Rakuten Advertising Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the easy-to-use interface and responsive support of Rakuten Advertising, enhancing their affiliate marketing efforts. (17 mentions)

Users value the ease of use of Rakuten Advertising, which streamlines affiliate marketing and enhances organization efficiently. (15 mentions)

Users appreciate the responsive and helpful customer support at Rakuten Advertising, enhancing their overall experience and performance tracking. (13 mentions)

Users appreciate the strong emphasis on partnership quality and reliable data that enhance performance-driven relationships. (12 mentions)

Users appreciate the ease of use of Rakuten Advertising, enhancing organization and efficiency in affiliate marketing efforts. (12 mentions)

Users experience significant time delays with reporting, approvals, and payouts, affecting workflow and cash flow efficiency. (7 mentions)

Users see usability issues in Rakuten Advertising's interface, impacting workflows and requiring additional time for effective use. (5 mentions)

Users face account management issues due to slow approvals and limited control, affecting project timelines and cashflow. (4 mentions)

Users face payment issues with Rakuten Advertising due to slow approval and lengthy payout terms, impacting cash flow. (4 mentions)

Users express frustration with the slow loading and outdated interface of Rakuten Advertising, complicating their overall experience. (4 mentions)

5 Pros or Advantages of Rakuten Advertising

1. Helpful

Users appreciate the easy-to-use interface and responsive support of Rakuten Advertising, enhancing their affiliate marketing efforts.

See 17 mentions

See Related User Reviews

Luca P.

Small-Business (50 or fewer emp.)

4.0/5

"Affordable, User-Friendly Affiliate Marketing Solution"

What do you like about Rakuten Advertising?

I use Rakuten Advertising for affiliate marketing and find it provides good metrics for my business. I like that it's affordable for small companies a

Josh F.

Small-Business (50 or fewer emp.)

5.0/5

"Great Platform for Growing Our Affiliate Program"

What do you like about Rakuten Advertising?

We love how easy Rakuten Advertising makes it to reach new customers and track performance. The platform is intuitive, and the support team is always

2. Ease of Use

Users value the ease of use of Rakuten Advertising, which streamlines affiliate marketing and enhances organization efficiently.

See 15 mentions

See Related User Reviews

Anaushka T.

Small-Business (50 or fewer emp.)

4.0/5

"Straightforward and Effective for Affiliate Marketing"

What do you like about Rakuten Advertising?

I find Rakuten Advertising easy to use, which really helps me stay organized and support affiliate marketing efforts efficiently. It also aids in trac

Carnahan H.

4.0/5

"Eye-Catching Layout, Needs Better Coupon Management"

What do you like about Rakuten Advertising?

I like the setup of the Rakuten Advertising website, especially the colors and layout, which are very eye-catching. I also appreciate that I can find

3. Customer Support

Users appreciate the responsive and helpful customer support at Rakuten Advertising, enhancing their overall experience and performance tracking.

See 13 mentions

See Related User Reviews

Josh F.

Small-Business (50 or fewer emp.)

5.0/5

"Great Platform for Growing Our Affiliate Program"

What do you like about Rakuten Advertising?

We love how easy Rakuten Advertising makes it to reach new customers and track performance. The platform is intuitive, and the support team is always

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Rakuten Advertising has great tech and even better people"

What do you like about Rakuten Advertising?

Rakuten Advertising excels in several key areas, including its strong technological foundation, which enables strategic campaign management with thing

4. Advertising

Users appreciate the strong emphasis on partnership quality and reliable data that enhance performance-driven relationships.

See 12 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Strong Partnership Focus, Reliable Reporting, and Global Scale with Local Expertise"

What do you like about Rakuten Advertising?

What I like best about Rakuten Advertising is its strong emphasis on partnership quality and long-term value creation. The platform is built around me

Md Mudassir A.

Small-Business (50 or fewer emp.)

5.0/5

"Robust Finance Affiliate Programs and Reliable Tracking with Top-Tier Brands"

What do you like about Rakuten Advertising?

I primarily use Rakuten for its robust credit card and financial services affiliate programs, which include high-quality banking partners. Beyond fina

5. Affiliate Marketing

Users appreciate the ease of use of Rakuten Advertising, enhancing organization and efficiency in affiliate marketing efforts.

See 12 mentions

See Related User Reviews

Anaushka T.

Small-Business (50 or fewer emp.)

4.0/5

"Straightforward and Effective for Affiliate Marketing"

What do you like about Rakuten Advertising?

I find Rakuten Advertising easy to use, which really helps me stay organized and support affiliate marketing efforts efficiently. It also aids in trac

Md Mudassir A.

Small-Business (50 or fewer emp.)

5.0/5

"Robust Finance Affiliate Programs and Reliable Tracking with Top-Tier Brands"

What do you like about Rakuten Advertising?

I primarily use Rakuten for its robust credit card and financial services affiliate programs, which include high-quality banking partners. Beyond fina

5 Cons or Disadvantages of Rakuten Advertising

1. Time Delays

Users experience significant time delays with reporting, approvals, and payouts, affecting workflow and cash flow efficiency.

See 7 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Strong Partnership Focus, Reliable Reporting, and Global Scale with Local Expertise"

What do you dislike about Rakuten Advertising?

One area of potential improvement with Rakuten Advertising is the usability and flexibility of the user interface. Certain workflows—such as partner d

Md Mudassir A.

Small-Business (50 or fewer emp.)

5.0/5

"Robust Finance Affiliate Programs and Reliable Tracking with Top-Tier Brands"

What do you dislike about Rakuten Advertising?

The user interface feels somewhat dated and clunky compared to more modern competitors, and navigating the dashboard can be unintuitive at times. On t

2. Improvement Needed

Users see usability issues in Rakuten Advertising's interface, impacting workflows and requiring additional time for effective use.

See 5 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Strong Partnership Focus, Reliable Reporting, and Global Scale with Local Expertise"

What do you dislike about Rakuten Advertising?

One area of potential improvement with Rakuten Advertising is the usability and flexibility of the user interface. Certain workflows—such as partner d

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Rakuten Advertising has great tech and even better people"

What do you dislike about Rakuten Advertising?

Some aspects of the publisher dashboard are more manual compared to other competitor networks, such as having to manually opt into offers, but Rakuten

3. Account Management Issues

Users face account management issues due to slow approvals and limited control, affecting project timelines and cashflow.

See 4 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Rakuten: Powerful Publisher Network, Solid Tracking, and AI-Driven Marketing Optimization"

What do you dislike about Rakuten Advertising?

Rakuten has strict approval process that takes longer time The program has slower payouts and this negatively impact the cashflow of a firm

Charlotte R.

Enterprise (> 1000 emp.)

4.5/5

"Rakuten drive growth and success"

What do you dislike about Rakuten Advertising?

They work with lean account teams which can sometimes delay projects.

4. Payment Issues

Users face payment issues with Rakuten Advertising due to slow approval and lengthy payout terms, impacting cash flow.

See 4 mentions

See Related User Reviews

Md Mudassir A.

Small-Business (50 or fewer emp.)

5.0/5

"Robust Finance Affiliate Programs and Reliable Tracking with Top-Tier Brands"

What do you dislike about Rakuten Advertising?

The user interface feels somewhat dated and clunky compared to more modern competitors, and navigating the dashboard can be unintuitive at times. On t

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Rakuten: Powerful Publisher Network, Solid Tracking, and AI-Driven Marketing Optimization"

What do you dislike about Rakuten Advertising?

Rakuten has strict approval process that takes longer time The program has slower payouts and this negatively impact the cashflow of a firm

5. Slow Loading

Users express frustration with the slow loading and outdated interface of Rakuten Advertising, complicating their overall experience.

See 4 mentions

See Related User Reviews

Vlad K.

Mid-Market (51-1000 emp.)

1.0/5

"Outdated and Counter-Intuitive Network"

What do you dislike about Rakuten Advertising?

Rakuten Advertising is extremely slow, outdated, and counter-intuitive. Navigation is problematic, with half the buttons doing nothing or overcomplica

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Strong Partnership Focus, Reliable Reporting, and Global Scale with Local Expertise"

What do you dislike about Rakuten Advertising?

One area of potential improvement with Rakuten Advertising is the usability and flexibility of the user interface. Certain workflows—such as partner d

G2 reviews are authentic and verified.

Here's how.

Jake F.

CEO

Small-Business (50 or fewer emp.)

8/19/2024

"A Personal, Effective, Innovative, and Thoughtful Team and Company"

5/5

What do you like best about Rakuten Advertising?

Rakuten Advertising has created a very user friendly and innovative platform that creates a quick and simplified way to deploy technical integrations or unique implementations and receive access to incredible features when it comes to running the affiliate/partnership channel.

Their customer support teams are top-notch and, in my opinion, stand out as the prime example for others in the industry to follow. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Downsides are difficult to outline with this particular platform. Whenever we run into any issues from a product or technical standpoint, their teams are so quick to help provide additional training to us or simply resolve the issue alongside us, that it hardly becomes a problem in the first place. They do an outstanding job. Review collected by and hosted on G2.com.

What problems is Rakuten Advertising solving and how is that benefiting you?

Rakuten helps solve some of the industry problems like proper attribution and tracking in today's online maze of new policies, privacy restrictions, and consumer protection laws.

They utilize new opportunities (like Artificial Intelligence) in a measured and impactful manner that creates more efficiency within their network. Running a brand affiliate program is hard work, though Rakuten Advertising has bridged the gap between functionality and efficiency across their entire product line that we can get more done, with less time.

The final piece is their ability to truly underscore Customer Service. Never has there been a time our team has felt undersupported. When we have questions or concerns, they are addressed quickly, professionally, and thoroughly which makes them an outstanding partner to work with. Review collected by and hosted on G2.com.

Alec S.

SEM and Affiliate Manager

Enterprise (> 1000 emp.)

Originally submitted 6/25/2024

"Rakuten Advertising: A Game Changer for Affiliate Marketing Success"

5/5

What do you like best about Rakuten Advertising?

Top-Notch Account Management: Our Account Manager Garrett Oswald is the best Publisher Paradise: high-quality publishers throughout the coverage Tech Support That Delivers: Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

the platform is a bit outdated, could improve it's easy to use features. Review collected by and hosted on G2.com.

Stephanie S.

Director of Client Strategy

Small-Business (50 or fewer emp.)

8/19/2024

"Love working with Rakuten Advertising"

4.5/5

What do you like best about Rakuten Advertising?

Our support team is super responsive and helpful in all situations and keeps us up to date on all important things happening in the industry and with Rakuten. We truly appreciate this as this gives us the upper hand when communicating with our merchants. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Tech support has habitually been very slow and non-responsive and when you're up against some deadlines with merchants, this is a big headache. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion

Small-Business (50 or fewer emp.)

8/26/2024

"Leading Platform for Affiliate Marketing"

5/5

What do you like best about Rakuten Advertising?

Rakuten Advertising is a leading platform in the affiliate marketing industry, known for its ease of use and advanced tools for commissioning. The platform stands out with its intuitive interface, making it accessible for marketers of all levels. Additionally, Rakuten offers a comprehensive presence of publishers across all major regions, ensuring global reach and effectiveness. Whether you're a seasoned marketer or just starting, Rakuten provides the robust tools, network, and support needed to drive success. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

There are no particular aspects of the platform that we find lacking, making it a reliable and robust choice for any affiliate marketing strategy. Review collected by and hosted on G2.com.

Giovanny H.

senior media analyst

Enterprise (> 1000 emp.)

Originally submitted 9/13/2024

"Efficiency and partnership"

5/5

What do you like best about Rakuten Advertising?

Affiliate marketing is more than media management, it's a partnership. They Rakuten team, are very partners, helpful and efficient. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Bureaucratic processes are slow. Even the simple ones. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion

Mid-Market (51-1000 emp.)

11/14/2024

"Love Rakuten!"

4.5/5

What do you like best about Rakuten Advertising?

Very comprehensive range of publishers & amazing customer support. Our team are always keeping an eye out for relevant opportunities and helping us diversify our publisher portfolio. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

We often find that cashback providers are the most popular/predominant publisher type that gets recommended - which is not something businesses should rely on for traffic & sales. Review collected by and hosted on G2.com.

Verified User in Computer Games

Mid-Market (51-1000 emp.)

8/19/2024

"Very impressed! As always!"

5/5

What do you like best about Rakuten Advertising?

How easy the platform is to navigate around, plus the added support from all of the Rakuten team members. Any time I have a question, someone on the team is always willing to help our right away. It's hard to find service as fast as Rakuten these days. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

At first going through reporting was a bit tricky, but once the Rakuten team set up a personal meeting to review, it was simple. When first joining a platform, there's obviously going to be some questions and misunderstandings but the team members here helped us walk through our questions and made sure we understood exactly where to go, what to look for, etc. Review collected by and hosted on G2.com.

What problems is Rakuten Advertising solving and how is that benefiting you?

Rakuten has helped us solve for missing SKUs for tracking purposes. We recently onboarded a new client and their commissioning lists are broken out into tiers. Rakuten did a great job in helping us upload the specific SKUs and also made sure that the tracking was correct in order for us to pull performance from. Review collected by and hosted on G2.com.

Charlotte R.

Senior Online Business Marketing Manager

Enterprise (> 1000 emp.)

11/22/2024

"Rakuten drive growth and success"

4.5/5

What do you like best about Rakuten Advertising?

The Rakuten Advertising team are incredibly passionate about what they do and strive to give their clients the best opportunities to drive success in their programmes. The data insights and analysis are unparalleled and enable my team to drive success and growth Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

They work with lean account teams which can sometimes delay projects. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

8/19/2024

"Rakuten Advertising is a great partner"

4.5/5

What do you like best about Rakuten Advertising?

Rakuten Advertising is considered the top affiliate marketing platform for a reason. The have the largest affiliate partner network, offer amazing reporting functions, have efficient tracking solutions, and their support team is quick and effective.

As an agency partner, I love working with Rakuten Advertising. They are constantly improving their product offerings. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Their commission policies can make it difficult for brands to make quick adjustments compared to other platforms. Review collected by and hosted on G2.com.