# DemandScience Reviews **Vendor:** DemandScience **Category:** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) **Average Rating:** 4.4/5.0 **Total Reviews:** 763 ## About DemandScience DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data services, web personalization, email outreach, events support, and content creation into one streamlined program designed to make demand generation easier, faster, and more predictable. Behind the scenes, our intelligence layer connects verified buyer data, intent insights, audience behavior, and real-time performance signals so campaigns can reach the right prospects with greater accuracy. Our expert services team plans and executes multi-channel programs on behalf of our customers, acting as an extension of their marketing team to reduce operational lift and drive measurable outcomes. Customers also have access to a centralized reporting hub where they can track campaign performance, understand audience activity, and view recommended next steps powered by AI. With no platform fees and no complex tools to manage, DemandScience removes friction from demand generation, delivering efficient execution, precise audience reach, and reliable pipeline impact across channels. ## DemandScience Pros & Cons **What users like:** - Users highlight the **ease of use** of DemandScience, with seamless navigation and straightforward implementation enhancing their experience. (62 reviews) - Users value the **helpful support** from DemandScience, facilitating efficient onboarding and successful campaign management. (61 reviews) - Users commend the **excellent customer support** from DemandScience, enhancing their overall experience and success. (49 reviews) - Users value DemandScience for its **automated lead delivery** to CRM, enhancing efficiency and lead quality significantly. (36 reviews) - Users appreciate the **exceptional features** of DemandScience, noting its user-friendly design and seamless integration for better targeting. (29 reviews) - Lead Quality (25 reviews) - Communication (21 reviews) - Easy Setup (21 reviews) - Response Time (21 reviews) - Targeting (20 reviews) **What users dislike:** - Users find DemandScience to have a **not intuitive interface** , complicating usability and self-service options significantly. (16 reviews) - Users express frustration with the **poor lead quality** , citing outdated leads and unresponsiveness affecting their outreach efforts. (15 reviews) - Users report concerns about **lead quality** in the LATAM region, noting issues with outdated and unresponsive leads. (14 reviews) - Users face a **definite learning curve** with DemandScience, but acknowledge improvements in the UI and tutorials. (14 reviews) - Users find the **missing customization features** frustrating, affecting workflow and limiting campaign management options. (14 reviews) - Campaign Management (13 reviews) - Poor Customer Support (13 reviews) - Delays (12 reviews) - Slow Performance (12 reviews) - Data Inaccuracy (11 reviews) ## DemandScience Reviews ### 1. DemandScience Delivers—Fast, Friendly Support and Powerful Capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Neville W. | Digital Marketing Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** January 16, 2026 **What do you like best about DemandScience?** The DemandScience team is the best I’ve ever worked with. They’re always quick to respond, clearly know what they’re talking about, and are consistently friendly. My experience with the company has been nothing but positive. I find myself talking with the team and/or using their platform daily, and I really appreciate the range of capabilities it offers. I use DemandScience for display campaigns, content syndication, BANT leads, and CTV. Their integrations team was also a pleasure to work with, and they made the Salesforce tie-in feel effortless. **What do you dislike about DemandScience?** I still haven’t found anything to dislike about DemandScience. They’re the first external partner I’ve fully trusted, and I never have to worry about shady tactics like impression stuffing or inflating viewability. **What problems is DemandScience solving and how is that benefiting you?** DemandScience has helped us define target lists and build segments, support lead-capture activities such as content syndication and BANT programs, and strengthen our display banner efforts. We’ve seen a positive return from our marketing with them, and they’ve been a real wealth of knowledge throughout. On top of that, they’re a complete joy to work with. ### 2. Great results backed by a collaborative team **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole B. | Partner Marketing Services Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2026 **What do you like best about DemandScience?** We've been collaborating with DemandScience on a content syndication and ABM marketing programme, and our main objectives were to generate leads and engage high-value stakeholders for our clients through multiple channels. I'm pleased to say that DemandScience have delivered on those objectives. The lead quality has been consistently strong, and we've noticed a real increase in the level of stakeholder interest we've been aiming for. On top of that, the experience of working with the DemandScience team has been excellent: smooth, collaborative, and professional. Overall, we're very happy with the results and would definitely recommend them. **What do you dislike about DemandScience?** We genuinely haven’t had any negative experiences to report, as everything has gone smoothly so far. **What problems is DemandScience solving and how is that benefiting you?** DemandScience helps solve the challenge of generating high-quality, relevant leads and engaging senior-level stakeholders at scale. Their content syndication and ABM capabilities enable us to reach the right audiences across multiple channels, improving lead quality and driving more meaningful engagement for our clients. This has helped us deliver stronger campaign results and greater value from our marketing programmes. ### 3. Reliable Partner Delivering High-Quality MQLs with Proactive, Responsive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Juliana P. | Project Lead for Paid Media at Avanade, Enterprise (> 1000 emp.) **Reviewed Date:** January 16, 2026 **What do you like best about DemandScience?** We have been partnering with DemandScience in our Lead Generation program for Avanade for over a year, and they continue to be a highly reliable and valuable collaborator. From the very beginning, Kitti, Alex, and Greg have provided exceptional service, consistently demonstrating professionalism, responsiveness, and deep understanding of our goals. Their support has been instrumental in helping us generate high‑quality Marketing Qualified Leads, making their contribution essential to the success of our broader demand generation efforts. We also deeply appreciate how easy it is to work with them-their organization, streamlined implementation, and overall ease of integration have made the entire process smooth and efficient. We highly recommend DemandScience, particularly their BANT programs, which have proven to be an excellent fit for our needs. **What do you dislike about DemandScience?** For now, we don't have negative things to say. **What problems is DemandScience solving and how is that benefiting you?** DemandScience is helping us address one of our key challenges in demand generation: consistently sourcing high‑quality, marketing‑ready leads at scale. Their support, particularly through their BANT programs, enables us to reach the right audiences with verified intent, ensuring that the leads we receive are relevant, engaged, and aligned with Avanade’s targeting requirements. They also solve operational challenges. Their strong organization, smooth implementation processes, and seamless integration with our workflows make it easy for us to launch campaigns efficiently without adding extra load to our team. This reliability allows us to focus more on strategy and less on managing execution complexities. Overall, their services strengthen the performance of our Lead Gen program, improve lead quality, and accelerate our pipeline creation efforts. ### 4. Responsive Support, Reliable for Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Noah M. **Reviewed Date:** January 28, 2026 **What do you like best about DemandScience?** I like how DemandScience is very reactive and always available to support whenever we have questions. Their availability and reactivity really make a difference in day-to-day execution, especially when questions, issues, or last-minute changes come up. The team responds quickly and is easy to reach, which helps keep campaigns moving without delays. This level of responsiveness reduces friction and builds trust, making it feel like we are working with a true partner rather than just a supplier. Knowing support is available gives us confidence to move faster and optimize more effectively. **What do you dislike about DemandScience?** Reporting could be easier to spot and identify. At the moment, I am finding it a bit hard to identify which report belongs to which project. This is mainly because we have multiple campaigns running at the same time. **What problems is DemandScience solving and how is that benefiting you?** DemandScience helps me understand processes and supports client queries to ensure the best outcomes. Their reactivity and availability solve day-to-day execution issues, keeping campaigns moving without delays and reducing friction, building trust, and giving confidence for faster, more effective optimization. ### 5. We'll be back again **Rating:** 5.0/5.0 stars **Reviewed by:** Karl R. | Senior Marketing Specialist - CCH Tagetik, Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2026 **What do you like best about DemandScience?** It works! Good quality leads from the right people at the right organisations. Across regions too, having ran campaigns in the UK&I as well as the Nordics and colleagues having ran campaigns in BENELUX and DACH. DemandScience are also easy to work with and always happy to tweak a campaign as needed. **What do you dislike about DemandScience?** I'm struggling to think of one. Perhaps the lead sheets could align better with what we need, but I suspect that is entirely possible and was just a poor brief from me previously! **What problems is DemandScience solving and how is that benefiting you?** The biggest benefit for us is having access to a different, albeit obviously sometimes overlapping, database to our own. It means we are communicating to a wider pool and via another channel so we're not reliant on just one or two. The second biggest benefit of working with DemandScience is that it effectively increases the size of our marketing team allowing us to market more of our products more often. ### 6. Quick and Resolute Attention **Rating:** 4.5/5.0 stars **Reviewed by:** Oriol C. | EMEA Demand Marketing Lead, Enterprise (> 1000 emp.) **Reviewed Date:** January 21, 2026 **What do you like best about DemandScience?** I really like the customer experience with DemandScience. They respond very quickly and dealing with the people who work there is very easy. When we need something, they resolve it quickly. When it comes to generating leads, it is very important that the leads are of quality, and when we have any doubts about any data, they fix it immediately and contact us to correct the data, which is very fast and efficient. Additionally, the initial setup process with DemandScience was very easy and quick. **What do you dislike about DemandScience?** Access to the platform is not direct, as there is no platform you can directly access to view; you have to go through the account manager or the Customer Experience Manager. I think it would be good if they could review this lack of flexibility or customization. **What problems is DemandScience solving and how is that benefiting you?** I use DemandScience to generate quality leads for B2B. The experience with the team is fantastic, fast, and efficient. ### 7. Exceptional Client Servicing: Proactive, Detail-Oriented Support from Marta De Souza **Rating:** 4.0/5.0 stars **Reviewed by:** Amber K. | Senior Manager, Media, Enterprise (> 1000 emp.) **Reviewed Date:** January 16, 2026 **What do you like best about DemandScience?** The client servicing team, and specifically Marta De Souza, has been exceptional to work with over the last few months. Marta stands out for her proactive communication and meticulous attention to detail. Despite the challenges of different time zones, she ensures our meetings are highly organized and efficient, consistently covering all necessary items to minimize back-and-forth. Furthermore, her ability to loop in the right stakeholders at the right time has been instrumental in the success of our campaign. **What do you dislike about DemandScience?** The primary challenge is the time zone difference. While the team is highly organised, the time zone naturally creates a delay in real-time collaboration. This can occasionally slow down the momentum of urgent campaign adjustments, as we often have to wait a full business cycle for a response or a sync-up. **What problems is DemandScience solving and how is that benefiting you?** DemandScience is effectively solving our 'Cold Start' problem as we enter a new market. By providing access to verified, high-intent data, they allow our new brand to bypass the months of slow organic growth usually required for market entry. The benefit is twofold: we get immediate visibility with our ICP and a predictable stream of leads that have already signaled a readiness to engage, which is instrumental in proving the viability of this new territory to our stakeholders. ### 8. Proactive Support with Quality Leads, Needs UI Enhancements **Rating:** 4.0/5.0 stars **Reviewed by:** Saksham A. **Reviewed Date:** January 27, 2026 **What do you like best about DemandScience?** I like DemandScience because it provides good quality leads, which are essential for our MQL and potential client generation. The team support is excellent, and they are proactive in assisting us. I also appreciate the bifurcation for specific countries, accounts, and job functions, which is better compared to other platforms we've used. Setting it up was very easy because the DemandScience team handled all the necessary arrangements after we provided the targeting, account list, and landing pages. **What do you dislike about DemandScience?** The UI can be more intuitive, and real-time data insights and updates can be improved to make it a better platform. Simplifying the navigation or providing a proper dashboard would help us and the stakeholders. Faster data refresh cycles and live performance indication could also enhance the platform. **What problems is DemandScience solving and how is that benefiting you?** I use DemandScience for content syndication to generate good quality MQL leads from targeted accounts, helping identify potential clients. ### 9. Excellent Customer Service and Top-Performing Campaign Partner **Rating:** 4.0/5.0 stars **Reviewed by:** Andrea S. | Media Planning Director, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about DemandScience?** Excellent customer service, with proactive optimization recommendations that help enhance our campaigns. Performance has been on the top end of our partner set, which makes them a tried and true partner for our campaigns. They have been willing to provide added value and cost savings for most of our campaigns over the years. **What do you dislike about DemandScience?** There is not a ton of differentiation between them and their competitors. Very similar product offerings across the board. **What problems is DemandScience solving and how is that benefiting you?** Demandscience has massive scale, so they are able to deliver a significant portion of our briefed budget. Over the years they have become more competitive with their pricing which increases our lead volume. ### 10. Flexible Tactics and Transparent Insights That Strengthen Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Chanchal C. | Senior Executive, Enterprise (> 1000 emp.) **Reviewed Date:** January 30, 2026 **What do you like best about DemandScience?** What I appreciate most about Demand Science is their flexibility across tactics and their consistent transparency around what works best for the client. This approach greatly helps us build stronger, more effective strategies with the support of their expertise. **What do you dislike about DemandScience?** Fortunately, there hasn’t been anything that I’ve disliked about Demand Science. Every request we’ve shared has always been addressed proactively, which is something we truly value and look for in our vendor partners. **What problems is DemandScience solving and how is that benefiting you?** Demand Science is one of our top strategic partners when it comes to building effective client strategies. They have a strong understanding of key KPIs and consistently provide high-quality recommendations to maximize performance. Their proactive reporting on pacing and ongoing optimizations ensures we achieve the best possible results. As a result, we never have to worry about delivery or performance monitoring — Demand Science consistently delivers with reliability and accountability. ### 11. Excellent Customer Support and Easy Execution **Rating:** 5.0/5.0 stars **Reviewed by:** Heather T. | Marketing Campaign Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 21, 2026 **What do you like best about DemandScience?** Demand Science has been my preferred partner for display ads and content syndication for several years. They are easy to work with, they deliver excellent results and work in the best interest of my campaigns. They are quick to respond, attentive, have great attention to detail and are always offering suggestions on how we can improve. My senior customer experience manager, Ryan Lopez makes planning and execution easy and I can trust my campaigns are in great hands. **What do you dislike about DemandScience?** I would like if the content syndication team and the display advertising team are the same so I didn't have to contact multiple people for 1 campaign. **What problems is DemandScience solving and how is that benefiting you?** Demand Science provides a one stop shop for me to use display advertising to obtain the interest of potential customers, then use content syndication to further engage them and provide me with the leads of the interested parties. ### 12. Responsive Lead Generation, Needs Timely Delivery **Rating:** 3.5/5.0 stars **Reviewed by:** Katie G. **Reviewed Date:** January 16, 2026 **What do you like best about DemandScience?** I find DemandScience easy and quick to communicate with. They take on feedback really well. For example, when their lead invalidation rate was a little high one month, they greatly improved the following month. They're open with what stage of lead delivery they're at, produce summary charts showing how their lead pacing is, and always flag questions to gain clarity. The setup for lead delivery with them is smooth sailing. **What do you dislike about DemandScience?** We've had a few blips with invalidation rates. Sometimes they need longer than recommended to deliver full lead delivery within a quarter, and they often ask to upload leads until the last possible day, instead of our recommendation of uploading a week prior to the end of quarter. **What problems is DemandScience solving and how is that benefiting you?** DemandScience generates leads globally for our tech client, communicates openly about lead delivery stages, and rapidly improves with flags such as invalidation rates. ### 13. Massive Audience and Precise Targeting for Lead Generation at a Reasonable Price **Rating:** 4.0/5.0 stars **Reviewed by:** Anthony T. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 20, 2026 **What do you like best about DemandScience?** DemandScience has a massive audience that has allowed us to easily match our target audience to generate leads from the exact people we are looking to engage at a reasonable price. We have not found any other vendor that can target the various topics we focus on throughout the year. **What do you dislike about DemandScience?** Unfortunately, over the 1 year we have worked together we have had at least 3 different account executives managing our relationship. Additionally, their acquisition of Terminus was great until they initiated a very high minimum budget which means we can only do lead generation with them. **What problems is DemandScience solving and how is that benefiting you?** They allow us to target a very specific audience in specific countries around the world. They are the only vendor we have found so far that can find and generate leads for all our specific audiences across at least 6+ different topics. ### 14. Precision and data intelligence that deliver qualified leads and consistent results **Rating:** 5.0/5.0 stars **Reviewed by:** Georgia B. | AMS SMB MKT Manager , Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2026 **What do you like best about DemandScience?** What I appreciate most about DemandScience is the combination of precision, data intelligence, and a real commitment to results. The company delivers highly qualified leads, reliable insights, and a level of collaboration that greatly facilitates the execution of marketing and demand generation strategies. The team is agile, transparent, and always open to adjusting deliveries according to the partner's needs — something that makes all the difference in day-to-day operations. For this reason, I consider DemandScience an excellent company to partner with, especially when the goal is to enhance demand generation performance and achieve consistent results. **What do you dislike about DemandScience?** Variability in the quality of leads, which can sometimes fluctuate according to the campaign or segment, requiring more rigorous review before delivery. **What problems is DemandScience solving and how is that benefiting you?** speed in the creation and execution of a campaign ### 15. Effortless CRM Integration and Cost-Effective Leads **Rating:** 4.5/5.0 stars **Reviewed by:** Tejaswi S. | Senior Executive- Performance marketing, Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2023 **What do you like best about DemandScience?** I like DemandScience because lead delivery directly to my CRM automates the manual process of downloading leads and adding them to my CRM. The cost per lead (CPL) is lower than with competitors and social media channels, especially with the added account-based marketing (ABM) layer which helps in getting good quality leads. I also appreciate the great support from the DemandScience team as they provide a good support system. **What do you dislike about DemandScience?** I dislike the quality of leads in the LATAM region, especially since the leads we received for Brazil were a little outdated and unresponsive. **What problems is DemandScience solving and how is that benefiting you?** DemandScience provides leads at a lower cost per lead than traditional methods, automates lead delivery to CRM, reducing manual work, and offers a good support system. ### 16. Effortless Lead Generation, Accurate Data **Rating:** 3.0/5.0 stars **Reviewed by:** Orlaith T. **Reviewed Date:** January 21, 2026 **What do you like best about DemandScience?** I really like DemandScience's team and how they communicate. They measure performance in a super accurate way and share accurate, clean data with me before calls, which really helps by saving me one more thing on my to-do list. I know we've ticked all our boxes and gotten the results we want. The initial setup was super smooth and great, with everything explained well by our account manager. It has been a nice process working with our campaign manager. **What do you dislike about DemandScience?** Nothing stands out. **What problems is DemandScience solving and how is that benefiting you?** I use DemandScience for content syndication campaign management, which helps our lead generation campaigns by solving the problem of quality lead generation. They provide accurate, clean data and metrics, saving me from extra tasks and ensuring we've hit our goals. ### 17. Data-Driven Insights That Help Reach the Right Audience—Plus a Responsive Team **Rating:** 5.0/5.0 stars **Reviewed by:** Mariyana B. | Marketing Automation Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** January 29, 2026 **What do you like best about DemandScience?** What I like most is how data-driven the platform is and how it helps reach the right audience without a lot of guesswork. The insights are genuinely useful, and the team is easy to work with and responsive, which makes a big difference day to day. **What do you dislike about DemandScience?** Having clearer documentation and more in-platform guidance would make it easier to get the most out of the platform. **What problems is DemandScience solving and how is that benefiting you?** DemandScience helps solve the challenge of reaching the right audiences with accurate, data-driven targeting. It reduces wasted spend by improving lead quality and makes it easier to focus on accounts that are more likely to convert. For me, this means more efficient campaigns and better performance. ### 18. Intuitive Platform with Friendly, Responsive Support **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2026 **What do you like best about DemandScience?** The great thing about demand science is that they use a very intuitive and easy to understand platform, the colleagues at demand science are very friendly and always ready to give you support for anything **What do you dislike about DemandScience?** the element that could be added to the platform to make it more functional is the possibility of extracting performance reports **What problems is DemandScience solving and how is that benefiting you?** the main problem that they solve quickly very often concerns the match between the expenditure expressed in the invoice and the expenditure present in the report ### 19. Efficient Lead Generation, But Publisher Transparency Lacking **Rating:** 3.5/5.0 stars **Reviewed by:** Natasa C. | Account Director **Reviewed Date:** February 12, 2026 **What do you like best about DemandScience?** I like DemandScience's diversified portfolio of publisher networks for high volumes. They can deliver leads at scale and quickly, which is vital for our lead generation efforts for content syndication and top funnel approach. **What do you dislike about DemandScience?** I don't like the blind network aspect, which makes it hard to have guaranteed results quarter over quarter because we're unsure which publishers they used in the previous quarter. **What problems is DemandScience solving and how is that benefiting you?** I use DemandScience for lead generation for content syndication. It solves the problem of generating leads for a top funnel approach with a diversified network. It delivers leads at scale and quickly. ### 20. Fully Engaged, Proficient Team with Top-Notch Campaign Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 20, 2026 **What do you like best about DemandScience?** The DemandScience team is fully engaged and very proficient. They are quick to respond and their work is always top notch. We trust their insights and recommendations for our campaigns and appreciate the partnership we have had over the years. **What do you dislike about DemandScience?** I have not experienced any issues working with their team the past 4 years. **What problems is DemandScience solving and how is that benefiting you?** We rely on DemandScience for our content syndication efforts, and this past year, we've also expanded our partnership to include their display tactics. They provide invaluable reports and analytics, allowing us to thoroughly rationalize and optimize the combined impact of these strategies on campaign effectiveness. What truly stands out is DemandScience's proactive approach. Their team is exceptional at setting up and QAing campaigns in Integrate, frequently being the first to flag any issues or discrepancies. We consistently appreciate their fantastic operational QA, meticulous setup, and clear communications. ### 21. Visibility and MQLs with Exceptional Support **Rating:** 5.0/5.0 stars **Reviewed by:** Marina B. **Reviewed Date:** January 23, 2026 **What do you like best about DemandScience?** I love that the workers at DemandScience, like Kitti and Alex, are so attentive, helpful, and very hardworking. Additionally, they have helped us give visibility to the company and generate MQLs that facilitate the sale of our services. I also liked the service so much that we have continued renewing contracts for over a year. The initial setup was very easy because Kitti helped us a lot and was always available for any questions. **What do you dislike about DemandScience?** At the moment, I have no complaints about them. **What problems is DemandScience solving and how is that benefiting you?** DemandScience has helped us give visibility to the company and generate MQLs that help us sell our services. ### 22. Responsive Service with Fast Adjustments but Needs Faster Lead Delivery **Rating:** 4.0/5.0 stars **Reviewed by:** Tomer S. **Reviewed Date:** February 02, 2026 **What do you like best about DemandScience?** I like that DemandScience answers really fast to emails and makes any adjustments I ask for. Their ability to adjust and fulfill requests in a changing work environment makes things easier for me. **What do you dislike about DemandScience?** I don't like the leads delivery time. It would be better if they confirmed specifics from the beginning or updated me throughout the campaign if there are any issues causing delays. **What problems is DemandScience solving and how is that benefiting you?** I use DemandScience for lower funnel quality lead gen campaigns. Their quick response to emails and ability to adjust based on my requests makes it easier in a changing work environment. ### 23. Catalyst for Organic Marketing with Great Customer Care **Rating:** 5.0/5.0 stars **Reviewed by:** Joe P. **Reviewed Date:** January 28, 2026 **What do you like best about DemandScience?** I like the great customer care and the quality of leads, as they seem to have been from great personas. **What do you dislike about DemandScience?** Around a third of the leads from our latest campaign were arguably outside of our initial brief, and we're just working out how to resolve this i.e. whether my brief wasn't clear or whether we can get new leads for the ones we need to reject **What problems is DemandScience solving and how is that benefiting you?** I use DemandScience for content syndication and lead generation, which catalyzes our organic marketing and helps us reach a wider audience. ### 24. Effortless Lead Management, Seamless API Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Chris C. **Reviewed Date:** February 07, 2026 **What do you like best about DemandScience?** I like that DemandScience is easy to work with, high quality, and cost efficient. The initial setup was very easy, and I appreciate the ability to send form fill leads directly into our Marketo database using an API. We've consistently gone back to DemandScience to work with them for over 2 years. **What do you dislike about DemandScience?** Potential lead minimums needed to run a CPL program. **What problems is DemandScience solving and how is that benefiting you?** DemandScience provides quality and targeted net new prospects, helping us funnel them into our Marketo and Salesforce database. ### 25. Streamlined Lead Generation with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Daisy Z. **Reviewed Date:** January 26, 2026 **What do you like best about DemandScience?** I like that the lead quality is good and the response from the team is fast. The integration with our systems is smooth, and I'm satisfied with their service. The lead accuracy is fair according to the price we pay, and the customer success team is quick to respond. We get review reports and dashboards from them, and they integrate well with Eloqua. **What do you dislike about DemandScience?** nothing **What problems is DemandScience solving and how is that benefiting you?** I use DemandScience to push updated assets and create landing pages with customized questions, generating leads and demand. ### 26. Exceptional Customer Service and Quality Leads **Rating:** 5.0/5.0 stars **Reviewed by:** Mariana A. **Reviewed Date:** February 04, 2026 **What do you like best about DemandScience?** I really like the customer service and the quality of the work provided by DemandScience. The leads I get match the Ideal Customer Profile, which keeps the clients happy and willing to continue working with them as valuable partners. Additionally, I appreciate their good response times. **What do you dislike about DemandScience?** There is nothing I dislike at this stage. **What problems is DemandScience solving and how is that benefiting you?** I use DemandScience for content syndication, helping me find leads that match the ICP, making clients happy to continue working as valuable partners. ### 27. Professional Team with Quick Actions, Needs Better Lead Engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Salomé J. | Senior Field Marketing Manager **Reviewed Date:** January 27, 2026 **What do you like best about DemandScience?** I like the professionalism of the DemandScience team and their speed to action. I also find the initial setup easy. The team takes care of the tools and provides lead generation to our activities. **What do you dislike about DemandScience?** I dislike the live attendance of the leads who register through DemandScience. It would be better if they provided phone calls outreach pre and post-activations, similar to what an SDR might do. **What problems is DemandScience solving and how is that benefiting you?** I use DemandScience for webinar lead generation, content syndication, and growing our audience database. ### 28. Efficient Campaign Launch **Rating:** 4.0/5.0 stars **Reviewed by:** Kathy P. | Enterprise (> 1000 emp.) **Reviewed Date:** January 20, 2026 **What do you like best about DemandScience?** I like that DemandScience is easy to work with. The campaign setup is quick, which makes it easy to launch campaigns efficiently. We can launch programs efficiently. **What do you dislike about DemandScience?** Sometimes delivery expectations can feel misaligned. Campaigns are confirmed before we sign contracts and usually towards the end of the campaign we are asked to provide additional targeting criteria. **What problems is DemandScience solving and how is that benefiting you?** I use DemandScience for content syndication, primarily to generate new leads. It is easy to work with, and the quick campaign setup lets us launch programs efficiently. ### 29. Effective Lead Generation with Room for Ad Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Milan P. | Global Campaign Manager **Reviewed Date:** January 23, 2026 **What do you like best about DemandScience?** I like the good balance between cost and effectiveness of DemandScience. Their contacts are something I value, and I find their analytics platform especially useful because it provides valuable data for our campaigns. The initial setup was pretty easy. **What do you dislike about DemandScience?** I definitely have issues with their paid ads. The conversion rates are low, and we need better traffic. **What problems is DemandScience solving and how is that benefiting you?** DemandScience helps with demand generation and addresses low lead volume. ### 30. Exceptional Lead Generation with Seamless Support **Rating:** 5.0/5.0 stars **Reviewed by:** Jawdat N. **Reviewed Date:** January 29, 2026 **What do you like best about DemandScience?** I really like the transparency and the relationship we have with our day-to-day contacts at DemandScience. They're super helpful, super supportive, and they really understand our business. The setup process was pretty easy because of the support we had, making it a smooth relationship since then. **What do you dislike about DemandScience?** N/A - nothing I can think of! **What problems is DemandScience solving and how is that benefiting you?** DemandScience helps us generate leads using ABM for Google Cloud. ### 31. Responsive, Clear Communication—One Past Misstep, Now a Better DemandScience Team **Rating:** 3.5/5.0 stars **Reviewed by:** Alexandra M. | Associate Director, Communications Design & Digital Partnerships, Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2026 **What do you like best about DemandScience?** I love our rep’s responsiveness and clear communication, with minimal issues overall. Jess and the team have been a refreshing presence to work with. **What do you dislike about DemandScience?** Nothing specific overall. On one team, I worked with a rude rep who really soured my view of DemandScience. However, the new team I’m working with has made all the difference and has completely changed my opinion of DemandScience. **What problems is DemandScience solving and how is that benefiting you?** NA ### 32. Efficient Partner with Strong Results in Content Syndication & Programmatic Display **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 19, 2026 **What do you like best about DemandScience?** They are an efficient and easy-to-work-with partner who communicates clearly and concisely. We’ve achieved strong results using their content syndication and programmatic display solutions. **What do you dislike about DemandScience?** Nothing as of yet- all has been good so far. I particularly like the centralized platform to view results in real-time. **What problems is DemandScience solving and how is that benefiting you?** Demandbase helps us focus on targeted, account-based execution that drives stronger pipeline, better alignment between teams, and more predictable revenue outcomes. It allows to to build and maintain a healthy top of funnel by generating net new names from target accounts that match our ICP. And then allows us to nurture those accounts through the buying journey. ### 33. Top-Notch Team and Quality Demand Gen Programs **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah M. | Channel Marketing Specialist, Computer & Network Security, Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about DemandScience?** The team behind Demand Science is top notch to work with. I know I am getting quality demand gen programs to get our messaging and content in market in front of the right buyers. **What do you dislike about DemandScience?** I haven't had any negatives to working with DemandScience. **What problems is DemandScience solving and how is that benefiting you?** Quality demand generation programs with our most strategic partners. ### 34. Good intent data and syndication, but tough integrations and not very self-serve **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about DemandScience?** intent data and the content syndication service **What do you dislike about DemandScience?** doesnt integrate easily with microsoft dynamics. Doesnt work with supermetrics, zapier... nothing to help the automatic reporting. It's not really user friendly. There a lot of hidden options. It's not really built for self-service. **What problems is DemandScience solving and how is that benefiting you?** it can enrich data. Content syndication is a great lead magnet service ### 35. Quick Support and a Straightforward Campaign Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Valentina D. | Senior Demand Generation Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about DemandScience?** Quick Support. It was easy to set up a campaign, and the process felt straightforward. **What do you dislike about DemandScience?** It would be great to receive a weekly Excel file with all the leads received, despite the integration with Eloqua. **What problems is DemandScience solving and how is that benefiting you?** We are trying to increase our contacts in the mid-market segment, and we’re looking to reach specific personas. ### 36. High-Quality Leads That Deliver **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2026 **What do you like best about DemandScience?** The quality of leads they provide and the ease of use of their software. Excellent customer support. **What do you dislike about DemandScience?** They don’t have a large pool of the micro-focused groups we need, but this doesn’t come up very often. **What problems is DemandScience solving and how is that benefiting you?** I give them a list of accounts I would like to target and they provide the inquiries that come from this program. ### 37. Truly Global Prospect Database with Customer Service Excellence **Rating:** 4.0/5.0 stars **Reviewed by:** Aidan G. | Senior Marketing Manager - International, Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2026 **What do you like best about DemandScience?** Great database of prospects that is truley global. Great customer services - above and beyond **What do you dislike about DemandScience?** Some of the length of time of the team coming back to you - when there is a technical issue **What problems is DemandScience solving and how is that benefiting you?** They are helping to target the right audience for our campaigns ### 38. Too Many Unpolished Tools with Minimal Program Return **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2026 **What do you like best about DemandScience?** I appreciated the different options and channels they offered. **What do you dislike about DemandScience?** Customer service was lacking at times. They also offered too many tools, and most of them didn’t feel fully fleshed out before being presented to us. Overall, we saw minimal, if any, return from our programs. **What problems is DemandScience solving and how is that benefiting you?** We adjusted our content syndication program with them. We were able to go back to the drawing board many times and refine our audience to fit our exact needs. ### 39. Strong Global Reach but Could Showcase Value Better **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 30, 2026 **What do you like best about DemandScience?** They offer strong reach across all regions, which is essential for a global company, and they also have solid coverage across senior-level functions. **What do you dislike about DemandScience?** There’s really nothing to dislike—they’re good at what they do. That said, I do feel they sometimes struggle to clearly show what added value they bring. **What problems is DemandScience solving and how is that benefiting you?** They’re helping us get our brand in front of senior-level members within our relevant buying groups, while also providing additional account insights that strengthen our relationship with sales. ### 40. Blind Network Limits Quality Visibility Despite Responsive, Fantastic Support **Rating:** 2.5/5.0 stars **Reviewed by:** Carly H. | Group account director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2026 **What do you like best about DemandScience?** Customer service from Marta specifically is fantastic. The team in general are very responsive and accomadinf to our requirments **What do you dislike about DemandScience?** Downside is that you are a blind network meaning we cannot truly identify where the quality is coming from **What problems is DemandScience solving and how is that benefiting you?** Expanding reach in our niche camapgins ### 41. Professional and Efficient, But Room for Proactive Improvements **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2026 **What do you like best about DemandScience?** I appreciate that DemandScience is very professional and operationally efficient. They are also very approachable and ready to implement any changes during the campaign. The team is very helpful, and these qualities reduce friction and increase reliability in execution. **What do you dislike about DemandScience?** I think they could improve on proactive optimization suggestions, benchmarking insights, and faster feedback loops on delivery challenges. **What problems is DemandScience solving and how is that benefiting you?** I use DemandScience for generating content syndication leads with ABM targeting, improving job role level targeting, and reducing friction in demand generation. ### 42. Rapid Response and a Can-Do Team That Gets Things Done **Rating:** 4.5/5.0 stars **Reviewed by:** Julio M. | Marketing lead, Enterprise (> 1000 emp.) **Reviewed Date:** February 06, 2026 **What do you like best about DemandScience?** Their rapid response and compromise to get things done. **What do you dislike about DemandScience?** So far, so good. The service has been great! **What problems is DemandScience solving and how is that benefiting you?** Building touch points with public in order to generate leads. ### 43. Easy to Use, Great Experience So Far **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2026 **What do you like best about DemandScience?** How easy it has been to work with the team. **What do you dislike about DemandScience?** N/A our first campaign is still ongoing. **What problems is DemandScience solving and how is that benefiting you?** lead generation campaigns to identify new customer info. ### 44. Content Syndication **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 20, 2026 **What do you like best about DemandScience?** The friendly team and the quality of the database. **What do you dislike about DemandScience?** The lists we receive often seem not to have been reviewed before sending them, especially most recently. This means additional review work for us and quite a number of leads to be rejected. **What problems is DemandScience solving and how is that benefiting you?** It is almost impossible to purchase leads in our region, due to GDPR rules. Lists are either outdated or simply not available. Content syndication via DemandScience solves this problem for us. ### 45. Super Responsive Team, Excellent QonQ Performance Across Regions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 15, 2026 **What do you like best about DemandScience?** They are super responsive and accommodating to my paid media vendor requests, and they showcase excellent performance QonQ for my client across various programs across various regions. I have thoroughly enjoyed working with Marta De Souza and the Content Syndication team. They are extremely good at their jobs. **What do you dislike about DemandScience?** Nothing comes to mind here, support and performance is excellent **What problems is DemandScience solving and how is that benefiting you?** Generating and capturing leads across multiple regions and personas with ease and superb performance. ### 46. Targeted Product Review Lists Make All the Difference **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about DemandScience?** The platform offers a targeted list of product reviews and carefully chosen professional reviewers, making it straightforward to complete the survey. **What do you dislike about DemandScience?** At times, when working with a limited budget, it can be difficult to obtain the level of product feedback we hope for. **What problems is DemandScience solving and how is that benefiting you?** Usually, when our product and marketing teams want to explore new target markets and conduct more effective market research, we prefer to outsource this work to a vendor like DemandScience if we lack a dedicated team or internal resources. ### 47. Good experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about DemandScience?** Good customer experiene. The team is always following up on promotions and open to collaboration. Always sharing insights on new products and platforms and willing to implement new strategies. **What do you dislike about DemandScience?** So far I've had good experience with Demand Science. **What problems is DemandScience solving and how is that benefiting you?** Helping us meet our KPIs and goals. ### 48. Highly Responsive, Accommodating Representatives **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2026 **What do you like best about DemandScience?** All the representatives are very responsive and accommodating. **What do you dislike about DemandScience?** There are no specific examples that comes to mind **What problems is DemandScience solving and how is that benefiting you?** - Reaching buyer-group contacts within target accounts, - improve contact information of said buyer group executives, - communicate our product offering to c-suite executives - Screen available opportunity within target accounts with qualifying questions ### 49. Outstanding Customer Service and Flexibility **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2026 **What do you like best about DemandScience?** The customer service and flexibility are great. **What do you dislike about DemandScience?** I don’t have enough visibility into where leads are being sourced from, which makes it harder to understand what’s driving them and to track their origin clearly. **What problems is DemandScience solving and how is that benefiting you?** Generating account-based leads with an efficient CPL while maintaining high quality. ### 50. Outstanding Team at DemandScience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about DemandScience?** The people at DemandScience are what we liked best. **What do you dislike about DemandScience?** Perhaps there could be options for customization. **What problems is DemandScience solving and how is that benefiting you?** New logo confirmation and mql's passed to partners are benefits to our partner program. ## DemandScience Discussions - [Is there another product I should be considering? What's the top seller?](https://www.g2.com/discussions/38460-is-there-another-product-i-should-be-considering-what-s-the-top-seller) - 1 comment, 1 upvote - [What is Terminus ABM Platform used for?](https://www.g2.com/discussions/what-is-terminus-abm-platform-used-for) - 1 comment - [Why is ABM important?](https://www.g2.com/discussions/why-is-abm-important) - 1 comment - [View DemandScience pricing details and edition comparison](https://www.g2.com/products/demandscience-demandscience/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+08%3A10%3A58+-0500&secure%5Bsession_id%5D=c56571fe-a8b1-4485-a858-e2994f15924e&secure%5Btoken%5D=01e32887e5cfbb0d4b4996de6920eb6b49a53e6cda6dde344fa194d63d0b6fa2&format=llm_user) ## DemandScience Integrations - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Integrate](https://www.g2.com/products/integrate/reviews) - [Marketo-Based Systems for Growth-Driven Marketing & Sales Teams](https://www.g2.com/products/marketo-based-systems-for-growth-driven-marketing-sales-teams/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) - [Slack Connector for Jira](https://www.g2.com/products/slack-connector-for-jira/reviews) ## DemandScience Features **Channel Functionality** - Display Functionality **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Data Import & Export Tools **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Website Personalization - Content Creation and Distribution **Platform Basics** - Retargeting **Lead Monitoring** - Features - Performance - Identification **Agentic AI - Lead Capture** - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Adaptive Learning - Natural Language Interaction **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Digital Advertising **Platform Data** - Measurement - Revenue Analytics **Platform Reporting** - Measurement - Dashboards **Platform Data** - Campaign Measurement - Attribution **Data Capture** - Mobile - Websites - Data **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Adaptive Learning - Proactive Assistance - Decision Making **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Prioritized Accounts - Trending Accounts - Sales Activation **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Analytics** - Export/Import - Reporting **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Adaptive Learning - Natural Language Interaction - Decision Making **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Customization** - Forms - Templates - Integration **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Platform** - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Internationalization - Notifications ## Top DemandScience Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,890 reviews) - [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) - 4.5/5.0 (8,853 reviews) - [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) - 4.3/5.0 (256 reviews)