---
title: Sanity Reviews
meta_title: 'Sanity Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 926 reviews by the users' company size, role or industry
  to find out how Sanity works for a business like yours.
aggregate_rating:
  rating_value: 4.7
  review_count: 926
  scale: '5'
date_modified: '2026-08-04'
parent_category:
  name: Content Management
  url: https://www.g2.com/categories/content-management
---

# Sanity Reviews
**Vendor:** Sanity.io  
**Category:** [Headless CMS Software](https://www.g2.com/categories/headless-cms)  
**Average Rating:** 4.7/5.0  
**Total Reviews:** 926
## About Sanity
The Content Operating System—a fully customizable all-code backend for content-driven websites and apps. Power all your content operations from a single platform with a feature-rich content workspace, interactive visual editing, serverless functions, AI agent, and the database optimized for content. Learn more: https://www.sanity.io/ Try it out: https://www.sanity.io/get-started Join the community: https://snty.link/community Get work-ready: https://www.sanity.io/learn Questions? hello@sanity.io



## Sanity Pros & Cons
**What users like:**

- Users love the **customizability** of Sanity, allowing tailored content management experiences for diverse project needs. (93 reviews)
- Users value the **flexible schema and powerful GROQ query language** , enabling smooth workflows for diverse content creation. (85 reviews)
- Users appreciate the **flexibility** of Sanity, enabling seamless handling of structured data across various projects. (84 reviews)
- Users find Sanity to be **incredibly easy to use** , with a customizable interface that adapts to their workflow seamlessly. (81 reviews)
- Users love the **customization options** in Sanity, allowing for tailored solutions to meet diverse needs. (76 reviews)
- Content Management (66 reviews)
- Integrations (58 reviews)
- Intuitive (54 reviews)
- Easy Setup (52 reviews)
- Easy Integrations (51 reviews)

**What users dislike:**

- Users face a **steep learning curve** with Sanity, particularly in the initial setup and understanding configurations. (66 reviews)
- Users face a **steep learning curve** with Sanity, making the initial setup lengthy and challenging. (32 reviews)
- Users struggle with **poor documentation** , finding it challenging to locate advanced features and essential details. (26 reviews)
- Users find the **lack of tutorials** challenging, especially for those unfamiliar with GROQ and custom setups. (21 reviews)
- Users find the **missing core features** of Sanity frustrating, affecting performance and usability during document management. (20 reviews)
- Limited Features (19 reviews)
- Steep Learning Curve (18 reviews)
- Complexity (17 reviews)
- Difficult Usability (17 reviews)
- Lack of Features (17 reviews)

## Sanity Reviews
  ### 1. I have used Sanity for 5 projects, its a pretty good CMS just has a bit of a janky query experiance

**Rating:** 4.0/5.0 stars

**Reviewed by:** Tom W. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Sanity?**

The UI of the CMS is really nice and its nice and easy to build page builders.

**What do you dislike about Sanity?**

Groq and the querying. Surely you would be able to generate your querys as you write the schemas??

**What problems is Sanity solving and how is that benefiting you?**

A reasonable priced headless CMS

  ### 2. Sanity: The Perfect Content Platform for Everybody

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Writing and Editing | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 17, 2021

**What do you like best about Sanity?**

As a developer, it is quick and easy to get up and running with Sanity. Their documentation is among the best I've seen and second to none. Everything is explained so well.

**What do you dislike about Sanity?**

Honestly, nothing. But if I had to be really nitpicky, I wish sign-ins to the Studio using email would have to ability to change profile pictures. In no way is this a dealbreaker, but it would be a quality of life improvement.

**Recommendations to others considering Sanity:**

Sanity has a great community behind it, with a lot of people who are willing and great to help others figure stuff out.

**What problems is Sanity solving and how is that benefiting you?**

Sanity is great for powering the backend of just about anything. I'm currently running Sanity as backends for websites I build. Everything needed for the frontend of a website can be done through Sanity.

  ### 3. Best headless CMS for your NEXT.JS app

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 16, 2023

**What do you like best about Sanity?**

You can fully customize sanity according to your needs.

**What do you dislike about Sanity?**

May be there are some premade options that would be great.

**What problems is Sanity solving and how is that benefiting you?**

I have a portfolio site that includes blogs. Sanity is helping me in managing my content, categories, and authors easily according to my needs.

  ### 4. It's easy to set up and manage. The customization is the best part

**Rating:** 5.0/5.0 stars

**Reviewed by:** Håvard B. | Konsulent, Enterprise (> 1000 emp.)

**Reviewed Date:** November 11, 2022

**What do you like best about Sanity?**

The customization. Most CMS and other content platforms are limited to what you can create for your editors. The editorial experience is the most important thing.

**What do you dislike about Sanity?**

The downside is also the upside, in that it's not a classic CMS. The content structure is flat, so it's tricky if you want to recreate classic CMS functionality with a hierarchical structure.

**What problems is Sanity solving and how is that benefiting you?**

Time. It's so quick and easy to set up. Also, the editor experience. If I want to help the editor it's so easy to add descriptions, validation etc. Imagination is the limit

  ### 5. Intuitive

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 05, 2023

**What do you like best about Sanity?**

I like building out the schemas and seeing them populate in the Sanity studio.

**What do you dislike about Sanity?**

A learning curve on GROQ, but this is not a dislike.

**What problems is Sanity solving and how is that benefiting you?**

It's allowing my client to easily access and add content to the site without having technical knowhow.

  ### 6. I enjoy using Sanity to update web pages and generate new web pages on the fly

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.)

**Reviewed Date:** November 16, 2022

**What do you like best about Sanity?**

I enjoy the customization aspects of Sanity. I love that you can create components and use custom serializers to interpret input within your code. I also enjoy being able to create custom actions within the Desk tool.

**What do you dislike about Sanity?**

Integration between different environments could be better. For instance, we have a development and production environment that are mirrored. It would be great to copy a document from one domain to another without copying and pasting.

**What problems is Sanity solving and how is that benefiting you?**

Sanity helps the devs in our workspace spend less time updating content and more time working on new technologies. We often have marketing asking us for changes, and we have begun to point them to Sanity so that they can make them without having to relay the information through multiple other teams.

  ### 7. It has been a very useful tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Juan M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 16, 2023

**What do you like best about Sanity?**

The ease of managing catalogs and connecting them to the application

**What do you dislike about Sanity?**

I have had some errors that sometimes blocked me from updating a catalog in the administration platform.

**What problems is Sanity solving and how is that benefiting you?**

The ease of managing catalogs and products, and is implemented quickly to the application.

  ### 8. The platform is very good for non complex sites, great for spinning up rapid admin areas.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 16, 2022

**What do you like best about Sanity?**

Quickly building document schemas without needing to dive into complex UI for Sanity Studio allows me to focus on doing the headless implementations.

**What do you dislike about Sanity?**

The concept of Scheduling API and Document events is great however falls short when they are fired before the Sanity CDN is rebuilt. Maybe the CDN could be on demand when not warmed to resolve the issue. Additionally, the WYSIWYG editor could perhaps be changed to a different 3rd party library that would allow the ability to construct tables maybe.

Additionally from a development standpoint, being required to connect to the Sanity Content Lake for performing local development is a frustration as the development data sets count towards the quota of the overall plan.

**What problems is Sanity solving and how is that benefiting you?**

Simplified editor experience for our non-technical users

  ### 9. Sanity keeps me sane!

**Rating:** 5.0/5.0 stars

**Reviewed by:** James W. | Lead Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 16, 2022

**What do you like best about Sanity?**

As a developer the thing I love most about Sanity is the flexibility, both in presenting content to editors and retrieving it for use on the web!

**What do you dislike about Sanity?**

There isn't much to dislike, if I had to pick something I'd say it would be good if there were more official plugins for compex use cases

**What problems is Sanity solving and how is that benefiting you?**

Sanity allows us to cater the content management experience for very specific use cases and still present it to clients in a pleasing and easy to use interface in the studio.

  ### 10. Would recommend - Intuitive and easy to navigate

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 03, 2022

**What do you like best about Sanity?**

Sanity is very intuitive which makes day-to-day work flow much more efficiently. I like that multiple users can be in a view at a given time, saving my team time. I also like that users have visibility into where in the platform others are present and editing.

**What do you dislike about Sanity?**

One thing that could use improvement is the error codes. It is helpful that Sanity has the ability to flag an error that may impact a downstream item, but it is not always clear how the error can be resolved.

**What problems is Sanity solving and how is that benefiting you?**

Sanity is allowing us to house many types of content in one platform, allowing many teams to collaborate in one place rather than separately. We have flexibility over where and what we are able to build within the platform.

  ### 11. Excellent Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 18, 2023

**What do you like best about Sanity?**

I like that it is scalable and fairly easy to understand.

**What do you dislike about Sanity?**

The documentation could be more thurough.

**What problems is Sanity solving and how is that benefiting you?**

It's solving the fact that you don't need to manage client's content.

  ### 12. Sanity is the modern CMS everyone needs

**Rating:** 5.0/5.0 stars

**Reviewed by:** Brian M. | Technical Product Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 13, 2021

**What do you like best about Sanity?**

Flexible content model and easy configuration. Custom react components makes for endless possibilities and customization.

**What do you dislike about Sanity?**

Limited data filtering and no bulk editing capability.

**What problems is Sanity solving and how is that benefiting you?**

We use Sanity for all content management of our website and e-commerce store.

  ### 13. Wonderfull piece of technology

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ole Jacob B. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 06, 2023

**What do you like best about Sanity?**

Sanity enables me to create general solutions for complex things.

**What do you dislike about Sanity?**

There are some times i stumble upon problems with the documentation.

**What problems is Sanity solving and how is that benefiting you?**

Content storage in one place.

  ### 14. Mostly smooth, prone to annoying bugs

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.)

**Reviewed Date:** November 01, 2022

**What do you like best about Sanity?**

It is pretty easy to create objects and then be able to refer back to them later when posting documents. I also like the picture search so it's easy to find previous pics.

**What do you dislike about Sanity?**

There are often a lot of bugs with sanity - sometimes it just tells me the referenced object doesn't exist and I have to log out of the whole thing. A lot of times the body input will suddenly glitch and say I put invalid marks and again, I have to reload the whole thing.

**What problems is Sanity solving and how is that benefiting you?**

Sanity does help us to have a website that we can post content on fairly easily that looks good and well organized with a pretty simple process. The layout does give it a professional look too.

  ### 15. Love the customizability, but a HUGE learning curve

**Rating:** 4.0/5.0 stars

**Reviewed by:** Boots H. | Sr Manager of Web Development, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 08, 2022

**What do you like best about Sanity?**

I love how you can fully customize it to your needs.

**What do you dislike about Sanity?**

The learning curve for development is HUGE.  If you're not a hardcore JS developer (I'm not), it's nearly impossible to figure out. Also, the UI is pretty lacking compared to other CMSs I've used in the past.

**What problems is Sanity solving and how is that benefiting you?**

Using Sanity, we were able to take the front-end of our website off the Shopify platform, and build a much higher-performing website using Next.js.  Sanity gives us the customization we so desperately wanted with Shopify.

  ### 16. Best headless CMS for ease of use

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 19, 2023

**What do you like best about Sanity?**

Easy to set up, customizable and works well with my tech stack!

**What do you dislike about Sanity?**

Block editor could use an upgrade from a UI standpoint

**What problems is Sanity solving and how is that benefiting you?**

Running a blog

  ### 17. Sanity is great!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Thomas Y. | Fullstack developer, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 17, 2022

**What do you like best about Sanity?**

Creating and deploying a Sanity project is fast and easy. Documentation is great. Frequent updates. The Sanity team is very helpful. Creating new schemas, validation, conditional fields and customization is all a breeze.

**What do you dislike about Sanity?**

Enterprise pricing is making it a hard pill to swallow for most clients. Working with different languages can also be a bit tricky.

**What problems is Sanity solving and how is that benefiting you?**

Lightweight CMS that allows us as developers to work with frontend frameworks like Next.js. Fast and easy proof of concept.

  ### 18. Incredible CMS

**Rating:** 5.0/5.0 stars

**Reviewed by:** Brian N. | Special Education Paraprofessional, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 16, 2023

**What do you like best about Sanity?**

I love developing custom components and fields for applications

**What do you dislike about Sanity?**

There's nothing I don't like about Sanity's content studio.

**What problems is Sanity solving and how is that benefiting you?**

Sanity is solving the headless CMS for all of my NextJS applications

  ### 19. User and developer friendly tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tolga D. | Software Engineer/Developer, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 17, 2022

**What do you like best about Sanity?**

Sanity is user and developer-friendly tool. Easy to integrate, manage and maintain. Focus on providing pure content to display any environment, such as web, mobile or if you want to display your content on the TV

**What do you dislike about Sanity?**

Haven't seen any functionality that I couldn't like it.

**What problems is Sanity solving and how is that benefiting you?**

Sanity is content as a service system. It solved serving content in a different environment to display. Provides independent content from the displayed area, only focus on creating pure content

  ### 20. Probably the best headless CMS out there right now

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lucian D. | Software Engineer, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 03, 2022

**What do you like best about Sanity?**

The ease of integrating Sanity with your product, whether you need it for only a single feature or if you want it as the core of your product.

**What do you dislike about Sanity?**

As long as you don't forget that it's just a headless CMS, you shouldn't run into any issues with Sanity. Or at least I haven't found any as of yet.

**What problems is Sanity solving and how is that benefiting you?**

Any time I need the option for product users to manipulate data, Sanity is my go-to due to the ease of integrating it.

  ### 21. Sanity is flexible and easy to use but still very customizable.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 20, 2022

**What do you like best about Sanity?**

Easy setup and out-of-the-box hosting without configuration of database or anything. Also, synchronizing data between development and production is very nice.

**What do you dislike about Sanity?**

It would be beneficial if you could have secured documents (or, better also secret Fields) in a dataset to store secret information without exposing them publicly. Also, Backups are not easy to set up, the GitHub action plugin is full of bugs and does not work very well.

**What problems is Sanity solving and how is that benefiting you?**

The biggest benefit for me and our company is, to have a cms that I don't need to write complete from zero but still have the possibility to make it custom and look like we wrote it only for our needs.

  ### 22. Versatile content management that can be scaffolded rapidly

**Rating:** 4.0/5.0 stars

**Reviewed by:** Vinnie D. | Web Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 16, 2023

**What do you like best about Sanity?**

Models and fields can be prototyped in minutes. The content entry system can be customized to an incredible degree.

**What do you dislike about Sanity?**

The modal-upon-modal system is a bit clunky (and could really use "Save" buttons).

**What problems is Sanity solving and how is that benefiting you?**

We were using Wordpress but got tired of using a CMS that's not meant to be headless. Sanity gives us the flexibility we need and is also very quick to set up.

  ### 23. Sanity is my new favorite CMS

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ryan L. | UI Engineer, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 15, 2022

**What do you like best about Sanity?**

Its ease of use, simplicity, flexibility, and the general care and love that went into Sanity is what makes it such a great app. I want to use it with every project.

**What do you dislike about Sanity?**

The documentation site is a bit slow, but otherwise its well organized and the site is beautiful.

**What problems is Sanity solving and how is that benefiting you?**

I'm building an ecommerce website with Shopify and needed more structure for the content. Sanity provides that and so much more.

  ### 24. Sanity is a breath of fresh air

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.)

**Reviewed Date:** November 18, 2022

**What do you like best about Sanity?**

The new v3 studio is very customizable and easy to use. Highly beneficial that the studio is decoupled from the actual data storage. The ability to create custom components for fields or wrap default fields with additional functionality enables streamlined editing experiences.

**What do you dislike about Sanity?**

GROQ, while incredible and powerful, can be a big learning curve. We're often writing huge queries with relative uncertainty about performance — hard to know if the queries will scale after a dataset grows in size.

**What problems is Sanity solving and how is that benefiting you?**

Compared to WordPress, we find Sanity easier to configure (and more approachable by more engineers in our organization), easier to host and deploy, and less rigid (schemaless).

  ### 25. The best headless content management platform in the game!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rein U. | Styremedlem og med-grunnlegger, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 11, 2022

**What do you like best about Sanity?**

The best thing about sanity is its great developer experience, which makes it super easy for us to create unique customer experiences.

**What do you dislike about Sanity?**

Its reputation! We often face challenges convincing customers and stakeholders that Sanity is more than a CMS.

**What problems is Sanity solving and how is that benefiting you?**

Sanity makes it incredibly easy for us to build and iterate quickly on POCs. The speed and agility of the system save us tonnes of hours and separates us from the rest.

  ### 26. Blazingly fast, easy to use CMS

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ivar L. | Software Engineer, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 11, 2022

**What do you like best about Sanity?**

Blazingly fast CDN
Built-in storage
Plans & Pricing
Very helpful support
Easy to use CMS for ANY case
99.99% Uptime, no downtimes <3
A lot of integrations

**What do you dislike about Sanity?**

there may be difficulties with schema and authentication

**What problems is Sanity solving and how is that benefiting you?**

I don't need to scale my backend. With Sanity, I have a lot of features, and I don't need to waste my time anymore. Also, there's no downtimes or performance issues. Sanity saves my customers experience

  ### 27. Sanity is flexible, extendable, robust and at the same time pretty easy to get started with.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 03, 2022

**What do you like best about Sanity?**

The flexibility Sanity offers by writing schemas and combining it with custom components when needed. This flexibility is quite important when working with customers that doesn't always know what they want up front.

**What do you dislike about Sanity?**

It's not a dislike, but I do think that some additional documentation is needed, especially for groq syntax and perhaps more real word examples on how to use groq queries with complex schemas.

**What problems is Sanity solving and how is that benefiting you?**

Again, I think the flexibility you get by approaching the Studio config/setup, like developing an app rather than making do with a more pre-defined structure found in competing products. Also, I like the power you get by using groq, even if it's a bit confusing initially.

  ### 28. The ultimate tool for a developers toolkit

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michael 'Misha' L. | Frontend Engineer, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 02, 2022

**What do you like best about Sanity?**

For myself, the infinite flexibility of defining my data model and instantly deploying updates through my command line makes it incredibly easy to spin up new databases instantly. I don't have to worry about SQL migrations, or adding new Mongo models, or deploying an update to my monolith or server less function - or having to create new forms. It's all done for me.

**What do you dislike about Sanity?**

When I'm creating a new item in the studio, when I click the plus button - I have like 40 schemas. I would like to be able to search for the schema that I want the item to be created in. I made a small hack - I organized the schemas in the desk builder alphabetically, they were completely random before that.

**What problems is Sanity solving and how is that benefiting you?**

When prototyping a new feature, I want to be able to define the data - add some initial dummy data potentially, and then let users add in new data to fill their own use case. Sanity let's me do all of that without implementing any major front-end code.

  ### 29. Very out of the box

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 08, 2023

**What do you like best about Sanity?**

Great out of the box experience, you can implement minimal or full studio experience. Groq is basically graphql so no learning curve there.

**What do you dislike about Sanity?**

No visual representation or access to content lake. No easy way to integrate with other systems like Notion
New cms functionality is only for enterprise accounts

**What problems is Sanity solving and how is that benefiting you?**

Easy to blog and start creating content

  ### 30. Creating Restaurant Menus with Sanity

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nik R. | Business Development Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 10, 2022

**What do you like best about Sanity?**

The best part of choosing Sanity as our CRM has been the super in-depth support from the dedicated Slack and the forum. So many members are eager to help each other solve complex problems there.

**What do you dislike about Sanity?**

There is a learning curve with GROQ, like any new language. Maybe the startup-docs could be a little better. I'd love to see more in-depth tutorials like the one where SuperRooster migrated from WP to Sanity.

**What problems is Sanity solving and how is that benefiting you?**

The whole studio and backend are intuitive and easy to work with. This makes managing content and creating custom layouts more efficient than the alternatives. Its also sleek, which is probably good for dev headspace!

  ### 31. sanity became my first go when it comes to create a static site for a client.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ahmed J. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 03, 2023

**What do you like best about Sanity?**

Simplicity when creating schemas, the content leak is awesome.

**What do you dislike about Sanity?**

not clear docs when it comes to migrate from other providers such as firebase

**What problems is Sanity solving and how is that benefiting you?**

CMS, with sanity studio it became much easier to manage content

  ### 32. Straightforward simple

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kirsty C. | Senior Communications Adviser, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 04, 2022

**What do you like best about Sanity?**

As a content manager Sanity is excellent because I only have exactly the functionality I want, no more, no less.

**What do you dislike about Sanity?**

I feel small shock each time it disconnects and I get the "it crashed" message...

I would like bigger windows to view more details of the content in drop-down menus.

**What problems is Sanity solving and how is that benefiting you?**

When we don't have capacity to do everything in-house, multiple external partners do work for us directly in Sanity.

  ### 33. The most modern and versatile CMS on the market

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kristian H. | CTO, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 24, 2022

**What do you like best about Sanity?**

When we decided to go with Sanity we believed it will come with lots of out of the box features, drag and drop content model building etc etc, but it didn't we started with a blank UI. When got used to it, and understood how to build with Sanity, we now appreciate the flexibility we have to make content models exactly the way we want.

**What do you dislike about Sanity?**

If you are new to the space like us, it is almost impossible to forecast how long it will take to build a new content model with Sanity, especially when the content model is new, compared to other content models already built.

**Recommendations to others considering Sanity:**

Sanity can only be set up with developers, and you should use someone who has built with Sanity before, otherwise, you should consider this as an investment in your team. It will take time.

**What problems is Sanity solving and how is that benefiting you?**

We are giving our content editors full control of putting together new web pages, based on our design guidelines, without involving tech. It will be easy to design new web pages and add them to Sanity to be edited.

  ### 34. The most flexible CMS

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 10, 2022

**What do you like best about Sanity?**

It's great that you can start from a blank canvas or re-use a previous studio to tailor your needs on a project-by-project basis to create a bespoke experience.

**What do you dislike about Sanity?**

When creating your desk structure, it is hard to understand the documentation as to what each setting does, especially with how nested your panels become and the need to use 'intent'. Perhaps providing more graphics to show examples would make this easier to work with.

**What problems is Sanity solving and how is that benefiting you?**

Coming from WordPress and working with React, it's excellent not to need a server to maintain and to be able to build any features you need into the studio itself.

  ### 35. Why you should try Sanity.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Moses G. | Full Stack Developer, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 22, 2022

**What do you like best about Sanity?**

How easy it is to set up the schemas and query the endpoint for the fronted. Also, how easily understandable it is. I'm a newbie but this isn't a disadvantage. In comparison to others, I found this tool to be easy, intuitive, descriptive and fast to set up and work with.

**What do you dislike about Sanity?**

As of now, I wouldn't say I dislike anything about it since I just started working with Sanity end of April this year. I have a disappointment though, the layout feature of designing schemas should have a way of specifying whether it's a drop down, checkbox, radio (present) so that we as developers can have much more flexibility. Also, just as we can simply define how images are as a blueprint, I think the same should be extended to videos.

**What problems is Sanity solving and how is that benefiting you?**

I'm actually working on a cool project. Can't disclose it here due to potentially fatal consequences but Sanity has helped me build an entire backend just by the use of simple schemas, kudos Sanity team... @kapehe and the rest. You guys are  amazing.

  ### 36. Stunned by how easy it is to create a backend

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 14, 2022

**What do you like best about Sanity?**

The ease of use, especially the implementation process, was breathtakingly simple. Now, I can create a website that people can change, manipulate, and update without knowing how to write a single line of code.

**What do you dislike about Sanity?**

Writing queries to the sanity database is a little tedious. Luckily I was using Github Copilot which helped me immensely in writing the queries.  It feels like SQL but it's not. A bit of a weird language.

**What problems is Sanity solving and how is that benefiting you?**

Setting up and hosting a backend for a website, so people without coding experience can change the content is not just breathtaking to me, but my customers love it.

  ### 37. Sanity.io, removes the insanity that other CMS' leave you in.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Steve P. | Digital Development Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** May 20, 2022

**What do you like best about Sanity?**

Sanity is very developer-friendly without sacrificing what general CMS users need. The ability to create completely custom schemas, workflows and much more is amazing. You are never made to work in a very specific way, so it means that it's extremely flexible to meet your custom needs.

**What do you dislike about Sanity?**

The only thing missing is a better built-in media / document manager. Sanity is so flexible you can write your own plugins or custom build things, but I think a default media manager is a must and would set the bar higher than they already have.

**Recommendations to others considering Sanity:**

My recommendation is to stop wasting time with other overpriced CMS solutions and give Sanity a try today. Your developers and end-users will love you for it.

**What problems is Sanity solving and how is that benefiting you?**

The problem we are solving is to create a much easier to use website / landing page builder. Our content managers don't want to have to reach for the manual every time they use it. Most other CMS' either require that or they just don't meet the needs you have for something a bit out of the box. Sanity meets those needs.

  ### 38. Easy to use CMS

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jacob C. | Web Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 20, 2022

**What do you like best about Sanity?**

Sanity provides you with a very good service to create your robust JAMSTACK websites/web apps / WebShop/ Blog or anything you can think of. The main advantage I saw is the learning curve is not much for it is still JavaScript and it is also very easy to integrate with my favorite JavaScript Library and Framework, React and NextJS. Ever since I started using Sanity, it has become my go-to for every website or blog that work on.

**What do you dislike about Sanity?**

Some of the documentation for the plugins are a bit challenging, and the solutions provided are resulting in errors, which I think its because of the updates on sanity, but the documentation and blog posts are not updated to meet the new updates in the sanity Studio.

**Recommendations to others considering Sanity:**

Just try Sanity you might find your dream headless CMS

**What problems is Sanity solving and how is that benefiting you?**

Blog website. most of the time I needed full control of how my website looked without any limitations to have full control of how I read content on my website. 

Sanity gives me freedom to create my layouts without limitation.

  ### 39. Great CMS with flexibility in mind

**Rating:** 4.5/5.0 stars

**Reviewed by:** Evan S. | Fullstack Developer, Enterprise (> 1000 emp.)

**Reviewed Date:** November 16, 2022

**What do you like best about Sanity?**

* Fetch content fast from Sanity API through CDN.
* Flexible content portal. Can expand outside what it offers with React components.
* Fast and helpful support from the Sanity team.

**What do you dislike about Sanity?**

* Bugs might take time to fix when brought up to the Sanity team.

**What problems is Sanity solving and how is that benefiting you?**

It mostly great for fetching content fast from different regions and having a flexible content portal.

  ### 40. Structured content where the schema lives with the rest of my code.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Bryan H. | Freelancer, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 20, 2022

**What do you like best about Sanity?**

I'm a big fan of developing the schema alongside the rest of my code. Being able to compose my schema alongside my ReactJS in the code editor is a massive advantage. Referencing other schemas and developing complex content models with ease is another bonus.

**What do you dislike about Sanity?**

Documentation is sometimes behind the pace of product releases. In my experience Typescript is not really showcased or documented. Dependency management can be a little too opinionated? Where is Sanity heading with the support of pnpm?

**Recommendations to others considering Sanity:**

Sanity is a great product that better solves the needs of traditional CMSs. Basic implementations can be navigated in an afternoon and the flexibility of the product can be extended to complex applications. As the product evolves and community support increases Sanity will continue to be my choice for future content creation and storage.

**What problems is Sanity solving and how is that benefiting you?**

Removing the headache of managing server/database/devops cycle; allowing me to focus on my core competencies - React UI development. Having the hassle of image optimisation and transforms solved in the same product as my content source is really valuable. Building user-friendly interfaces for clients to manage their websites (posting, page creation, site settings and SSG triggers) while offering highly configurable developer options (portable text, blocks, arrays of schemas, custom React components etc).

  ### 41. 'It just works' headless CMS

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michael P. | Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 19, 2022

**What do you like best about Sanity?**

The thing I like the most about Sanity is that in most cases, things 'just work'. Not having a whole lot of experience with headless builds, Sanity makes it easy to jump right in – everything feels logical and comprehensible once you wrap your head around a few foundational things.

**What do you dislike about Sanity?**

I would like to see more native ways to layout the fields in the CMS – I use the Sanity Tabs plugin but this changes the data structure which can be annoying if you're trying to retrofit.

**Recommendations to others considering Sanity:**

First off learn to understand what a 'document' means in Sanity, as opposed to an 'object' data type

**What problems is Sanity solving and how is that benefiting you?**

Building fast headless static websites with previews available is great. Not requiring a middle-layer of serving data into an appropriate format has saved me time (e.g. when working with PHP backends, ensuring the data from the backend is served up appropriately for my frontend requires additional steps). This helps with productivity.

  ### 42. Best Headless CMS! The structured content is the future

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vincent D. | Full Stack Developer, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 19, 2022

**What do you like best about Sanity?**

I tried different headless cms but so far sanity ticked the boxes in flexibility and customization. I feel like when we use other cms, we tend to follow the rules set by that service instead of us setting the rules. With sanity, I can now create any content structure catering to different channels and media we support. On top of that, the pricing model of sanity is too good from other competitors, I tried datocms but everything gets expensive very quickly, especially on smaller projects.

**What do you dislike about Sanity?**

I think the learning curve of GROQ, this might intimidate non-developer to use the platform. To be honest, it's a good thing because they can focus on catering to the needs of developers and let developers create things for their clients. Its a win-win for everybody

**What problems is Sanity solving and how is that benefiting you?**

Since we are moving away from traditional CMS's like WordPress and Umbraco. Sanity gave us the service to host our content and have the capability to use any frontend library that we need.

  ### 43. Adoption of the Sanity platform has allowed us to think about our content in new and exciting ways.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Brent P. | Director, Marketing Engineering, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 19, 2022

**What do you like best about Sanity?**

While there are many things that we like about Sanity, one of my favorite things about the platform is the speed at which it allows our Engineering team to operate. Gone are the days of cumbersome CMS implementations and poor data structures for our content.

**What do you dislike about Sanity?**

There isn't much of anything that I can say that I "dislike" about Sanity. The most I could point to in that regard would be that there are some UI elements within the desk that I would love to see. That being said, the team has always been receptive to our feedback, and I look forward to future updates that may include some of these desired features.

**Recommendations to others considering Sanity:**

If you have ever used any of the more traditional CMS platforms and been frustrated as I have, I highly recommend giving Sanity a try. Whether you are an engineer or a manager of content, Sanity can make your life better in a number of ways.

**What problems is Sanity solving and how is that benefiting you?**

Sanity has brought several benefits to our team and organization. However, the main problem that we have been able to solve using Sanity is the normalization of marketing content. As our use of Sanity has grown, so has our ability to scale the use of "globalized content" within our marketing ecosystem.

  ### 44. Working with WordPress for 10 years, migrated to Sanity and have never looked back.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Devin E. | CTO, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 19, 2022

**What do you like best about Sanity?**

We love the control Sanity provides to make a custom integration with other JAMstack software. We have built custom integrations with Mailchimp, Vimeo, and NextJS. It makes for a tailored experience for our Clients, who almost all have transitioned away Wordpress. Not to mention we love groq.

**What do you dislike about Sanity?**

As the complexity grows of your studio app the rendering performance can get a bit laggy. I would love to see a way to tie into the Webpack config for Sanity or see that migrate to more modern bundling tools like swc or esbuild.

**Recommendations to others considering Sanity:**

Sanity focuses on a great developer experience which allows you to build an amazing Client experience if you put the time into the details.

**What problems is Sanity solving and how is that benefiting you?**

A custom way for our clients to manage their content than isn't polluted with a bunch of features that are not relevant to their tasks, that can also tie into multiple services easily. Sanity as allowed us to power both Marketing Websites and Apps from the same place. It's simplifies a ton of teaching required to hand off a project to a client.

  ### 45. Flexible data driven CMS

**Rating:** 4.5/5.0 stars

**Reviewed by:** Alan W. | Chief Technology Officer, Internet, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 19, 2022

**What do you like best about Sanity?**

Documentation is good with starter projects to get an idea of how Sanity can be used.

Found getting started is relatively easy, there is a learning curve but it's easy to start small and add more flexibility later.

The query language allows getting just the data needed rather than pulling huge amounts of unnecessary info every time.

**What do you dislike about Sanity?**

I'd have liked some absolute beginner material - I ended up watching some videos from learnwithjason to get a handle on everything before starting.

Some difficulties working with relationships between datasets but I think this was me getting to grips with everything.

**Recommendations to others considering Sanity:**

Try it, free plan has generous allowance to see if it works for you.

**What problems is Sanity solving and how is that benefiting you?**

For me, Sanity solves the problem of having an easy to use cms for a statically built site.

Not every person is comfortable editing and making pull requests etc so this allowed me to offer a nice admin interface.

  ### 46. Great Platform!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 24, 2023

**What do you like best about Sanity?**

It's simple to use with NextJS hosted on Vercel.

**What do you dislike about Sanity?**

PortableText took a while to figure out. I wish the docs had more information and examples.

**What problems is Sanity solving and how is that benefiting you?**

It provides a content authoring environment for my blog content

  ### 47. Sanity makes it easy to manage the data for web projects.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Steve H. | Associate Director of Technology, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 19, 2022

**What do you like best about Sanity?**

Out of the box, Sanity was powerful enough to manage the content for our marketing website. I thought it was super easy to go from reading the docs to building out our data structures for the project. The docs are clear with plenty of examples and there is enough of a community online to help you out when you run into roadblocks.

**What do you dislike about Sanity?**

I wasn't super fond of the GROQ query system. When I had to craft some custom data for the front end it wasn't super approachable. The docs helped and we were able to get there but it took a little more time than I would have liked.

**What problems is Sanity solving and how is that benefiting you?**

We needed a CMS to power our company website that would enable editors to author articles. We also wanted it to be developer-friendly and separate from the front end. Sanity solved both of those issues at a reasonable price.

  ### 48. It makes my life easy to create an API

**Rating:** 4.5/5.0 stars

**Reviewed by:** Balamurugan M. | UX UI Designer / Product Designer, Enterprise (> 1000 emp.)

**Reviewed Date:** November 15, 2022

**What do you like best about Sanity?**

The simplicity of creating the API. And don't have to worry about migrating data when I change my frontend later.

**What do you dislike about Sanity?**

Connecting one data to another and Relationship building needs to be simple. At-least for me as a beginner.

**What problems is Sanity solving and how is that benefiting you?**

I no longer worry about data base maintenance and architecture. I lost many data in the past due to the complexity.

  ### 49. Flexible and Intuitive

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 17, 2022

**What do you like best about Sanity?**

Converting an object relation diagram into schemas and associations is intuitive and straightforward. Another nice feature of Sanity is the ability to use GROQ for multiple tasks: roles and permissions, data import and querying.

**What do you dislike about Sanity?**

Localization takes a bit of time to get configured with plugin(s) but is easy to work with afterward. The Vision Plugin for Sanity has been incredibly helpful for debugging and testing during the localization process.

**What problems is Sanity solving and how is that benefiting you?**

Sanity is helping us streamline our content creation flows across multiple, Headless Shopify Stores and truly allowing content authors to preview their content before publishing.

  ### 50. Using Sanity successfully in serverless production

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 12, 2022

**What do you like best about Sanity?**

GROQ, APIs, UI, structure, documentation, headless.

**What do you dislike about Sanity?**

We had to spend a lot of time upgrading/migrating our advanced custom implementation on Sanity v2 into Sanity v3.

**What problems is Sanity solving and how is that benefiting you?**

Our content storing and modeling separated from UI. Great experience for our content team to create and publish content without any dev involvement.


## Sanity Discussions
  - [Would it be possible to add to ability to create &quot;Singles&quot; and &quot;Global variables&quot;?](https://www.g2.com/discussions/would-it-be-possible-to-add-to-ability-to-create-singles-and-global-variables) - 1 comment, 1 upvote
  - [What’s the best to create localized content using sanity and gatsby?](https://www.g2.com/discussions/what-s-the-best-to-create-localized-content-using-sanity-and-gatsby) - 1 comment, 1 upvote
  - [Can I expect some changes to the HTTP api to be inegrated to the Sanity JS sdk?](https://www.g2.com/discussions/can-i-expect-some-changes-to-the-http-api-to-be-inegrated-to-the-sanity-js-sdk) - 1 comment, 1 upvote
  - [What is sanity IO used for?](https://www.g2.com/discussions/what-is-sanity-io-used-for) - 4 comments
  - [What is sanity software?](https://www.g2.com/discussions/what-is-sanity-software) - 3 comments

- [View Sanity pricing details and edition comparison](https://www.g2.com/products/sanity/reviews?page=9&section=pricing&secure%5Bexpires_at%5D=2026-08-04+13%3A43%3A31+-0500&secure%5Bsession_id%5D=e41d493d-6df6-4522-ac2d-38e7dda92c6a&secure%5Btoken%5D=fac94a8ba995d8e7fe60c209c4b9387183ebce47bbad683848f3b1e7519e7a32&format=llm_user)
## Sanity Integrations
  - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews)
  - [Algolia](https://www.g2.com/products/algolia/reviews)
  - [Bynder](https://www.g2.com/products/bynder/reviews)
  - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews)
  - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews)
  - [Easyling](https://www.g2.com/products/easyling/reviews)
  - [Laravel](https://www.g2.com/products/laravel/reviews)
  - [Next.js](https://www.g2.com/products/next-js/reviews)
  - [Semantic UI React](https://www.g2.com/products/semantic-ui-react/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Tealium](https://www.g2.com/products/tealium-2026-07-21/reviews)
  - [Vercel](https://www.g2.com/products/vercel/reviews)

## Sanity Features
**Content**
- Content Authoring
- Rich Text Editor
- Versioning
- Plug-ins/Widgets/Apps
- Approval Process
- Content Scheduling
- Asset Management
- Internal Search
- Content Repository

**Analytics**
- Web Analytics
- Campaign Tracking
- Audience Insights
- Reports & Dashboards
- Personalization
- Marketing Automation

**Functionality**
- Developer Tools
- Automation
- Website Staging

**Publishing**
- Automated Publishing
- Multi-language
- AR/VR Capability

**Agentic AI - Enterprise Content Management (ECM)**
- Autonomous Task Execution
- Natural Language Interaction
- Decision Making

**Design**
- Breadth of Pre-Built Templates
- Mobile
- Branding/Themes
- Customization

**Content Management**
- Customizable Templated Workflows
- Asset Management
- Portals and Sites

**Management**
- Web Content Dedication
- Website Hosting
- Role-Based Permissions

**Development**
- Image Management
- Reuseable Content
- Unlimited Environments
- Form Builder

**Platform**
- User Community
- SEO
- Flexible Navigation Structures
- User, Role, and Access Management
- Enterprise Scalability
- Internationalization
- Dashboards and Reports
- API / Integrations

**Design & Development**
- Self-Service Capabilities

**Support**
- CMS Variety
- Multi-CMS Support
- Compliance

**Analytics**
- Personalization
- Content Performance

**Agentic AI - Web Content Management**
- Cross-system Integration
- Natural Language Interaction

**Agentic AI - Headless CMS**
- Cross-system Integration

**Agentic AI - Digital Experience Platforms**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**File Management**
- File Type Support
- Metadata
- OCR Scanning
- Versioning
- Collaboration
- Document Assembly
- Form Creation
- Portals and Sites
- Disposition
- Search
- Web Interface
- Mobile Apps

**Workflow**
- Process Automation
- Conditions
- Activities
- Records Management
- Case Management

**Platform**
- Internationalization
- Performance and Reliability
- Reporting and Auditing
- System of Record Integration
- APIs

## Top Sanity Alternatives
  - [Storyblok](https://www.g2.com/products/storyblok/reviews) - 4.5/5.0 (582 reviews)
  - [Contentstack](https://www.g2.com/products/contentstack/reviews) - 4.3/5.0 (335 reviews)
  - [Umbraco](https://www.g2.com/products/umbraco/reviews) - 4.5/5.0 (969 reviews)

