I love the intuitive nature of the product from a user POV. From affiliate marketing lens, Rakuten has an incredible breadth of brands and they're a key player in the industry. Review collected by and hosted on G2.com.

I wish there was a better, more streamlined way to ingest coupons/deals from brands. I do find a lot of brands don't always post the most updated information and they'll do so only in email for example. Review collected by and hosted on G2.com.

Industry trends and connections with publishers in the fashion space Review collected by and hosted on G2.com.

Entry level associates put on to the account to manage day to day needs, and needing to audit their work, creating more work for myself. Review collected by and hosted on G2.com.

The visual dashboards are a great way to be able to keep across performance at a glance. I like how you can build reports to further deep dive into performance. I think it is really progressive when it comes to find new publishers with new AI tool. This is amazing, as previously this was tricky to find new publishers based off their name alone. Review collected by and hosted on G2.com.

It would be great to be able to load paid placements into the dashboard as soon as you book. Instead of having to wait for that particular month. It would also be great to attribute spend to previous months for reporting purposes. For example, if bonus payments are made early or late then the following year when comparing data it is not an accurate reflection. It would also be great to see tracking and commission spend together to be able to track in the dashboard the true ROI. Lastly, it would be great to have the dates on the dashboard so I can track both the calendar year and our French calendar year. Review collected by and hosted on G2.com.

It has been a great resource for me to connect with leading advertisers. Over the years I have earned thousands of dollars with the platform. Review collected by and hosted on G2.com.

They are sometimes not accurate about measuring the reports. I noticed some advertisers do not share the exact numbers. The audit team of Rakuten doesn't go above and beyond to question them. Review collected by and hosted on G2.com.

The platform is very user friendly and there are a lot of helpful tools for reporting, publisher discovery, and outreach. Their support team is very reliable and friendly. Review collected by and hosted on G2.com.

I use Rakuten almost daily and there is really nothing I can pinpoint as a dislike. It is easy to onboard influencers, send new and updated rates, track sales, etc. It meets all of my needs as both an influencer specialist and affiliate account manager. Review collected by and hosted on G2.com.

The agency support is incredible, and I LOVE the monthly agency newsletters. They are extremely helpful in finding new partnerships. In addition, Rakuten has some of the best conferences -- they're organized, well put together, and nicely intimate. Review collected by and hosted on G2.com.

The UI of the network isn't my favorite. My least favorite thing about the network is when I have to change commissions for affiliates. I have to follow up with the affiliates to accept the CPA whereas other networks just automatically changes it by the next business day. It creates a lot of manual work and not a lot of control for how us as brands/agencies want to manage the efficiency of our channel. Review collected by and hosted on G2.com.

I like that Rakuten Advertising is very easy to use! The platform sections are clear and it's simple to navigate. I don't have to waste any time trying to figure out where the information I'm looking for would be housed.

Also the reporting insights are very helpful. It's also extremely easy to upload textlinks & banners to the network which I can't say about other networks I've worked in. Review collected by and hosted on G2.com.

The one thing that I don't love about Rakuten Advertising is that going through affiliate applications is not super intuitive. There's no additional information besides an affiliate's name and website are shown. It would be helpful to maybe have access to reviews for affiliates. Review collected by and hosted on G2.com.

The team are very attentive, always looking for new partnership streams. They take the time to understand your business and you customer. The dashboard allows for easy reporting and provides quality insights into your program. Review collected by and hosted on G2.com.

Integrations with some publishers can require development work for tag implementation, albeit relatively straightforward. Review collected by and hosted on G2.com.

Rakuten has become an invaluable partner in the affiliate space and a top choice for launching new merchants. I love working with the dedicated agency support team. They are always responsive, knowledgeable, and provide best in class service in terms of support as well as tools and data to make informed decisions to grow our partners. Review collected by and hosted on G2.com.

Rakuten's user interface and the way their technology works in some areas can be counter-intuitive. On occasion, this makes some features a bit clunky or difficult to work around when you have specific unique goals or tasks in mind. Review collected by and hosted on G2.com.

Rakuten Advertising is by far the easiest affiliate network of the many I've used in my time in the field. The platform is laid out in such a way that it is very easy to find what you're looking for, onboard publishers, create links and assets, and track performance. Their modernized reporting makes finding even the deepest of info a breeze. Subnetwork transparency was a game changer. RA also gives you the best agency side contacts, who provide detailed new information on a regular basis and are extremely responsive to questions and concerns. It is also extremely easy to set up RA for a new affiliate client or Migration. For all of this, we now operate a large majority of our clients on Rakuten. Review collected by and hosted on G2.com.

For as good as RA is, there are a few small missing features, like being able to add columns of information when looking at lists of publishers in your program or that have been extended a given offer. The biggest fault though is the inaccurate publisher contact info. Many times we go into the platform to recruit and message new prospects and get only an email bounceback because the company has not updated their address. Review collected by and hosted on G2.com.