HUMAN Programmatic Ad Fraud Defense detects and mitigates disruptive ad fraud in the programmatic ecosystem to ensure quality inventory reaches real humans across all channels. Whether in pre-bid or post-bid implementations, HUMAN provides deep technical analysis and actionable insights that do more than simply measure the presence of fraud. These insights enable the ecosystem to mitigate the threats and change the economics on the cybercriminals. With Programmatic Ad Fraud Defense, ad tech platforms, device owners, publishers, and advertisers are empowered to trust the evidence-based decisions driving digital advertising.