Rival ROI is described as a GEO agency that aims to improve businesses' ranking in Google AI Overviews and traditional search results by creating engaging blog content. This content incorporates several key features to achieve its goal: High Word Count: Detailed, in-depth articles tend to rank higher in search engines and provide comprehensive information to users. Longer content also creates more opportunities to naturally incorporate keywords and related phrases, potentially ranking for various long-tail keyword variants. Infographics in Brand Colors: Infographics are a powerful tool to increase visibility, user engagement, and backlinks. They effectively present complex information in a visually appealing and easy-to-understand format. Branding these infographics with company colors helps build brand awareness. YouTube Videos: Videos are increasingly important for SEO, boosting engagement, dwell time, and potentially backlink acquisition. Embedding videos from YouTube can increase website traffic and improve SEO performance, especially if optimized with relevant keywords, transcripts, and metadata. Internal Sitelinks: Internal links help users navigate the website, distribute link equity, and assist search engines in understanding the site's structure. Additionally, Rival ROI provides a custom portal to track keywords and content performance. Custom portals offer several benefits, including streamlined operations, easier access to information for clients and employees, and the ability to track real-time data and analyze performance, ultimately contributing to a competitive advantage.