Segwise is an AI-powered creative intelligence and ad creative generation platform built for mobile games, DTC brands, subscription apps, and performance marketing agencies. Segwise connects to 15+ networks, MMPs and data sources including Meta, Google, TikTok, Axon, Unity, AppsFlyer, Adjust, and Singular to unify creative and campaign data into one actionable dashboard. Unlike traditional marketing analytics tools, Segwise analyzes performance at the creative-element level. Using its multimodal AI, it automatically tags hooks, CTAs, characters, messaging angles, emotions, audio, visual styles and more, across video, static, and playable ads, then maps them directly to ROAS, CPI, CPA, CTR, retention, and revenue. This enables teams to: • Identify winning creative patterns • Detect creative fatigue early • Reduce wasted ad spend • Accelerate creative testing • Ship winning creatives and Improve ROAS Segwise also supports AI-powered creative generation, allowing teams to produce new ad variations based on proven winning creative patterns and increase creative win rates. If creative drives performance, Segwise provides the intelligence layer to scale it.