RD Station Marketing Reviews & Product Details

RD Station is a business unit of TOTVS, the largest technology company in Brazil. Within this national giant, RD Station delivers digital solutions for Marketing, Sales, and Customer Service. For decades, our ecosystem has inspired people and companies to grow, achieve their goals, and realize their ideas, with market-leading tools, extensive knowledge sharing, and partners full of insights so that each achievement reaches maximum productivity and efficiency. We are made up of people who live and breathe marketing and sales in Brazil every day, and helping you grow is what we love to do most. We do this through our multichannel solutions for Marketing Automation, Sales, Conversational Marketing, and E-commerce. All of this is further supported by a robust Partner Program with over 2,000 marketing and sales agencies and consultancies.

Seller

RD Station

Discussions

RD Station Marketing Community

Languages Supported

English, Portuguese, Spanish

Solution Type

All-in-One

Overview by

Livia Lima (Customer Marketing Coordinator at Resultados Digitais)

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

11 months

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Top-Rated Alternatives

HubSpot Marketing Hub

4.4/5(15,998)

View All Alternatives

User Insights

Average based on 371 real user reviews.

Implementation Time

3 months

Perceived Cost

$$$$$

RD Station Marketing Integrations

(1)

Integration information sourced from real user reviews.

G2 reviews are authentic and verified.

Here's how.

Rafael P.

Analista de Marketing e Assessor de Imprensa Sênior

Small-Business (50 or fewer emp.)

3/17/2023

"A good option for newbies on Inbound Marketing"

4/5

What do you like best about RD Station Marketing?

Easy and ready to use, on the fly. Some good templates for the beginner marketing team. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

Very limited for customization, lack of social media good tools. and expensive ticket for larger contact list. Review collected by and hosted on G2.com.

Rodrigo B.

LATAM Marketing Coordinator

Mid-Market (51-1000 emp.)

10/25/2022

"Former user of RD Station"

4/5

What do you like best about RD Station Marketing?

I always liked their support team helped me promptly whenever I raised a ticket. Also, I liked that there was a knowledge center for reference Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

I could never check email campaign status using an automated flow, for example, open rate, bounce rate, etc. Though it simplified the sending of emails, it complicated my reports. Review collected by and hosted on G2.com.

Jeniffer N.

Assistente de marketing

Enterprise (> 1000 emp.)

8/24/2022

"RD STATION FOR LIFE"

5/5

What do you like best about RD Station Marketing?

RD makes the process of sending email marketing and creating landing pages much easier. The platform is intuitive and easy to handle. I haven't used other competitors to say. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

I have a bit of difficulty with the amount of information that is exposed in the lead lists. I believe that grouping them by type could make it a bit easier. Review collected by and hosted on G2.com.

Verified User in Entertainment

Small-Business (50 or fewer emp.)

11/8/2022

"Unbeatable for SaaS and subscriptions, leaves something to be desired for e-commerce"

4/5

What do you like best about RD Station Marketing?

Practicality, simplicity, and how intuitive the interface is. CX is also a reference, impeccable, a model for any company truly concerned with the customer. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

Integrations with e-commerce platforms are very limited, basic, with nothing amazing to offer. And the platform has no intention of following this path, so if you run a store, it is not the best option. Review collected by and hosted on G2.com.

Smallsoft T.

Analista de Marketing

Small-Business (50 or fewer emp.)

4/29/2022

"The best Marketing Automation platform"

5/5

What do you like best about RD Station Marketing?

In addition to having a pleasant UX due to its ease of use, RD is the tool that has worked best here in the company for lead acquisition and sales tracking. I have been using it for more than 5 years and I definitely wouldn't switch. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

I can't describe anything I dislike about RD Station, it has always made the marketing department's life easier by simplifying our lead generation processes. Review collected by and hosted on G2.com.

Jean G.

Marketing and Sales Board Member

Small-Business (50 or fewer emp.)

2/16/2022

"RD Station is great"

5/5

What do you like best about RD Station Marketing?

RD Station, in addition to offering an excellent platform, also has a first-rate customer success team. The platform has tools for all stages related to inbound and outbound marketing. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

One factor that was not so positive in the experience was the charging model for sending emails, reducing the cost-effectiveness of the tool. Even so, we continue to recommend RD. Review collected by and hosted on G2.com.

What problems is RD Station Marketing solving and how is that benefiting you?

I've known the RD Station platform for many years, practically since its launch. When it started selling, it brought to the Brazilian market an excellent alternative to Hubspot, which at the time did not have tools with affordable prices in the country, mainly because of the dollar exchange rate. Review collected by and hosted on G2.com.

Marcos A.

Assistente de vendas e marketing

Small-Business (50 or fewer emp.)

8/26/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"One of the best solutions for those who need to establish personalized contact with their customers."

5/5

What do you like best about RD Station Marketing?

The platform is very practical to operate, facilitating contact and data storage of your leads and potential clients.

The landing page templates and marketing emails are very nice and easy to edit, which helps a lot. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

I believe that the platform meets a range of needs, but it would be perfect if it had two options that the company is capable of implementing in the plans, and I see that it would be a good business for many companies.

1st - Option for creating a website/hosting, with drag-and-drop customization options and integrated automation. (It would be Perfect).

2nd - An APP to facilitate quick edits with the smartphone, imagine having the option to create a personalized email for a client with the phone in hand quickly. (It would be Perfect). Review collected by and hosted on G2.com.

Karine F.

Head of Digital Marketing

Mid-Market (51-1000 emp.)

8/26/2021

"Very strategic tool for acquiring new clients"

4.5/5

What do you like best about RD Station Marketing?

We have been RD clients for over 3 years and I really like the tool. It has already brought us several clients and today we have a well-founded inbound strategy because of the tool, which provides a lot of autonomy and freedom. I really like the segmentations and the lead history, which is very complete. Here, we use the ABM strategy and the tool is essential in acquiring new clients. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

I don't like having to keep tagging everything to automate processes. It's quite exhausting, and I would like a more automatic process. Moreover, it's not possible to delete tags that we no longer use. So, sometimes it gets very confusing to choose the correct tag. Review collected by and hosted on G2.com.

What problems is RD Station Marketing solving and how is that benefiting you?

Currently, we have over 14k leads in the database and a large part of them are highly qualified, which has been a great achievement in 3 years. With this, we are able to devise strategies to improve our branding, win over our customers, and become more of a reference in the market. Review collected by and hosted on G2.com.

Thamyres S.

Supervisor de marketing

Small-Business (50 or fewer emp.)

8/25/2021

"innovative, intuitive"

4/5

What do you like best about RD Station Marketing?

I have always found the tool quite intuitive, furthermore, it always brings innovations and, most importantly, uses what it sells: inbound marketing, showing value and truly making a difference in the advertising market in Brazil. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

I have always greatly admired RD and therefore defended it as the best tool without a doubt, but now with more advanced knowledge and working in a mobile startup, I see some points that are still quite rigid and could expand much more by adapting to realities and business models. Another point is that we depend a lot on which CS attends to us; I have had incredible CSs who could always help and guide me, as well as CSs who can't even answer basic questions. I feel that it is not uniform, or it may be that the level of this professional varies greatly from one account to another, and this causes discomfort for the professional managing the account. Review collected by and hosted on G2.com.

Recommendations to others considering RD Station Marketing:

RD is an extremely intuitive platform that helps organize the company's communication. It optimizes professionals' time with automation, making communication processes more scalable. I highly recommend it. It's worth it. Review collected by and hosted on G2.com.

What problems is RD Station Marketing solving and how is that benefiting you?

Both as an agency and as a client, Rd for me is the best tool for sending email marketing, as well as landing pages. With the update, the creation of automations has also become much better, it solves the issue of customer relationship, and especially lead generation.

- Optimization of the SDR, Sales, and Nurturing process - automation

- Lead generation and updating - LP

- Sending information in general or segmented - Email Review collected by and hosted on G2.com.

Tiago Henrique A.

Cofundador

Small-Business (50 or fewer emp.)

8/25/2021

"It is a good platform. It has a good portion of the necessary tools for working with digital marketing."

4/5

What do you like best about RD Station Marketing?

I like the platform's technical support. Things are resolved quickly, and we rarely have recurring repeated problems. Review collected by and hosted on G2.com.

What do you dislike about RD Station Marketing?

I think the cost is a bit high for some projects/clients and it certainly doesn't have all the tools that a builderall, for example. Review collected by and hosted on G2.com.

Recommendations to others considering RD Station Marketing:

I have been working with RD Station since when I was at the other marketing agency where I was a partner. We entered at a time when the partnership with RD, that is, having an account for the agency's use, was just a matter of bringing in a client, in this case, the first one, and naturally, we would have a whole path of success to follow.

I founded another agency and brought a client (MZM, which is in the screenshot) with the expectation of having the same partnership. Unfortunately, the company's policies changed, and this was not possible.

This allowed me to look for other solutions for myself, and that's when I found other more complete platforms with more accessible prices, which are a great option for those who cannot afford the prices charged by RD.

I am immensely grateful for being pushed out of my comfort zone because today, besides having more options for my clients, the two projects I am particularly involved in also allow me to use an excellent marketing platform that is affordable for me! Review collected by and hosted on G2.com.

What problems is RD Station Marketing solving and how is that benefiting you?

Email marketing automation and creative freedom in product presentation with landing pages without needing a developer. Review collected by and hosted on G2.com.

Questions about RD Station Marketing? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

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Nilton Barros

•

Last activity over 6 years ago

phone support

2 Upvotes

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Marot Gandolfi

•

Last activity over 3 years ago

In the case of an Association that does not run sales promotions, is not an e-commerce, and the goal is to attract members, what do you recommend as a lure?

1 Upvote

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