Crossfire is a managed EDI and API integration solution designed to facilitate the automated electronic exchange of supply chain documents and data between various business systems. This cloud-native platform acts as a central hub for mid-market and enterprise organizations, enabling them to receive, translate, and send business messages efficiently without the need for extensive in-house EDI infrastructure. By streamlining the integration process, Crossfire helps businesses enhance their operational efficiency and improve communication across their supply chains. Targeting retailers, suppliers, manufacturers, and logistics providers primarily in the Australian, New Zealand, UK, and US markets, Crossfire operates through a hybrid model. This model combines a high-performance integration engine with a dedicated service team that manages the technical lifecycle of each connection. While the service is often fully managed, Crossfire also offers an optional self-service path, allowing users to leverage built-in no-code mapping tools to manage and deploy new integrations independently. This flexibility empowers non-developers to configure business logic and data translations without the need for custom coding, making the platform accessible to a wider range of users. Key features of Crossfire include its "any-to-any" data mapping capabilities, which support major standards such as EDIFACT, ANSI X12, XML, and JSON. The platform also accommodates various transmission protocols, including AS2, SFTP, and HTTPS APIs, ensuring seamless connectivity across both legacy and modern environments. With pre-existing connections to a global network of over 1,000 partners, including prominent retailers like Foodstuffs, Woolworths, and Walmart, businesses can experience expedited onboarding as they expand their trading networks. The hybrid managed service aspect of Crossfire provides users with comprehensive support, including end-to-end setup and partner testing. For those who prefer to manage their own mappings, the platform offers visual mapping interfaces that enable non-technical staff to configure data flows and business rules effectively. Additionally, Crossfire ensures proactive 24/7 monitoring of data flows on an AWS-hosted infrastructure, targeting a 99.99% uptime. This oversight allows for rapid identification and resolution of transaction errors, further enhancing reliability. Crossfire's predictable pricing model is another significant advantage, employing a per-connection commercial structure that eliminates per-message or per-kilobyte fees. This approach provides businesses with budget stability, regardless of transaction volume, making it a practical choice for organizations looking to optimize their EDI and API integration processes. Overall, Crossfire stands out in its category by offering a comprehensive, flexible, and user-friendly solution that meets the diverse needs of modern supply chain management.