Rooted Elm specializes in crafting and maintaining high-quality email marketing programs tailored to each client's unique needs and goals. With a focus on delivering measurable results, they empower marketers to make informed decisions that enhance subscriber engagement and satisfaction. As a Salesforce Marketing Cloud partner since 2008, Rooted Elm brings extensive expertise to the table. Key Features and Functionality: - Salesforce Marketing Cloud Services: Comprehensive implementation, integration with Sales Cloud, Journey Builder, Automation Studio, AMPScript, and custom profile center development. - Responsive Email Design & Development: Creation of subscriber-focused, branded, and responsive email templates with advanced coding and extensive testing using the Litmus Email Creative Platform. - Email Marketing Strategy & Execution: Selection and setup of email service providers, integration with third-party data sources, audience segmentation, list management, and process mapping for audience journeys. - Content Creation & Curation: Development of consistent brand messaging across emails, subject lines, calls-to-action, online surveys, blog posts, and website content. - Email Reporting & Analysis: Advanced analytics using the Litmus Email Creative Platform, research into subscriber behavior, trend identification, and creation of visually revealing dashboards with Klipfolio software. - Training and Support: Individualized training sessions, both online and in-person, coaching sessions, and a monthly newsletter to keep clients informed and empowered. Primary Value and Solutions Provided: Rooted Elm enables marketers to reclaim up to 33% of their time, allowing for increased productivity. Their services ensure that email campaigns are on-brand, visually appealing, and render correctly across devices. By providing in-depth metrics and insights, they help clients make smarter decisions, leading to happier and more engaged subscribers. Ultimately, Rooted Elm's commitment to integrity and excellence in email marketing translates to ecstatic management teams and successful marketing outcomes.