# Crossfire Reviews
**Vendor:** Sandfield  
**Category:** [Electronic Data Interchange (EDI) Software](https://www.g2.com/categories/electronic-data-interchange-edi)  
**Average Rating:** 4.6/5.0  
**Total Reviews:** 6
## About Crossfire
Crossfire is a managed EDI and API integration solution designed to facilitate the automated electronic exchange of supply chain documents and data between various business systems. This cloud-native platform acts as a central hub for mid-market and enterprise organizations, enabling them to receive, translate, and send business messages efficiently without the need for extensive in-house EDI infrastructure. By streamlining the integration process, Crossfire helps businesses enhance their operational efficiency and improve communication across their supply chains. Targeting retailers, suppliers, manufacturers, and logistics providers primarily in the Australian, New Zealand, UK, and US markets, Crossfire operates through a hybrid model. This model combines a high-performance integration engine with a dedicated service team that manages the technical lifecycle of each connection. While the service is often fully managed, Crossfire also offers an optional self-service path, allowing users to leverage built-in no-code mapping tools to manage and deploy new integrations independently. This flexibility empowers non-developers to configure business logic and data translations without the need for custom coding, making the platform accessible to a wider range of users. Key features of Crossfire include its &quot;any-to-any&quot; data mapping capabilities, which support major standards such as EDIFACT, ANSI X12, XML, and JSON. The platform also accommodates various transmission protocols, including AS2, SFTP, and HTTPS APIs, ensuring seamless connectivity across both legacy and modern environments. With pre-existing connections to a global network of over 1,000 partners, including prominent retailers like Foodstuffs, Woolworths, and Walmart, businesses can experience expedited onboarding as they expand their trading networks. The hybrid managed service aspect of Crossfire provides users with comprehensive support, including end-to-end setup and partner testing. For those who prefer to manage their own mappings, the platform offers visual mapping interfaces that enable non-technical staff to configure data flows and business rules effectively. Additionally, Crossfire ensures proactive 24/7 monitoring of data flows on an AWS-hosted infrastructure, targeting a 99.99% uptime. This oversight allows for rapid identification and resolution of transaction errors, further enhancing reliability. Crossfire&#39;s predictable pricing model is another significant advantage, employing a per-connection commercial structure that eliminates per-message or per-kilobyte fees. This approach provides businesses with budget stability, regardless of transaction volume, making it a practical choice for organizations looking to optimize their EDI and API integration processes. Overall, Crossfire stands out in its category by offering a comprehensive, flexible, and user-friendly solution that meets the diverse needs of modern supply chain management.



## Crossfire Pros & Cons
**What users like:**

- Users commend the **outstanding customer support** of Crossfire, noting helpful staff and easy problem resolution. (2 reviews)
- Users find Crossfire&#39;s platform to have **excellent ease of use** and appreciate the responsive customer service. (2 reviews)
- Users value the **easy integrations** in Crossfire, enhancing their overall experience with effective problem-solving support. (1 reviews)
- Users commend the **seamless integration** of Crossfire, praising its ease of problem resolution and excellent customer support. (1 reviews)
- Users value the **real-time access** of Crossfire, praising its user-friendly portal and responsive support team. (1 reviews)
- Response Time (1 reviews)

**What users dislike:**

- Users feel that Crossfire is **expensive** compared to cheaper alternatives that provide similar results. (1 reviews)

## Crossfire Reviews
  ### 1. Efficient EDI Solution with Room for UI Improvement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Damien T. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 10, 2026

**What do you like best about Crossfire?**

I really value having access to customer support and the Crossfire EDI portal. It's not just useful for creating SSCC shipping labels but also for mapping new orders to customer entries in our inventory management system.

**What do you dislike about Crossfire?**

The user interface for the SSCC shipping label configuration could be improved. The UI is lacking contrast, as the details for each carton are displayed on a similar color to the background, making it difficult to see each section clearly. Also, some of the fields are not uniformly aligned, causing their position to change depending on the length of the text beside them. It would be better to lock them into columns that can be dragged and hide text where required.

**What problems is Crossfire solving and how is that benefiting you?**

Crossfire lets me receive EDI orders and send documents since my inventory system lacks EDI support. It prevents the need for a platform change and helps in creating SSCC shipping labels and mapping orders to customer entries, supported by its EDI portal.

  ### 2. Easy Setup, Robust Integrations, Needs Improvement in Support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Todd C. | General Manager - New Products, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 17, 2026

**What do you like best about Crossfire?**

I use Crossfire for integrations with customers and carriers, and I really value the variety of integration types it supports and the standardization to our endpoints. Its expertise and technical knowledge on integration standards, especially in transport, is something I like a lot. Crossfire typically offers a good mix of capability to enhance and enrich files and data we receive. It allows us to integrate where it would either require significant development in-house or would be rejected, giving us the opportunity to work with more customers and grow quicker. The initial setup of Crossfire was very easy and quick.

**What do you dislike about Crossfire?**

Three areas come to mind; 1. lead time is terrible often 6+ weeks, 2. Up time and disruptions, observationally they seem a little too common and notification is not fantastic, 3. support could use some work as they don't respond particularly well.

**What problems is Crossfire solving and how is that benefiting you?**

I use Crossfire for integrating with customers and carriers, supporting various integration types, and standardizing endpoints. It allows us to integrate without significant in-house development, enhancing data files and helping us grow faster.

  ### 3. Crossfire Streamlines Orders with Speed and Accuracy

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tracey O. | Administration Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 17, 2026

**What do you like best about Crossfire?**

Crossfire is great as it pushes orders through rather than having to type every order and it is very accurate.

**What do you dislike about Crossfire?**

There hasn't been anything thus far that we dislike.

**What problems is Crossfire solving and how is that benefiting you?**

Alot faster turnaround on orders and accuracy of orders as we do not have to manually enter them.  Which is saving any credits or incorrect items being sent to the customer.

  ### 4. Super Responsive, Knowledgeable Support from Patty

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 06, 2026

**What do you like best about Crossfire?**

Patty is super responsive, knowledgeable and easy to work with

**What do you dislike about Crossfire?**

I dont work closely across the platform to note something - all of my workings are via Patty.

**What problems is Crossfire solving and how is that benefiting you?**

New Customer Implementations, to ensure their experience is best with us

  ### 5. FABULOUS INTEGRATION - FABULOUS PEOPLE - FABULOUS BACKUP

**Rating:** 5.0/5.0 stars

**Reviewed by:** Linda L. | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 24, 2024

**What do you like best about Crossfire?**

Seemless integration, easy to fix problems, outstanding customer services and help.

**What do you dislike about Crossfire?**

The price (no) absolutely nothing, its great.

**What problems is Crossfire solving and how is that benefiting you?**

Mis-keying orders into our system manually - these just flow through so there is no errors in keying in our orders.  We are just asking them to have this information flow through to cross docs for Foodstuffs South Island.  Saves a lot of time both in entering orders and not having to fix errors which is very time consuming once they have gone out.

  ### 6. Always helpful, super easy

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 24, 2024

**What do you like best about Crossfire?**

Their portal is so easy to use and their staff are really responsive and helpful.

**What do you dislike about Crossfire?**

There are cheper alternatives for the same result.

**What problems is Crossfire solving and how is that benefiting you?**

We are required to use an EDI system for order management for some of our customers. Crossfire makes this a simple process.



- [View Crossfire pricing details and edition comparison](https://www.g2.com/products/sandfield-crossfire/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+01%3A49%3A27+-0500&secure%5Bsession_id%5D=f35debc5-dc64-4e7e-9fc8-4a29d8582ff2&secure%5Btoken%5D=81d918cd05852a00598a4afc7cade4fd4e889aa8b5e55f786ffc7391ded00e6d&format=llm_user)
## Crossfire Integrations
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## Crossfire Features
**Data**
- Information Tracking
- Data Duplication
- Security
- Scheduling

**Functionality**
- Data Exchange
- Data Mapping

**Development **
- Real-Time Integration
- API Designer
- Pre-Built Connectors
- Custom Connectors
- Reusable connectors
- Multi - tenant architecture

**Logistics**
- Scaling
- Automation
- Communication
- Copy
- Integration 

**Management**
- Workflow Management
- Exception Handling
- Real Time Reporting

**Management **
- Monitoring & Notification
- Routing And Orchestration
- Data Mapping
- Data Transformation
- API Management

**Integrations**
- Third Party Integration

**Security**
- Data Encryption
- Security Standards
- Communication Protocol

**Security**
- Communication Protocols
- EDI Standards

**Integration Options**
- Data Virtualization
- Managed File Transfers
- Big Data Processing
- EDI

**Support**
- EDI Testing

**Deployment **
- Hybrid
- Cloud to Cloud

## Top Crossfire Alternatives
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