SAS Personal Data Protection is a comprehensive solution designed to help organizations identify, govern, and protect personal data across their entire data landscape. By leveraging advanced analytics and data management capabilities, it enables businesses to comply with stringent data privacy regulations such as GDPR, CCPA, and HIPAA. The solution facilitates the discovery of personally identifiable information (PII within structured and unstructured data sources, ensuring that sensitive data is appropriately managed and secured throughout its lifecycle. Key Features and Functionality: - Data Discovery: Utilizes sophisticated algorithms to locate and identify PII across diverse data environments, including databases, data lakes, and cloud storage. - Data Governance: Provides tools to enforce data policies, monitor data quality, and manage business terms, ensuring consistent data management practices. - Data Protection: Implements role-based data masking and encryption techniques to secure sensitive information, minimizing exposure and mitigating risks associated with data breaches. - Compliance Management: Offers customizable templates and workflows to document personal data processes, assess risks, and generate reports aligned with regulatory requirements. - Integration Capabilities: Seamlessly integrates with existing IT and security ecosystems, including SIEM systems, data catalogs, and identity management solutions, to create a unified data governance framework. Primary Value and Problem Solved: SAS Personal Data Protection addresses the critical need for organizations to manage and safeguard personal data amidst evolving privacy regulations and increasing data breaches. By automating the identification and protection of PII, the solution reduces the complexity and resource burden associated with compliance efforts. It empowers businesses to proactively manage data privacy risks, maintain customer trust, and avoid substantial penalties associated with non-compliance. Furthermore, its scalability and integration capabilities ensure that organizations can adapt to new data processing activities and regulatory changes without compromising data security.