Generated from real user reviews
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Luca P.
Small-Business (50 or fewer emp.)
4.0/5
"Affordable, User-Friendly Affiliate Marketing Solution"
What do you like about Rakuten Advertising?
I use Rakuten Advertising for affiliate marketing and find it provides good metrics for my business. I like that it's affordable for small companies a
Josh F.
Small-Business (50 or fewer emp.)
5.0/5
"Great Platform for Growing Our Affiliate Program"
What do you like about Rakuten Advertising?
We love how easy Rakuten Advertising makes it to reach new customers and track performance. The platform is intuitive, and the support team is always
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Anaushka T.
Small-Business (50 or fewer emp.)
4.0/5
"Straightforward and Effective for Affiliate Marketing"
What do you like about Rakuten Advertising?
I find Rakuten Advertising easy to use, which really helps me stay organized and support affiliate marketing efforts efficiently. It also aids in trac
Carnahan H.
4.0/5
"Eye-Catching Layout, Needs Better Coupon Management"
What do you like about Rakuten Advertising?
I like the setup of the Rakuten Advertising website, especially the colors and layout, which are very eye-catching. I also appreciate that I can find
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Josh F.
Small-Business (50 or fewer emp.)
5.0/5
"Great Platform for Growing Our Affiliate Program"
What do you like about Rakuten Advertising?
We love how easy Rakuten Advertising makes it to reach new customers and track performance. The platform is intuitive, and the support team is always
Verified User
Mid-Market (51-1000 emp.)
5.0/5
"Rakuten Advertising has great tech and even better people"
What do you like about Rakuten Advertising?
Rakuten Advertising excels in several key areas, including its strong technological foundation, which enables strategic campaign management with thing
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Verified User
Mid-Market (51-1000 emp.)
5.0/5
"Strong Partnership Focus, Reliable Reporting, and Global Scale with Local Expertise"
What do you like about Rakuten Advertising?
What I like best about Rakuten Advertising is its strong emphasis on partnership quality and long-term value creation. The platform is built around me
Md Mudassir A.
Small-Business (50 or fewer emp.)
5.0/5
"Robust Finance Affiliate Programs and Reliable Tracking with Top-Tier Brands"
What do you like about Rakuten Advertising?
I primarily use Rakuten for its robust credit card and financial services affiliate programs, which include high-quality banking partners. Beyond fina
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Anaushka T.
Small-Business (50 or fewer emp.)
4.0/5
"Straightforward and Effective for Affiliate Marketing"
What do you like about Rakuten Advertising?
I find Rakuten Advertising easy to use, which really helps me stay organized and support affiliate marketing efforts efficiently. It also aids in trac
Md Mudassir A.
Small-Business (50 or fewer emp.)
5.0/5
"Robust Finance Affiliate Programs and Reliable Tracking with Top-Tier Brands"
What do you like about Rakuten Advertising?
I primarily use Rakuten for its robust credit card and financial services affiliate programs, which include high-quality banking partners. Beyond fina
See Related User Reviews
Verified User
Mid-Market (51-1000 emp.)
5.0/5
"Strong Partnership Focus, Reliable Reporting, and Global Scale with Local Expertise"
What do you dislike about Rakuten Advertising?
One area of potential improvement with Rakuten Advertising is the usability and flexibility of the user interface. Certain workflows—such as partner d
Md Mudassir A.
Small-Business (50 or fewer emp.)
5.0/5
"Robust Finance Affiliate Programs and Reliable Tracking with Top-Tier Brands"
What do you dislike about Rakuten Advertising?
The user interface feels somewhat dated and clunky compared to more modern competitors, and navigating the dashboard can be unintuitive at times. On t
See Related User Reviews
Verified User
Mid-Market (51-1000 emp.)
5.0/5
"Strong Partnership Focus, Reliable Reporting, and Global Scale with Local Expertise"
What do you dislike about Rakuten Advertising?
One area of potential improvement with Rakuten Advertising is the usability and flexibility of the user interface. Certain workflows—such as partner d
Verified User
Mid-Market (51-1000 emp.)
5.0/5
"Rakuten Advertising has great tech and even better people"
What do you dislike about Rakuten Advertising?
Some aspects of the publisher dashboard are more manual compared to other competitor networks, such as having to manually opt into offers, but Rakuten
See Related User Reviews
Verified User
Mid-Market (51-1000 emp.)
4.5/5
"Rakuten: Powerful Publisher Network, Solid Tracking, and AI-Driven Marketing Optimization"
What do you dislike about Rakuten Advertising?
Rakuten has strict approval process that takes longer time The program has slower payouts and this negatively impact the cashflow of a firm
Charlotte R.
Enterprise (> 1000 emp.)
4.5/5
"Rakuten drive growth and success"
What do you dislike about Rakuten Advertising?
They work with lean account teams which can sometimes delay projects.
See Related User Reviews
Md Mudassir A.
Small-Business (50 or fewer emp.)
5.0/5
"Robust Finance Affiliate Programs and Reliable Tracking with Top-Tier Brands"
What do you dislike about Rakuten Advertising?
The user interface feels somewhat dated and clunky compared to more modern competitors, and navigating the dashboard can be unintuitive at times. On t
Verified User
Mid-Market (51-1000 emp.)
4.5/5
"Rakuten: Powerful Publisher Network, Solid Tracking, and AI-Driven Marketing Optimization"
What do you dislike about Rakuten Advertising?
Rakuten has strict approval process that takes longer time The program has slower payouts and this negatively impact the cashflow of a firm
See Related User Reviews
Vlad K.
Mid-Market (51-1000 emp.)
1.0/5
"Outdated and Counter-Intuitive Network"
What do you dislike about Rakuten Advertising?
Rakuten Advertising is extremely slow, outdated, and counter-intuitive. Navigation is problematic, with half the buttons doing nothing or overcomplica
Verified User
Mid-Market (51-1000 emp.)
5.0/5
"Strong Partnership Focus, Reliable Reporting, and Global Scale with Local Expertise"
What do you dislike about Rakuten Advertising?
One area of potential improvement with Rakuten Advertising is the usability and flexibility of the user interface. Certain workflows—such as partner d
The collaborative partnership between agencies and Rakuten Advertising is next to nothing Review collected by and hosted on G2.com.
A few tech upgrades are needed but I am in discussions with their team regarding this Review collected by and hosted on G2.com.
You can network a lot and the vibe is very calm. I like the place and the app, which helps a lot to get all the meetings organised. Review collected by and hosted on G2.com.
Perhaps the staff should be more well trained with information on where events take place. I would do some events on random meetings to meet publishers Review collected by and hosted on G2.com.
I like that the platform is user friendly and the resources available are quick to respond and help troubleshoot. Review collected by and hosted on G2.com.
I do not like that you can't force a publisher into a commission term. Review collected by and hosted on G2.com.
The quality of the network and partnership to our agency Review collected by and hosted on G2.com.
We are unfamiliar with the full suite of RA's other capabilities besides affiliate Review collected by and hosted on G2.com.
Combining affiliate data for all my publishers and adding in CLO Review collected by and hosted on G2.com.
Tough to pull data into offline reporting (google data) because placement spend Review collected by and hosted on G2.com.
- industry leader
- team collaboration
- program management Review collected by and hosted on G2.com.
- could be more innovative with testing strategy
- team has had a lot of changes/new people. Need more experienced team
- need to bring new actions/insights/optimizations more regularly Review collected by and hosted on G2.com.
Quick access to data on home page. Easy to find new advertisers. Quality retailers and data sets! Review collected by and hosted on G2.com.
I don't have access to the insights tab. Review collected by and hosted on G2.com.
Breadth of e-commerce presence. Seems to have solid affiliate publisher base. Review collected by and hosted on G2.com.
Some challenges in optimizing for mid-tier advertisers. Review collected by and hosted on G2.com.
Rakuten advertising reaches a vast market, with diverse purchasing interests, from clothing to accessories; pet suppliers to home goods, makeup/perfume brands. Thus across so many different age groups, the appeal is widespread and covers many different geographical areas. Review collected by and hosted on G2.com.
I not seen any disadvantages of Rakuten Advertising or downsides. Its difficult to ascertain the effectiveness of all of the offers provided by the many marketers. Review collected by and hosted on G2.com.
If you want your company name to appear in front of thousands+ of potential buyers, then Rakuten is where it is at. Review collected by and hosted on G2.com.
The only downside is that there are too many companies using Rakuten. Review collected by and hosted on G2.com.