SAP Event Ticketing is a comprehensive cloud-based solution designed to streamline event management by enhancing ticket sales, customer engagement, and operational efficiency. It empowers organizations to maintain full control over their ticketing processes, ensuring data ownership without disrupting existing IT infrastructures. By leveraging advanced cloud technologies, SAP Event Ticketing offers scalability and customization, enabling event organizers to strengthen customer relationships through social media integration, mobile ticketing features, and a customizable event ticketing app. Key Features and Functionality: - Ticket Management: Facilitates the creation and management of various ticket types, including single tickets, season passes, vouchers, coupons, bundles, flex plans, parking permits, and accreditations. It also supports special campaigns, promotion codes, price reductions, and memberships. - Ticket Sales: Enhances revenue through cross-selling and upselling opportunities for events, parking, merchandise, and food and beverages. Incorporates social selling by integrating with social media channels and functions, and manages sales processes through seamless integration with existing IT structures. - Fan and Customer Insights: Utilizes advanced marketing, CRM, membership, and loyalty features to boost ticket sales and generate valuable customer insights. Provides real-time ticketing analytics to maximize sales for each seat and event, with integration capabilities for SAP Analytics Cloud and SAP HANA to support confident decision-making. - Technological Flexibility: Offers a highly flexible and scalable cloud solution based on the latest technologies. Integrates seamlessly into existing technology landscapes to meet IT and process requirements, and connects with various admission control systems to gather comprehensive ticketing data. Primary Value and Solutions Provided: SAP Event Ticketing transforms ticketing into a strategic asset by balancing venue capacity, fan experience, and revenue optimization. It enables event organizers to take control of sales channels, fee structures, and sales permissions, thereby building a stronger brand. The platform's integrated premium functions help win new customers, tap additional revenue sources, and strengthen relationships with existing customers. By simplifying processes through a highly flexible and scalable ticketing platform, organizations gain visibility into all ticketing and customer data, leading to reduced costs and streamlined operations.