative elements truly drive performance across all major ad networks - Meta, Google, TikTok, AppLovin, Unity, and more. Segwise automatically tags every creative variable, including hook scenes, CTAs, characters, emotions, and audio, & maps them to performance metrics like installs, IPM, CPA, and ROAS. With this data, performance marketing and creative teams can easily identify winning patterns, catch early sign of creative fatigue, and design next-gen ads backed by insights, not guesswork.
Segwise unifies fragmented creative and campaign data into one clean dashboard, which allows marketers to automate creative analysis, speed up iteration cycles, and scale performance campaigns profitably. It also integrates seamlessly with MMPs like AppsFlyer, Adjust, Branch, and Singular, and other data sources, giving growth marketers full visibility from creative-level data to downstream ROAS - across countries, ad networks, and audiences.
💡 Use Segwise to: Tag, analyze and uncover creative patterns that drive installs and conversions Detect fatigue before performance drops Optimize creative and channel strategy for each GEO Auto generate new creative iterations backed by data Improve ROAS, CTR, retention and any other metric you care about Segwise is the go-to platform for performance marketers, creative strategists, and growth marketers who want to make data-driven decisions and scale ad performance across global markets.
