Propensity US: Walmart for Electronics is a data-driven solution designed to help brands and marketers identify and target consumers with a high likelihood of purchasing electronics from Walmart. By leveraging Prosper Insights & Analytics' extensive consumer survey data, this tool enables precise audience segmentation and enhances the effectiveness of digital marketing campaigns. Key Features and Functionality: - Consumer Propensity Models: Utilizes advanced models to predict consumer behavior, focusing on individuals inclined to buy electronics at Walmart. - Data-Driven Insights: Built upon Prosper's comprehensive monthly consumer surveys, offering factual and privacy-compliant data for accurate targeting. - Digital Targeting Enhancement: Provides brands with the ability to control audience activation and improve their own data through a virtual clean room environment. - Transparency and Performance Metrics: Offers Lift over Random metrics for each model, ensuring transparency and allowing brands to assess performance before activation. Primary Value and User Solutions: Propensity US: Walmart for Electronics addresses the challenge of effectively reaching potential electronics buyers at Walmart. By offering precise consumer propensity models, it enables brands to: - Optimize Marketing Efforts: Focus resources on high-potential customers, increasing campaign efficiency and return on investment. - Enhance Personalization: Deliver tailored messages to consumers based on their likelihood to purchase, improving engagement and conversion rates. - Maintain Data Privacy Compliance: Utilize privacy-compliant data, ensuring adherence to regulations while accessing valuable consumer insights. This solution empowers brands to make informed decisions, refine their marketing strategies, and achieve better outcomes in targeting Walmart electronics shoppers.