--- title: Scrunch AI Reviews meta_title: 'Scrunch AI Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 74 reviews by the users' company size, role or industry to find out how Scrunch AI works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 74 scale: '5' date_modified: '2026-10-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Scrunch AI Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Scrunch AI to be incredibly easy to use, simplifying data tracking and enhancing reporting capabilities effectively. (25 mentions)
Users value the rapidly expanding insights of Scrunch AI, enhancing AI visibility and improving client strategies effectively. (23 mentions)
Users commend the fantastic customer support of Scrunch AI, appreciating their responsiveness and collaborative approach. (12 mentions)
Users appreciate the affordable access to valuable data that Scrunch AI provides, enhancing competitor analysis significantly. (11 mentions)
Users find the intelligent keyword clustering and automated content briefs of Scrunch AI invaluable for SEO strategy. (9 mentions)
Users note data limitations in Scrunch AI, particularly with clarity, permissions, and insufficient insights for analytics. (8 mentions)
Users find platform limitations like tag removal difficulty and restricted export options frustrating in Scrunch AI. (4 mentions)
Users find pricing issues with Scrunch AI, highlighting the need for a lighter, more affordable plan for individuals. (4 mentions)
Users find the complex setup of Scrunch AI cumbersome due to inefficiencies during onboarding and initial configuration. (3 mentions)
Users are frustrated by the export limitations of Scrunch AI, hindering professional reporting and client delivery. (3 mentions)

5 Pros or Advantages of Scrunch AI

5 Cons or Disadvantages of Scrunch AI

Scrunch AI Reviews (74)

Reviews

Scrunch AI Reviews (74)

4.6
74 reviews
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Julie B.
JB
Julie B.
Small-Business (50 or fewer emp.)
"User-Friendly with Strategic Insights but Needs Sentiment Analysis Improvement"
4/5
What do you like best about Scrunch AI?

I find Scrunch AI extremely user-friendly, which makes it easy to use for our team. I like how the recent updates are shaping our agency strategy. It's also valuable for seeing where our clients land in AI presence, citations, and the top domains cited. I appreciate being able to filter based on brand and non-branded mentions. The initial setup was very easy, which was a relief. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

Sentiment analysis could be improved, as well as more insight into 'other' third-party sources influencing perception. I would like an interactive chart showing what prompts and sources are being tagged as positive or negative, as well as more insight into what the 'other' category is. Review collected by and hosted on G2.com.

Verified User
G
Verified User
Small-Business (50 or fewer emp.)
"Easy Setup But Needs More User Feedback Integration"
2.5/5
What do you like best about Scrunch AI?

I use Scrunch AI to find where my clients are showing up and in which prompts, which helps me better analyze the GEO presence of my clients. I enjoy the frequent tutorials about what's coming down the pipeline in terms of Scrunch improvements. I also like the demos, but I wish there was an easier opportunity to provide feedback during these sessions. The initial setup of Scrunch AI was very easy. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

I wish there was an easier opportunity to provide feedback during the demos. Additionally, I would like a way to see past GEO presence and have easier comparison across industry benchmarks in terms of presence in AI engine responses. Review collected by and hosted on G2.com.

Thiago N.
TN
Thiago N.
Mid-Market (51-1000 emp.)
"Real-Time Insights with Room for Enhanced Analysis"
4/5
What do you like best about Scrunch AI?

I like Scrunch AI for its real-time data and appreciate how quick it is to see changes in AI performance after publishing new content. The AI tool that answers my questions is helpful, especially as AI monitoring is new for many marketers. I also like that the product keeps improving month after month. Additionally, I found the initial setup to be very easy, which made configuring the context for the tool straightforward. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

It needs to have a comprehensive data analysis tool. There is too much information about every prompt, It would be great to be able to just ask an AI tool: 'Let me know what kind of content is working for each prompt topic' / 'let me know where my competitors are gaining ground over me'. This kind of questions that would lead to a big analysis. Right now this doesn't exist. Review collected by and hosted on G2.com.

Scott S.
SS
Scott S.
Marketing Manager
Mid-Market (51-1000 emp.)
"Revolutionized AI Keyword Tracking with Seamless Setup"
5/5
What do you like best about Scrunch AI?

I use Scrunch AI to track my company's ranking and share of voice across LLMs. My favorite feature is the ability to track custom prompts and roll them up into central categories, giving us a real-time pulse on how our brand is performing against our competition on a granular level. It was very easy to get started, and I did not run into any challenges. Plus, it connects to my Google Analytics, which is a nice integration. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

They will likely continue to develop out their AI Search Trends for a more robust offering. Right now it is very limited in terms of topics you can search. Review collected by and hosted on G2.com.

Borja C.
BC
Borja C.
Enterprise (> 1000 emp.)
"Valuable Insights but Recommendations Need Improvement"
3.5/5
What do you like best about Scrunch AI?

I like how you can upload your own prompts to the platform and it shows you the results for each day for that specific prompt in all different AI platforms. This is very helpful. You can also see the detailed contents that are showing for that specific prompt in each channel. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

I think recommendations is the weaker part. It was confusing with the groups the platform was recommending. It was not clear if we could create our own groups to organize the prompts. It is also not clear if brands are already included in results. Sometimes the system says we are not mentioned but our brands are in the results. Review collected by and hosted on G2.com.

Brittany T.
BT
Brittany T.
Small-Business (50 or fewer emp.)
"Streamlined AI Search Monitoring with Stellar Support"
5/5
What do you like best about Scrunch AI?

Scrunch gives us one of the clearest views I have seen of how brands show up in AI Search. I especially like that it shows real citation examples tied to the personas and content clusters we track. That makes the insights much more actionable. The agent monitoring and site maps also make it easy to quickly diagnose what is happening and build AI search strategies. It is not just a monitoring tool. It actually helps guide our strategy and content planning. The Scrunch team is also fantastic! They are responsive, collaborative and truly feel like part of the team. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

With AI search growing so quickly, I'd love for them to provide more insights on any model changes that they've noticed in terms of presence and citations since they are calling the models regularly. Review collected by and hosted on G2.com.

Brent C.
BC
Brent C.
Founder & CEO
Small-Business (50 or fewer emp.)
"Great Visibility Tool with Excellent Support and Value"
4.5/5
What do you like best about Scrunch AI?

I really like the Scrunch AI dashboard for what it shows and shares. It gives us good information to share with our clients. I appreciate that there's an API we can use. The client support is great, very quick, and they've been adding more features, which has been fantastic. I also found that Scrunch AI is good value and reasonably priced. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

I wish there was a reporting function to send PDFs directly to clients from Scrunch AI (or a partnership with something like Agency Analytics). Right now, we use an API Review collected by and hosted on G2.com.

Kaitlin L.
KL
Kaitlin L.
Vice President
Small-Business (50 or fewer emp.)
"Detailed Insights and Easy Integration"
5/5
What do you like best about Scrunch AI?

I like the level of detail we can get by reviewing prompt data by date and across platforms with Scrunch. I am also encouraged by the tools that the team has added over the last several months. Seeing what type of traffic is hitting specific pages and how we could improve the content on those pages is really helpful. Scrunch acts as a measurement tool for the services we provide, including content, social media, and PR. The initial setup was easy, and we have set up many other clients and prospects on Scrunch. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

Nothing at the moment. Review collected by and hosted on G2.com.

Matteo R.
MR
Matteo R.
Small-Business (50 or fewer emp.)
"Powerful Insights, Minor Fixes Needed"
5/5
What do you like best about Scrunch AI?

I like the different ways that you can chop up data, custom tags, and good visualizations. It's good to track how different wording variations of prompts change answers and how adding different qualifiers, like geographical ones, change the answers. The initial setup of Scrunch AI was very easy. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

Can't edit personas after making them, citation classifications don't update when you add competitor domains, can't sort citation table by brand mentions (can't filter by brand mentioned either), Excel doesn't export topic for prompt, inconsistencies between brand mentions on citation dashboard versus when you click in, can't filter by brand mentioned in answer Review collected by and hosted on G2.com.

Evan D.
ED
Evan D.
Founder
Small-Business (50 or fewer emp.)
"Intuitive UI and Powerful Agency Features That Make Prospecting Easy"
5/5
What do you like best about Scrunch AI?

I love the UI and the way I can drill down into prompts. The agency features such as API access, and the way I can add prospects are hugely helpful. Review collected by and hosted on G2.com.

What do you dislike about Scrunch AI?

Sometimes the UI does a spinning wheel, and I can't get back to the home page of the prompt topics easily. Review collected by and hosted on G2.com.