Propensity US: Target for Electronics is a data-driven solution designed to help brands and marketers identify and target consumers with a high likelihood of purchasing electronics from Target stores. By leveraging Prosper Insights & Analytics' extensive consumer survey data, this tool enables precise audience segmentation and enhances the effectiveness of digital marketing campaigns. Key Features and Functionality: - Retailer-Specific Shopper Models: Provides propensity models tailored to Target electronics shoppers, allowing for focused marketing efforts. - Zero-Party Data Utilization: Utilizes data directly obtained from consumers through surveys, ensuring privacy compliance and accuracy. - Transparent Metrics: Offers Lift over Random metrics for each model, providing transparency and measurable effectiveness. - Virtual Clean Room Access: Enables brands to enhance their own data within a secure environment, facilitating better audience activation. Primary Value and User Solutions: Propensity US: Target for Electronics empowers brands to efficiently allocate marketing resources by focusing on consumers most likely to purchase electronics at Target. This targeted approach increases campaign ROI, reduces acquisition costs, and fosters stronger customer relationships through personalized marketing strategies. By integrating this solution, businesses can achieve more effective audience engagement and drive higher sales in the competitive electronics market.