--- title: Profound Reviews meta_title: 'Profound Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1124 reviews by the users' company size, role or industry to find out how Profound works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1124 scale: '5' date_modified: '2026-07-20' parent_category: name: Artificial Intelligence url: https://www.g2.com/categories/artificial-intelligence --- # Profound Reviews **Vendor:** Profound **Category:** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,124 ## About Profound Profound helps the world’s biggest brands, including 10% of the Fortune 500, win more business from ChatGPT, Gemini, and other LLMs. With Profound, marketers get the full cycle of insight, action, and measurement. We provide the proprietary data, AI agents, and analytics you need to build high-impact campaigns that improve your visibility in AI search. As a result, teams at Ramp, DocuSign, and Figma use Profound daily to monitor their brand presence, identify high-value opportunities, and deploy AI agents that move the needle for agent engine optimization (AEO). Here’s what you get with Profound: Insights backed by data. Prompt Volumes is a proprietary dataset that creates the first accurate estimation of search conversations on LLMs. This lets you can pinpoint real, high-volume conversations relevant to your business, and inject your brand voice at scale. And, Answer Engine Insights then analyzes your brand's presence across ChatGPT, Perplexity, Gemini, and Copilot, showing how often you're mentioned, how you rank against competitors, sentiment trends, and which platforms drive the most visibility. Opportunities listed by highest potential impact. The Opportunities feature pinpoints where your brand visibility is weakest and tells you exactly what content will help you break into more AI search conversations. Each Opportunity is ranked by effort and impact, from net new content to existing optimizations. Profound Agents to take action autonomously. Agents autonomously use Profound's data to draft highly relevant articles, content briefs, landing pages, and optimizations. Through our integrations, they can notify teams for review via Slack, stage and publish directly in CMSs like WordPress, Sanity, and Contentful, or build presentations with Gamma. Our Agents can also perform deep research, use LLMs, build site maps, and more. Embedded analytics to measure true impact. Agent Analytics tracks what traditional analytics platforms like GA4 and Cloudflare miss. With infrastructure-level monitoring, see how bots and crawlers from AI platforms access your website: which pages crawlers visit, how often they return, and traffic and conversions from real users who were referred to your site via AI search. The Answer Engine Optimization (AEO) platform that drives results. Ramp used Profound to become the 5th most visible fintech brand in the world in a matter of weeks. "Profound allowed us to uncover behavioral patterns that traditional SEO tools couldn't capture. By analyzing long-tail queries in LLMs, we gained data-driven insights that let us run more targeted tests and stay ahead in AI-driven search." — Ashley Nguyen, SEO Strategist at Ramp Join the industry-leading marketing teams using Profound to control how their brands show up in AI search. ## Profound Reviews ### 1. Profound Levels Up Our AEO Strategy and Helps Us Move at Scale **Rating:** 5.0/5.0 stars **Reviewed by:** Josh J. | Demand Generation Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Profound?** Profound is helpful not just from a performance standpoint but also an execution standpoint. It's been a great way to level up our AEO strategy in real time. I don't feel blind when making decisions. Profound helps us move at scale enabling us to stay ahead of the competition. **What do you dislike about Profound?** Overall, it's gotten better but some features were a little rough at the start like building custom agents. Also, the webinars aren't much help as an experienced user since their Q&A focus tends to be very basic and focused on new users. This is where I'm glad we have a a fantastic account manager (Sean C.) who keeps us updated and in the know. **What problems is Profound solving and how is that benefiting you?** Profound has helped us increase our AI MQL production by 8x within 2 months. We're seeing higher lead production and great MQL to SQL conversion rates. ### 2. Best-in-Class AI Search with Intuitive Tracking and Excellent Support **Rating:** 4.5/5.0 stars **Reviewed by:** Taegan M. | Digital Content Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** Best in class AI Search platform, which means it fits that perfect circle of great UI/UX and strong performance and trustworthy data. They collect daily answers for the tracked prompts, and tracking the answers is very intuitive. They also have very strong support and onboarding if its something you end up wanting to use. Integrations is something they've been working on and it's coming along well. **What do you dislike about Profound?** So there is a lot of discussion around pricing with Profound. There is a monthly tier that is quite affordable. For a large company expect to pay for their Enterprise plan. It comes with a slew of support which is very nice, and the team are experts in the space. Worth it if your company is going all in with AI Search. **What problems is Profound solving and how is that benefiting you?** Tracking, measuring, and improving content/website pages/citations across LLMs such as Gemini, Claude and GPT. ### 3. Trusted Data, Easy UX, and Flexible Assistants with Profound **Rating:** 4.5/5.0 stars **Reviewed by:** Matt S. | Founder, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** We tried a couple of comparative tools and trusted the data a lot more with Profound. The data made sense, the UX was easy to navigate and the agentive assistants had a high degree of flexibility to help you get the out exactly as you wanted. **What do you dislike about Profound?** I thought all of the offering was strong. I guess one opportunity area is to surface more classic SEO analysis alongside the AEO recommendations - but I think that is coming at some point to the platform. **What problems is Profound solving and how is that benefiting you?** AEO visibility and knowing how we rank vs. our competition - this is allowing us to have much smarter conversations & reports at our leadership level. We are also now actively analyzing & optimising how we can get more of our products ranked in ChatGPT Shopping mode - we believe this could be big business for us moving forward. ### 4. Reshaped how we think about publisher partnerships **Rating:** 4.5/5.0 stars **Reviewed by:** Ian W. | Global Head of Affiliate Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** Profound has been the fastest way for us to see where Xero shows up across ChatGPT, Perplexity and Google AI Overviews. For an affiliate team, that's gold. We use Prompt Volumes and citation data to identify high-authority publishers we should be partnering with, prioritise outreach, and back our pitches with real data instead of guesswork. **What do you dislike about Profound?** The platform is excellent at surfacing insights, but turning those into action still requires a fair bit of manual lift on our end. Exporting citation data into our affiliate prospecting workflow could be smoother and tighter. **What problems is Profound solving and how is that benefiting you?** Profound is solving the visibility problem for AI search. Traditional SEO tools tell us where we rank on Google, but they cannot tell us whether ChatGPT or Perplexity recommends Xero when someone asks for accounting software. Profound closes that gap. For our affiliate team specifically, it has become a prospecting engine. ### 5. Clearest, Most Reliable AI Visibility Data with Great Competitive Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Cosima C. | Director of SEO & GEO Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2026 **What do you like best about Profound?** Clearest, most reliable data my team has found so far for AI visibility, with easy competitive comparison as well. We also work with a fantastic rep who keeps us up to date with all of the new features that are being added constantly - the platform is always evolving! **What do you dislike about Profound?** The price is a bit high; ideally as an agency we could get slightly better rates since we work at a higher volume. **What problems is Profound solving and how is that benefiting you?** Profound is actively staying ahead of other platforms by consistently improving their data and adding new features that are ready to address emerging problems in the Search landscape by the time our clients start asking about them. For instance, the Ads platform is ready just as our clients are starting to ask about GPT ads. ### 6. Frequent New Features and Responsive Profound Support **Rating:** 4.5/5.0 stars **Reviewed by:** Troy V. | SEO Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I like that they’re consistently releasing new features. Those updates can be a bit hit or miss, but it’s still encouraging to see them continuing to innovate. The Profound support team is also very responsive, which makes it much easier to resolve issues when they come up. **What do you dislike about Profound?** I like doing my own data analysis outside of the platform, but the export feature for many of the tables and charts doesn’t work very well. The raw data that comes out also isn’t organized in a very intuitive way, which makes it harder to work with once it’s exported. **What problems is Profound solving and how is that benefiting you?** We’re working on building our off-page SEO/GEO strategy, and the citation insights in Profound have been vital for that. It’s especially helpful to see which pages are being cited by AI tools, so we can focus our outreach on those specific websites. ### 7. Strong AI Visibility and AEO Agents—Backed by an Attentive, Innovative Account Team **Rating:** 5.0/5.0 stars **Reviewed by:** Luke M. | Graduate Digital Marketing Executive, Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** The platform gives us strong visibility into how we show up across AI surfaces, both within our category and relative to competitors. The addition of AEO Agents also shifts the platform from being purely about delivering insights to enabling action as well. Beyond the product itself, the account team is incredibly attentive and feels like a genuine innovation partner. **What do you dislike about Profound?** This isn’t exactly a dislike, and it’s something I can tell they’re actively working on, but while the tool provides a substantial amount of insight, turning that insight into clear, actionable next steps/recommendations would make the platform truly indispensable. **What problems is Profound solving and how is that benefiting you?** It gives us clear visibility into how we’re showing up across a growing set of AI surfaces, lets us automate some of our core workstreams, and helps us establish a measurable way to track our optimisation efforts for AI search. ### 8. In-Depth AI Citation Insights and Essential Prompt Analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Sneha B. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** Measuring how AI models are citing us: what the citations are, the in-depth analysis it provides for those citations, the number of prompt values, and what the essential prompts are. All of that. **What do you dislike about Profound?** The measurement itself feels unstable. LLM outputs are too variable across prompts, users, and model iterations for the reporting to feel truly dependable. And structurally, this risks turning into another SEO loop where companies optimize for discoverability mechanics instead of building better products or understanding customers better. **What problems is Profound solving and how is that benefiting you?** The main way I’ve used Profound is to figure out which prompts I should be using so I can improve my content based on the forms. I also use it to see what kinds of citations I’m getting and what results are showing up for those forms. The keyword lists have been helpful for me as well. ### 9. Profound helps us find & execute on content opportunities with confidence **Rating:** 5.0/5.0 stars **Reviewed by:** Helene F. | Content marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Profound?** Profound makes it easy to get a clear, high-level view of LLM performance, while also helping you dive deeper into specific prompts, topic subsets, and other areas of opportunity when you need more detail. This has helped us maximize our LLM-driven conversions considerably. **What do you dislike about Profound?** I would like to see Profound provide deeper performance metrics for specific pages I own. For example, if I want to see which page is being cited more or less frequently over time, there doesn’t seem to be any place within the platform to analyze that data. **What problems is Profound solving and how is that benefiting you?** Profound enables us to analyze how our content performs in LLMs, helping us spot and act on opportunities we likely wouldn’t have identified otherwise. Since LLMs can feel like a black box, Profound gives us a stronger sense of control and a clearer understanding of what’s happening. ### 10. Unmatched Citation & Source Data Transparency—Easy to Use **Rating:** 4.5/5.0 stars **Reviewed by:** Kyle G. | Sr. Marketing Programs Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** The citation and source data. Knowing which URLs the models are pulling from when they mention us (or our competitors) is the thing I couldn't get anywhere else. Everything else flows from that. **What do you dislike about Profound?** Really not much at all- easy to use platform too. **What problems is Profound solving and how is that benefiting you?** Before Profound, we had no visibility into how our brand showed up in AI search. We knew traffic patterns were shifting — more buyers were asking ChatGPT and Perplexity instead of Googling — but we couldn't measure any of it. Profound gave us that visibility. Now we know which prompts our buyers are running, where we show up in the answers, which competitors are cited more often, and which sources the models trust. That's reshaped our content priorities and given us a real way to track progress on AI search instead of guessing. ### 11. Best-in-Breed GEO/AEO Monitoring with Rapid Feature Updates **Rating:** 4.0/5.0 stars **Reviewed by:** Yang G. | VP of MarTech, Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Profound?** Profound is best of breed in the fast moving GEO/AEO space and therefore, while we also have access to and leverage other monitoring tools in this space, Profound is clearly the most active in terms of adding new features and even sharing useful insights on their blogs. **What do you dislike about Profound?** Relative to other solutions, it's a bit on the pricier side. We've found it to be worthwhile but harder to scale given the cost. Hence it's part of our tool set but not the only one. **What problems is Profound solving and how is that benefiting you?** It gives use visibility to our SOV across multiple AI engines which is critical given the changing dynamics of the customer discovery funnel. We are an OTA and we do see headwinds for the traditional SEO traffic and so AEO/GEO is definitely the way forward. ### 12. Clear insights into how to boost my brand's presence in AI search **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan J. | Senior Content Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2026 **What do you like best about Profound?** It makes it easy to see how we’re showing up in AI search and to track where we can improve. AEO can feel like a bit of a stab in the dark at times, but Profound’s tools help narrow things down and highlight specific areas to focus on. **What do you dislike about Profound?** Some of the reports and features take a little time to get your head around. Would also be great if it were slightly clearer/easier to understand how to take action from recommendations. **What problems is Profound solving and how is that benefiting you?** It's helping us understand where we stand in the era of AI search. It gives a great insight into where we're showing up and for what search terms. By having this overview, we're no longer guessing on where to invest our time and effort. ### 13. Robust API Made AI Stack Integration Straightforward and Reliable **Rating:** 5.0/5.0 stars **Reviewed by:** Joshua C. | Senior DevOps Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** By far, the best part about Profound for me as a DevOps engineer is its robust API. I was able to wire it into our AI stack (Claude, ChatGPT) for reporting and analysis, which made the integration feel straightforward and reliable. The user interface is clean and easy to interact with, and having a dark mode really goes a long way. When we need help, they are quick to offer support! **What do you dislike about Profound?** I’ve genuinely had no issues with Profound so far. It feels like a well-rounded, cutting-edge product, and my experience with it has been consistently smooth. **What problems is Profound solving and how is that benefiting you?** We’ve been able to leverage Profound to help brands show up more often in AI search, which has resulted in more conversions and better customer satisfaction. Overall, Profound seems to offer a strong potential return on investment. ### 14. Great Insights and Real-Time Prompt Trends—Plus Valuable Learning in Profound University **Rating:** 4.5/5.0 stars **Reviewed by:** Debi Prasad S. | Product Operations Leader | Data, SEO & Automation, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** Profound’s insights are great. I can quickly explore how eBay is performing on AEO for my selected prompts, and I can also see which trending prompts people are searching for in real time. The most helpful part for me was Profound University, where I learned a lot about how LLMs actually work to fan out queries and what we should do to get better visibility. Pricing looks little on higher side if I want to expand my prompt. **What do you dislike about Profound?** With the number of prompts I need, it feels unlikely that I’ll be able to scale at the pricing Profound charges. **What problems is Profound solving and how is that benefiting you?** AEO is one of the biggest use cases for me, and I feel Profound provides exactly the insights I need. The UI is really good to use for my day to day tracking. ### 15. Amazing AI search insights and top tier service **Rating:** 5.0/5.0 stars **Reviewed by:** Chris R. | Director, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** I love how Profound does a great job trying to best simulate what a real-world user interaction would look like in an AI search platform. I appreciate how extensive the platforms are as well. The sophistication of the data and the ability to interpret it with the ask feature is impressive. The initial setup was very easy, especially with their dedicated customer support. **What do you dislike about Profound?** I think the UI can feel a bit hard to navigate into specific views, and I would love the ability to make custom views that I can use to set my filters and configurations in a more consistent way. Dashboards are a helpful start though and data connections/integrations. **What problems is Profound solving and how is that benefiting you?** Profound gives me a measurable idea of how my brand appears in AI search better than any other platform. ### 16. Great for Tracking AI Citations and Boosting LLM Visibility **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 02, 2026 **What do you like best about Profound?** I like that I can track my AI citations and mentions across different LLM platforms. I also really like their "Agents," which help provide solutions for improving visibility in those various LLMs. **What do you dislike about Profound?** They’re constantly launching new features, which can be distracting. I’d prefer to stay focused on the primary goal of improving visibility, and I understand that some of the new features can support that. Still, the nonstop rollout of new products pulls attention away and makes it harder to keep that focus. **What problems is Profound solving and how is that benefiting you?** Profound highlights our visibility in LLMs and compares it with our competitors, which gives us a solid benchmark for understanding the gap that exists. This helps me communicate clearly to senior leadership about where we stand today. The agents that provide recommendations to improve our scores are also very useful and make it easier to focus on what to address next. ### 17. Profound Delivers Actionable Data, Easy Onboarding, and Customizable AI Agents **Rating:** 4.5/5.0 stars **Reviewed by:** Tanner P. | Head of Organic Search, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** Profound has great data I use to help inform decisions that affect not just my role, but the entire company. Onboarding was a breeze. The AI agents help complete some very specific tasks on schedules and are so customizable that I don't have to worry about bad outputs. Navigating the platform is pretty straight forward. Pricing is very competitive and provides a great return when compared to how many processes it helps me speed up. **What do you dislike about Profound?** Occasionally the platform is a little bit slow/buggy. I also wish there were a few more native integrations specific to my tech stack. But it can all be overcome via API for the most part. **What problems is Profound solving and how is that benefiting you?** Profound is helping to inform my content strategy and improve processes across the spectrum from ideation to publishing. ### 18. The One-Stop-Shop GEO Solution You Need In Your Arsenal **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** June 18, 2026 **What do you like best about Profound?** Profound always seems to be one step ahead of the competition on Ai research, and doesn't place limitation on their platform. Whether its technical GEO, optimizing content for AI, brand claims, the ability to create and deploy custom agents straight form the platform, the number of data streams Profound uses and reports on is cutting edge. The UI/UX is very intuitive and easy to use, and when support is needed, they are responsive and engaged. Its been an absolute pleasure using Profound **What do you dislike about Profound?** Honestly the only thing I can think of is the push for usage of Prompt Volumes. I still don't trust them or the data behind them, but that's much more of a personal take than industry sentiment. It would be great if more in depth information and strategic transparency were somewhere accessible on the website or the platform. **What problems is Profound solving and how is that benefiting you?** Profound offers an all-in-one solution to majority of our GEO work streams. Log file analysis is of great benefit as its one of the only ways to truly gain insight into AI's behavior on client websites, Performance reporting and benchmarking is beneficial for YoY reviews, and many of the software's other features remove the fragmented approach many industry professionals have been relying on and places them all in one convenient location. It means less time my team needs to spend learning to code solutions, and more time actually employing meaningful changes our client's sites and ROI benefit from. ### 19. Intuitive Insights for LLM Performance Tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Rupa P. | Enterprise (> 1000 emp.) **Reviewed Date:** June 17, 2026 **What do you like best about Profound?** I find Profound's intuitive interface very easy to use, which makes measuring our performance and understanding our positioning compared to competitors clear and straightforward. The searching ability within the citations is really helpful, as is the ability to export the raw results. These features allow us to dive deeper into analysis beyond just aggregate scores and help us make strategic decisions. The setup was very easy and intuitive, which added to the seamless experience of using the platform. I've looked at competitors and Profound does seem to have the most robust interface. **What do you dislike about Profound?** I would appreciate more demos on their agents. I want to use them and they are great, but they don't achieve what I need. I want to be able to have them look across multiple topics or I want to prompt them with more defined questions to sovle for and have it do the research. I'm not well versed with how to adjust the nodes to get to output I want. This may simply be an issue of providing better training for your agency partners or customers directly. **What problems is Profound solving and how is that benefiting you?** I use Profound to track our visibility in LLMs and compare our performance against competitors. It gives us insight into the performance changes over time and helps us understand the impact of our interventions. ### 20. Brand Visibility Tracking with Expert Guidance **Rating:** 4.5/5.0 stars **Reviewed by:** Manuela B. | Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Profound?** What I love most about Profound is the Claude MCP integration. It's incredibly easy to set up and get value from right away. The fact that I can track metrics like run visibility and citation rates directly through Claude makes the workflow so seamless and intuitive. I also like how the AI summary on the homepage gives me a quick digest of what's happened in the last seven days — it's like having an assistant always keeping me in the loop on our AEO and LLM visibility performance. Lastly, I appreciate the mentorship and support from their team. **What do you dislike about Profound?** I would love to see more ongoing mentorship and support. As part of the first cohort, which ran for one week, I found the experience incredibly valuable — and I think offering something similar on a bi-weekly or monthly basis would be a great way to help customers continue learning. Answer engine optimization is such an emerging space, and that kind of consistent guidance would make a real difference. **What problems is Profound solving and how is that benefiting you?** I use Profound to track Fellow's brand visibility and citation rates across AI platforms like ChatGPT, Perplexity, and Claude. It provides the critical metrics and expert guidance I need to execute our answer engine optimization strategy — and it's been instrumental in helping me demonstrate the impact of our AEO content efforts to leadership, showing concrete evidence that our work is driving real improvements in LLM visibility and brand awareness. ### 21. Important Infrastructure for the AI Discovery Era **Rating:** 5.0/5.0 stars **Reviewed by:** Rick T. | Senior Director, Growth Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** What I like about Profound is that they’re not just slapping AI labels onto traditional SEO tooling. They’re actually building around a new behavior: how brands show up in LLM responses, what sources shape those answers, and how AI starts influencing category perception at scale. That’s a much more interesting problem than rankings and keywords. **What do you dislike about Profound?** LLMs are probabilistic, constantly evolving, and way less deterministic than traditional search ever was. So while a lot of the tooling is directionally useful, there’s still a real risk of over-indexing on metrics that haven’t fully stabilized yet. **What problems is Profound solving and how is that benefiting you?** Profound is solving a problem that didn’t really exist before LLMs became a discovery layer: brands now need to understand how they’re represented inside AI-generated answers, not just in search rankings. ### 22. Intuitive UI with helpful LLM Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Xinhui W. | Senior Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Profound?** I like that Profound's UI is easy to navigate, which enhances my experience. It gives me the option to change chart types, which is really helpful. For example, trend lines help me understand trends over time, and bar charts help me understand the performance from different segments. Also, the initial setup was very simple. **What do you dislike about Profound?** The LLM trend by prompt volume is very limited to Chat GPT. I'd like to understand the overall trend of LLM. I would like data to include job-related prompt volume over time and a breakdown of all major LLM providers. **What problems is Profound solving and how is that benefiting you?** Profound helps me understand LLM share, track trends, visibility, mentions, and competitor positioning. The option to change chart types is useful for analyzing trends and performance across segments. ### 23. Great tool for easy action steps to boost AEO rankings **Rating:** 4.5/5.0 stars **Reviewed by:** Max W. | Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I love how easy it is to identify actionable steps to improve our AEO rankings. By quickly reviewing citation sources and content ideas, I can diagnose what needs to change and pinpoint solutions that help us improve our rankings. **What do you dislike about Profound?** Truthfully, not much! We’re in a bit of a tricky situation because we have two separate products we’re trying to analyze, and it’s been somewhat difficult to clearly define the differences between them in certain gray areas. That said, overall we love the product. **What problems is Profound solving and how is that benefiting you?** We've seen massive leaps in our AEO rankings since starting to use profound nearly a year and a half ago. A lot of the lift from suggestions isn't massive, as the tool is quick to identify tactics that are easy to implement. ### 24. Versatile Support and Efficient Content Generation **Rating:** 4.0/5.0 stars **Reviewed by:** Katlyn P. | Director, Engagement and Retention, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Profound?** I really appreciate the range of support Profound provides for our content production and implementation. The agents are incredibly helpful for speeding up our workflow while still letting us produce the same quality of content and briefs. In particular, the "YouTube video to blog article" and "blog content generator based on topic" agents have been especially valuable, giving us access to opportunities we didn’t have before Profound. **What do you dislike about Profound?** There is a lot of data to sort through. Having a more concise, actionable way to sort through it and identify top issues to address would be helpful. **What problems is Profound solving and how is that benefiting you?** I use Profound for content generation, optimization, and performance monitoring. The workflow support and agents speed up my work, letting me maintain quality in my content and briefs. ### 25. Profound's Agentic AEO Workflows Deliver Deep AI Search Visibility **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Profound?** The agentic capabilities are the standout. Profound lets you build and run answer engine optimization workflows at a depth that nothing else we have tried comes close to. The AI and intelligence layer is genuinely impressive — it gives us real visibility into how our brand is showing up across AI-driven search, tracking mentions and share of voice in a way that feels purpose-built for where search is actually heading. From a UI and UX perspective, the platform is clean and navigable. It is powerful without being clunky, which matters when you are trying to get a team ramped up quickly. Onboarding was straightforward and the support has been responsive when we had questions early on. We are still early in our use of it so I cannot speak to the full ROI picture yet, but the signal is strong enough that we view this as a strategic platform investment, not just a tool. For a team that sees AEO as a core priority, the pricing feels justified given what you are getting access to. Integrations are functional for our current workflow. If answer engine optimization is on your radar, Profound is worth a serious look. **What do you dislike about Profound?** The learning curve is real, but it is worth being honest about where that comes from. Answer engine optimization is still a nascent discipline and the tooling reflects that complexity. Profound is not a plug and play solution, it requires you to come in with some strategic clarity about what you are trying to track and influence. That is less a knock on the platform and more a reflection of the space itself. As the category matures I expect that ramp to get smoother. **What problems is Profound solving and how is that benefiting you?** The core problem Profound is solving for us is visibility in a search landscape that is fundamentally changing. As AI-driven answers replace traditional search results, the old playbook stops working and most teams are still playing by it. Profound gives us the infrastructure to understand where and how our brand is showing up in AI-generated responses, which is not something you can piece together manually or with legacy SEO tooling. Beyond the tactical visibility gains, the bigger benefit has been the mindset shift it has forced internally. Having a platform that quantifies AEO performance makes it easier to build internal alignment around why this matters and get the organization moving in the right direction. That change management piece is underrated. When you can show stakeholders concrete data on brand mentions and share of voice in AI search, the conversation changes. Long term we see this as a brand reputation play. The teams that figure out AEO now are the ones that will have compounding visibility advantages as AI search continues to eat traditional results. Profound is giving us the foundation to be one of those teams. ### 26. Valuable AEO Insights with Some Rigidity **Rating:** 4.0/5.0 stars **Reviewed by:** Kevin C. | Head of Marketing Operations, Enterprise (> 1000 emp.) **Reviewed Date:** June 10, 2026 **What do you like best about Profound?** I think the best part about Profound is just how they handle data. Unlike other tools that pull data from the back end or APIs, which don't quite match what a real user sees on their screen, Profound really captures the front-end user experience. It shows how a website looks, what it says, and what that experience is like. This is the biggest difference I've seen compared to other tools. **What do you dislike about Profound?** I think probably the biggest issue is just how rigid it is in the sense that you need to kind of have the exact prompt in the platform already so that you can track and keep an eye on it. And I suppose that in itself is a little bit inflexible and makes it a little bit manual, so I can imagine that will improve in the future. It's still obviously a new tool, but that's definitely one of the things that I'd say is, a little bit of friction and requires more work than it probably should. **What problems is Profound solving and how is that benefiting you?** I use Profound for AEO, helping us understand our visibility in LLMs, what people are asking, and where the data comes from. It captures the front-end experience users see, which is a big difference from other tools. ### 27. Simple and Informative, But Needs Refinement **Rating:** 3.5/5.0 stars **Reviewed by:** Unnati J. | Clawsellte nail, Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2026 **What do you like best about Profound?** I find Profound to be a very helpful and useful platform that provides valuable insights. The experience is smooth, and the interface is easy to use, which saves me time and guides me effectively. What stands out most is its ability to collect information easily and present it in an understanding, organized way. It's a supportive tool for my learning, productivity, and problem-solving processes. I also found the initial setup to be very simple, with new features being easy to use without much difficulty. **What do you dislike about Profound?** The expeditions is not fully working for me. The app should improve by increasing its potential performance, as this affects the customer's experience. It needs to involve new ideas to attract customers and build trust. **What problems is Profound solving and how is that benefiting you?** Profound simplifies my learning by making information easy to find and understand, which boosts my productivity and problem-solving. It's straightforward to use, saving time and providing helpful guidance. ### 28. Flexible, Creative Platform That Levels Up Client Work **Rating:** 4.5/5.0 stars **Reviewed by:** Rob S. | VP of Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** Profound is a flexible, creative platform that can be used by a novice but also set up in a complex professional way that enable sour agency team to take client work to the next level. Clean, accurate, and a good combination of complex and approachable. **What do you dislike about Profound?** There are some limitations, as many new products face, I would like to have more access control in a multi-client environment, I also would love to see them add geo-fencing type features. The contracts, though strong competitively, are a bit inflexible for our multi-client type approach. **What problems is Profound solving and how is that benefiting you?** It has given us amazing insight into AI performance as well as tremendous insight into competitive intelligence and information. Its been a really great story telling tool for the emerging AIO/GEO space. ### 29. A must-have tool for measuring Share of Voice in Generative AI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Profound?** The dashboard and UI make it easy to benchmark our visibility against competitors across all major AI search engines. Instead of manually guessing how AI handles our brand, we now have automated, recurring reports on high value travel prompts that save our team hours each week. The platform isolates exactly which pages are being cited, provides a tangible way to measure our ROI and immediately shapes our content strategy. **What do you dislike about Profound?** It doesn't offer broad-scale macro industry trends. Everything has to be tracked on an individual prompt basis, which can make it difficult to get a complete, top-level picture of overall market shifts. It's great for specific tracking, but it requires a lot of manual prompt management to try and piece together larger vertical trends. **What problems is Profound solving and how is that benefiting you?** It solves the problem of AI search opacity by taking the likes of ChatGPT and Gemini and providing the same level of tracking, keyword monitoring, and competitor benchmarking that we’ve relied on for years in traditional SEO. The primary benefit is that we can finally measure, track, and optimise our visibility in AI-generated answers using concrete data rather than guesswork. Another great feature is their AI agents and integrations with other tools, making reporting easier and complete ### 30. Revolutionized Our Website Visibility Analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Enrico C. | SEO strategist, Enterprise (> 1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Profound?** I really like Profound's clean user interface. It's very simple to understand and provides a wide array of different metrics and features. Profound organizes everything in a user-friendly and understandable manner, which is great. My favorite feature is the 'ask feature' because it compiles a lot of metrics into one simple, interactive element, allowing human interaction with AI. It provides exactly what I'm looking for in the format I need, making it my favorite part of Profound. The onboarding experience was very simple, and the team was very helpful, providing training and insights into how useful the tool can be. They understood our main problems well, and the user interface is easy to use, so we didn't face any difficulties. Additionally, Profound integrates well with tools like Tableau and our internal tools, which adds great value. **What do you dislike about Profound?** There could be more transparency in Profound, especially regarding how prompts are tracked and broken into fan outs, which we can optimize for. Also, though the Sheets feature is very useful, it sometimes hallucinates depending on the model, causing the output to be not very good. This means I often have to export the data and use a different tool. I realize this is a new feature and expect it will improve with time. **What problems is Profound solving and how is that benefiting you?** I use Profound to gain transparency and top-level analytics on AI trends. It helps assess website visibility, understand brand citations, and analyze competitive space easily. The 'ask feature' compiles data for regular reporting, reducing the manual effort of pulling data from various sources. ### 31. A practical way to monitor AI visibility and sentiment **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Profound?** What I like most about Profound is that it helps us understand how our brand is actually being talked about across AI platforms, not just whether we're being mentioned. For my role, sentiment has become incredibly important. It isn't enough to know that sentiment is positive or negative. We need to understand what's driving it, how often certain themes are appearing, and which sources AI models are relying on when forming responses. That context helps us identify potential issues early, understand how our brand is perceived, and make better decisions around content, SEO, PR, and brand strategy. We also use prompt analysis and visibility tracking regularly. One of the most useful things is being able to see how AI platforms interpret user intent and where our brand appears within those conversations. It often surfaces opportunities and gaps that would be difficult to spot otherwise. The competitor insights are another big advantage. Being able to compare our visibility against other brands across ChatGPT, Google AI Overviews, and Perplexity helps us understand where we're winning, where we're falling behind, and where we should focus next. Overall, it has been a valuable asset in what we're trying to achieve. And I also find it super user friendly. **What do you dislike about Profound?** The biggest challenge isn't specific to Profound, but to AI visibility measurement in general. The landscape changes incredibly quickly, and data coverage can vary depending on the platform or prompt. As our team relies on the platform more, we'd love even deeper reporting and analysis options. However, the product is evolving quickly, and many of the improvements we've wanted to see have already been added or are clearly being worked on. **What problems is Profound solving and how is that benefiting you?** In my role, Profound helps me understand how our brand is being perceived across AI platforms. Instead of guessing what's driving visibility or sentiment, I can see the sources, themes, and competitor activity behind it, which helps our team make smarter decisions across content, SEO, brand, and reputation management. ### 32. Excellent AI Citation Visibility for Tracking GEO Performance and Trends **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew C. | Associate Director, SEO Outreach, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** Probably the visibility into AI citations and understanding where and why brands are showing up across AI platforms. It’s been really helpful for tracking GEO performance, spotting trends/opportunities, and connecting offsite authority efforts back to actual AI visibility. **What do you dislike about Profound?** The data can still feel a bit noisy/inconsistent at times, especially when trying to compare trends over time or understand why certain citations fluctuate. I’d also love more workflow/project management features around prioritization, recommendations, and actioning opportunities directly from the platform. **What problems is Profound solving and how is that benefiting you?** Profound is helping us better understand sentiment, visibility, and brand positioning across AI-generated answers and citation sources. It’s especially valuable for spotting recurring themes, identifying negative/mixed sentiment trends, and understanding how offsite authority efforts are influencing AI perception and visibility over time. ### 33. Streamlined AI Search Monitoring, Needs Improved Navigation **Rating:** 4.5/5.0 stars **Reviewed by:** Devon T. | Associate Director of Emerging Digital, Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2025 **What do you like best about Profound?** I like that Profound can pull in all answers about specific queries or topics and shows us how the client shows up. The aggregator feature is valuable as it provides a better idea of the overall sentiment in AI search platforms and offers concrete opportunities to develop content around real queries for inclusion in AI search. The initial setup is fairly simple, and the Profound team has been very helpful in getting us set up and available for any questions. **What do you dislike about Profound?** The platform itself has a lot of features, some of which can be difficult to find without deep diving to search. **What problems is Profound solving and how is that benefiting you?** I use Profound to monitor client sentiment on AI search platforms, aggregate competitive insights, and develop strategic content for digital PR. ### 34. Essential Tool for Targeting and Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Angela B. | Director, SEO & AI Search, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Profound?** I use Profound for AI search visibility for clients. I love everything about Profound, honestly. It takes all the guesswork out of figuring out what questions clients have. Claude works amazingly with Profound, and we've used the Profound MCP to create amazing reports within Claude using the Profound data customized to our clients' KPIs. I also found the setup very easy. They've really addressed any shortcomings I had, especially with the new helper for building agents. I just hope they keep shipping new features because I love it. **What do you dislike about Profound?** Honestly everything is great! Just keep shipping new features as things change! **What problems is Profound solving and how is that benefiting you?** I use Profound for AI search visibility, targeting the right queries, directing PR outreach, and it eliminates guesswork in identifying client questions. ### 35. Intuitive UI and Responsive Support for Mastering AI Search **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Environmental Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2026 **What do you like best about Profound?** Profound's UI is very intuitive and easy to use. It helps us monitor our AEO visibility which was essentially a "black box" to us. Our account manager is incredibly responsive and always willing to help with any questions we throw their way. Highly recommended for any brand looking to master AI search. **What do you dislike about Profound?** As a cutting-edge tool in a niche, specialized market, the software can be quite expensive. **What problems is Profound solving and how is that benefiting you?** Traditional SEO tools are blind to conversational search. Before Profound, there was no automated way to know if, when, or why engines like ChatGPT, Gemini, and Perplexity were recommending our brand. Profound turns a total blind spot into measurable data. You get immediate visibility into your AI "Share of Voice," allowing you to track your true presence in the conversational search landscape. Explaining AEO to franchise partners or corporate leadership can be incredibly difficult. Profound’s intuitive UI packages highly technical LLM data into clean, scannable visuals. Combined with a highly responsive account manager to help you navigate the insights, it makes it much easier for you to form and communicate a clear strategic POV to your stakeholders. ### 36. Easy, Intuitive Platform with All the Features We Need **Rating:** 5.0/5.0 stars **Reviewed by:** Eva H. | Intern, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Profound?** Honestly, I like everything !! The platform is easy to use and intuitive, and it has all the features we need. **What do you dislike about Profound?** Nothing specific comes to mind right now. If I had to point to something, it’s more of a general feeling that the sentiment could be developed further and expressed in a more complete way. **What problems is Profound solving and how is that benefiting you?** Before using Profound, we struggled to understand where to position brands in terms of AI visibility. With Profound, we’ve been able to access AI visibility rankings that show brands alongside their competitors, which has been really interesting and helpful. I would also add that Profound haas been able to show us our position on various LLMs (ChatGPT, Google AI Overview, Perplexity). ### 37. Essential LLM Visibility Insights for AI-Driven Search **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Profound?** Profound has become an essential tool for managing and growing our blog's presence in AI-driven search. The LLM visibility insights are super valuable — being able to see how and where we're surfacing in AI citations gives us a clear picture of our content's reach in a channel that's only becoming more important. One of the standout features for us is the AI bot crawl data. Understanding how crawlers are interacting with our content has opened up a whole new layer of insight into how we're appearing in results. **What do you dislike about Profound?** The platform is pretty intuitive, but sometimes having to jump between a lot of tabs to pull together insights can get a bit confusing. It's not a dealbreaker, but having more of that information in one place would make it easier to get a quick read on things. **What problems is Profound solving and how is that benefiting you?** Profound helps us understand how our blog is showing up in AI-generated results and citations. As more people turn to LLMs for information, knowing where and how we're surfacing in that space is really valuable. ### 38. Invaluable Data Insights, Yet Steep Learning Curve **Rating:** 5.0/5.0 stars **Reviewed by:** Steven P. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Profound?** I utilize Profound to help identify key areas of opportunity within our brand and relevant competitor areas. It helps us cut through the noise on topics that matter, allowing us to make executive decisions promptly. The visibility of specific search intent-driven topics, such as how people use crypto and how we are placed among our competitors in crypto hardware, is a major benefit. I like the on-the-fly visual graphics showcasing us, our competitors, and our target competitors. This feature allows us to dive into any topic conveniently. I appreciate the access to an extreme depth of data in Profound. The more comprehensive and rich data feed we create, the more valuable insights we get from the comparisons and data. The platform allows us to identify what competitors are doing to gain an edge and compare it to our practices, facilitating a deeper analysis with a data-driven approach. The initial setup was easy, and their team has been an ongoing asset as we've used the tooling. **What do you dislike about Profound?** If you don't know how to navigate the platform, or what is considered good or detailed information, then your experience is harder to jump into. It's also easy to 'over' index on what you think is valuable, which leads to questionable data. Some screens felt like they gave too much information, and you would require several screens to really 'understand' the data meaningfully. **What problems is Profound solving and how is that benefiting you?** I use Profound to identify key opportunities, cut through noise on important topics, and make executive decisions promptly. It provides convenient intelligence with visual comparisons to competitors and a data-driven approach to evaluating our practices. ### 39. Valuable AI Visibility and Citation Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Profound?** Profound provides a clear view of AI search visibility across platforms like ChatGPT, Gemini, and Perplexity. The ability to track citations, monitor competitors, and identify content opportunities in one place has made it a valuable addition to our reporting and optimization workflow. The platform is easy to use and helps surface insights that would otherwise require significant manual effort. **What do you dislike about Profound?** Profound provides valuable AI visibility insights, but I would like to see more granular reporting, additional historical data, and greater customization of dashboards and exports. More context around visibility changes and citation fluctuations would also help teams better understand performance and identify optimization opportunities. **What problems is Profound solving and how is that benefiting you?** Before using Profound, it was difficult to consistently monitor how our brand appeared across AI platforms and understand which sources were driving citations. Much of this analysis required manual searches across tools like ChatGPT, Gemini, and Perplexity, making it time-consuming and difficult to track trends over time. Profound provides a centralized view of AI visibility, citation share, and competitor performance, helping us identify content opportunities, measure the impact of optimization efforts, and report on AI search performance more efficiently. This has significantly reduced manual effort and improved our ability to make data-driven content and SEO decisions. ### 40. Clean UX and Practical AI Prompt Monitoring with Helpful Team Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Profound?** Profound was one of the first platforms we found that offers a practical way to monitor and quantify AI/LLM prompts and their outputs for our client. The UX is clean and easy to navigate, and our weekly meetings with the team have been helpful for understanding the different features that have rolled out since we started. That said, some newer features, like agents, come with a steep learning curve, which has made it harder for me to integrate them into my own day-to-day usage. Overall, it’s a solid system for monitoring performance across key prompts. **What do you dislike about Profound?** Profound could really benefit from a few additional sorting options in its performance reporting. As it stands, if I’m trying to pull together a report, I have to manually go through prompts to find what I need. I also find the search function difficult to use and not very intuitive. More broadly, I’d like to use the system to research new opportunities for clients, but the knowledge base feels limited. While I assume some of that is due to the amount of information released by ChatGPT and Google, I still expect that, for the value of the platform, there would be stronger research capabilities to help us better optimize our clients’ websites. **What problems is Profound solving and how is that benefiting you?** Profound has been able to fill a reporting gap that other systems have stayed a step behind on as AI has become more and more prevalent in leadership conversations. Everyone wants visibility in mentions and citations, but other platforms haven’t been able to report on those metrics in a useful way. Profound can also report on sentiment, which is something my client is particularly sensitive to. It’s also a huge boon that Profound reports across so many different AI/LLMs, so we can get a more rounded view of our presence and sentiment than we would if we were only reporting on ChatGPT and Google AI. ### 41. Real-Time Citation Visibility Gains That Boosted Our LLM Presence **Rating:** 5.0/5.0 stars **Reviewed by:** Myrla T. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** I could see real-time improvements in my citation’s brand visibility thanks to the opportunities the platform gave me. We doubled on one of our most important prompts, which made us much more visible in the LLMs. **What do you dislike about Profound?** Pricing. It was somewhat difficult for us to demonstrate the ROI in the short term. **What problems is Profound solving and how is that benefiting you?** Service brands like ours rely heavily on recommendations and thought leadership. Because of that, it’s imperative to perform with the same depth and rigor we apply to SEO, but this time in the context of LLMs. More and more people are forming their opinions based on comparative charts generated by Gemini or ChatGPT. Profound used real intelligence for our brand to help us tackle these AI challenges. ### 42. Excellent AI Visibility Tool with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Manuela B. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Profound?** I really like the 'ask' and 'agents' features in Profound. With the ask feature, I can ask specific questions like getting a report of the last two weeks, checking where we were cited, and identifying which prompts need more work. Profound's ask feature allows me to monitor top-performing topics and sentiment. The agents are incredibly useful for tasks like weekly visibility reports, citation optimizations, and even creating content from YouTube videos. I also find the initial setup very easy, and the customer success team is very helpful. Their webinars are also a helpful resource. **What do you dislike about Profound?** There's nothing I dislike about Profound. However, given that AEO is a very new space, one idea for their team would be to host monthly office hours or hands-on workshops to share insights and best practices with their user base. In other words, more continuous education. **What problems is Profound solving and how is that benefiting you?** I use Profound to track LLM visibility and share of voice, monitor our competition, and prioritize content that impacts LLMs. It's essential for answer engine optimization and justifying content and external mention investments to leadership. ### 43. Rich Data, Needs UI Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Mary Catherine S. | Senior Director, Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Profound?** I find Profound's ability to see what text in the original source material is pulling through very useful because it allows us to dive deep into the factors that shape AI search results. I like the custom citation categories, as they enable us to apply precise definitions for media tiers by industry, which is beneficial for our analysis. I also appreciate the ability to reclassify social accounts, ensuring accurate classification between client and peer content. Moreover, seeing client position or rank within answers and citations is important, as it allows us to better assess the strength of reputation relative to peers. **What do you dislike about Profound?** I find the UI a little clunky for our use case. 'Mentioned on Page' isn't checked for all pages. The UI could better enable comparisons and analysis between branded and unbranded prompts besides tags. Also more comprehensive written documentation would be great. I don't want to set up an entire 30 minute call to get information on new features. **What problems is Profound solving and how is that benefiting you?** I use Profound to collect AI search results and assess how clients appear in AI searches. It simplifies daily data collection from various platforms with a neutral user perspective. Its features help us understand AI search formation and manage media classifications effectively. ### 44. A Powerful Tool for Understanding AI Search Performance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Profound?** Our team uses Profound to uncover AI Insights that are hard to find elsewhere. As LLMs continue to reshape how people discover information, Profound helps us understand how we're performing in AI-driven search experiences compared to our competitors. The prompt tracking feature is especially valuable for my team. It clearly shows where we have visibility gaps, where competitors are gaining traction, and which content opportunities we should prioritize. I also appreciate being able to monitor progress over time across sentiment, rankings, and overall position. The platform is easy to use once you understand the basics, and the Profound team is consistently launching new features and improvements. In a space that changes as quickly as AI search, that ongoing innovation is a major benefit. **What do you dislike about Profound?** I'd like to see their AI content tool become a bit stronger in output; it's not as good as other tools I use in my day-to-day. **What problems is Profound solving and how is that benefiting you?** I use Profound to gain AI visibility insights for clients, helping identify organic content gaps. It tracks prompts, overall sentiment, and position ranking, showing us where we stand against competitors, which is a game-changer for maintaining competitiveness. ### 45. Insightful and User-Friendly, But Needs Accurate Filtering **Rating:** 4.5/5.0 stars **Reviewed by:** Jon B. | Senior SEO Content Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Profound?** What I like most about Profound is how easy it is to dive in to see metrics and to see things like the actual prompts and responses that are coming back. I like the way you can drill down from a top line metric into the actual responses and analyze them within the tool. I also appreciate the ability to set up an API, and you can set up an API with Claude to analyze data on your behalf. Our team has used the AI agents to build content workflows within Profound. **What do you dislike about Profound?** I think one of the things that I've noticed is that the charts don't always reflect what's being filtered. So I do sometimes question how accurate things are in the UI. Sometimes when switching between filters like tags and topics, the top line visibility and citation numbers don't change. Even though when I'm looking at the same data from an export, the numbers do change slightly. Sometimes that makes me just slightly question whether what I'm looking at is, is accurate. **What problems is Profound solving and how is that benefiting you?** We use Profound to track visibility, gain insights into how Rover shows up in AI-powered searches, and dive into metrics and responses easily. ### 46. Intuitive and Efficient, and an excellent insight to your GEO data **Rating:** 4.5/5.0 stars **Reviewed by:** Lewis A. | Administrative Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I really like Profound's simplicity. Whether it's the clarity of the data it provides or how easy the representatives are to interact with, it's incredibly user-friendly, intuitive, and reliable. The content generation feature is also a big plus for me. We're able to assess and target specific content easily, and it saves a lot of time, especially when bringing data into meetings or creating content to target new natural language. **What do you dislike about Profound?** Revenue tracking in shopping mode could be an added tool **What problems is Profound solving and how is that benefiting you?** I use Profound to handle tangibility issues in SEO, track brand visibility, and target content easily. Its simplicity saves time in meetings and content creation. It's intuitive, reliable, and helps us stay ahead in AEO and AIO trends. ### 47. Profound Delivers Deep Insights and Seamless Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Dana S. | Senior Manager, SEO & Content, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Profound?** I like the unique approach Profound takes to develop prompt results. Most other tools lean into the API method of gathering results, but Profound uses a more authentic method, which seems to drive more insights and accuracy. Their approach provides deeper results that are more aligned with how potential customers are seeing chats with LLMs. This gives us greater accuracy for our tracking. I also appreciate having access to the API, which allows us to incorporate the research and insights within our other AI workflows. Their API provides unlimited calls, so we can perform more comprehensive reports within Claude that incorporate both SEO and GEO opportunities. The setup of Profound was relatively simple to get started and understand. Profound provides much greater depth across all features compared to the product we used before. **What do you dislike about Profound?** It's not a limitation of Profound per se, but we would prefer to track as many prompts as possible, but that would require a much bigger budget than what we currently have. I would love to see some industry benchmark comparisons that extend beyond the competitors that we track. **What problems is Profound solving and how is that benefiting you?** Profound offers deeper analysis of our visibility, improves our brand's presence in LLM results, and allows competitor tracking. Its API enables comprehensive reports and integration in other AI workflows, enhancing accuracy and insights. ### 48. Collaborative AI SEO Platform with a Supportive Team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 21, 2025 **What do you like best about Profound?** The best part of working with Profound has been the team. They consistently go above and beyond to support me, my team, and our clients in understanding both their platform and the broader AI SEO landscape. Whether we’re onboarding, troubleshooting, or looking for strategic guidance, they’re responsive, knowledgeable, and genuinely willing to dig into the details. Their partnership-oriented approach has made adoption much smoother and has helped build confidence internally and with clients in AI-powered search. **What do you dislike about Profound?** One area that could be improved is the ability to upload and manage assets directly within the platform. Right now, I have to rely on our Profound reps to upload content or make certain updates. Having more self-service options for asset management would make it easier to iterate quickly and execute faster. **What problems is Profound solving and how is that benefiting you?** Profound is helping address one of the biggest challenges in modern SEO: staying visible and competitive in AI-powered search environments. As generative engines become more common, traditional SEO strategies on their own are no longer enough. Profound offers a scalable way to monitor, optimize, and influence AI-generated answers - something that would be nearly impossible to manage manually at scale. For me and my team, this means we can proactively protect and grow brand visibility across emerging AI search experiences. It has also helped us educate clients and weave AI SEO into broader strategies, so they can gain a competitive edge early in the adoption curve. Overall, Profound has become an important part of how we future-proof our SEO programs. ### 49. Intuitive AI Visibility Tracking with Actionable Competitive Insights **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Profound?** What I like best about Profound is that it makes AI search visibility much easier to understand and track. As someone who works in content marketing, I've found the platform incredibly useful for seeing how brands are showing up across AI-generated responses. I especially like the visibility and citation-tracking features because they make it easy to identify trends, understand where brands are mentioned, and spot opportunities to improve the overall content strategy. The dashboard is intuitive and easy to navigate, so I can quickly move from high-level insights to more detailed analysis. One unexpected benefit has been the competitive insights. I originally saw Profound as a reporting tool, but it's also helped uncover content gaps and opportunities where competitors are gaining more visibility in AI search. I've also had a positive experience with onboarding and training. The certification program made it easy to get up to speed, and the support resources helped me better understand not only how to use the platform but also how to apply the insights strategically. Overall, Profound provides intelligence that would be difficult and time-consuming to gather manually. For teams investing in AI search and content strategy, it delivers meaningful value by helping turn AI visibility data into actionable insights and measurable opportunities. **What do you dislike about Profound?** One area where I'd like to see improvement is platform performance. I've occasionally experienced slow load times when navigating between dashboards or looking into specific datasets. This can make it more difficult to quickly explore insights, especially when moving between multiple prompts, brands, or reporting views during analysis. While this issue hasn't prevented me from getting value from the platform, improvements to speed and responsiveness would make day-to-day workflows more efficient. **What problems is Profound solving and how is that benefiting you?** Before using Profound, it was difficult to understand how brands were appearing in AI-generated search experiences. I could track traditional SEO metrics, but had very little visibility into how AI platforms were citing, recommending, or discussing brands. Profound solves that by providing a centralized way to monitor AI visibility, citations, sentiment, and competitive presence across different AI search platforms. Instead of relying on manual checks, I can now quickly identify where competitors are being cited more frequently, which topics are driving visibility, and where content may not be adequately addressing the questions AI models are answering. One of the biggest benefits has been the ability to analyze which sources and content are being cited in AI-generated responses. This makes it much easier to identify content gaps, understand why certain brands are earning visibility, and find opportunities to create or optimize content that better aligns with the information AI platforms are surfacing. These insights have helped me make more informed content recommendations for my clients and prioritize areas with the greatest opportunity for growth. ### 50. Easy-to-Navigate Platform with Powerful Sentiment Tracking and Great Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Profound?** Profounds platform is easy to navigate and digestable for users of all different skill sets and experience. Our accounts integration with GSC has helped further influence performance reporting and quantify performance. I haven't run into any major bugs or issues with performance and funcitonally of the platform itself, and Profound has a wonderful team of folks commited to supporting their partners with industry defining knowledge, tutorials, and on-going maintenance/support. Brand sentiment tracking across LLMs and as well as competitor mentions breakdown for tracked prompts has been incredibly useful for competitive analysis as well. Additionally, sentiment tracking across 3rd party information aggregates and social platforms like reddit and YouTube has been extremely valuable in completing deeper brand sentiment analysis that influences our larger brand/nonbrand strategies. **What do you dislike about Profound?** I dislike the limitations to number of prompts. I also don't like the volatility and potential innacuracy in query fanout data. **What problems is Profound solving and how is that benefiting you?** Profound is giving us exponentially more insight into our brands general sentiment and reputation across LLMs, search engines, and 3rd party sources. This is a large priority for us and our client, as their brands reputation is a big factor in their success as a business. - [View Profound pricing details and edition comparison](https://www.g2.com/products/profound/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-20+19%3A11%3A09+-0500&secure%5Bsession_id%5D=1322cebe-92df-4dfa-9ae2-397923b5d8c5&secure%5Btoken%5D=9167dbb6c8a9bc04cb36187b82e994d87d4210332fb56fe6cc0474fae1694948&format=llm_user) ## Profound Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Agentic AI](https://www.g2.com/products/agentic-ai/reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) - [AirOps](https://www.g2.com/products/airops/reviews) - [Airtable](https://www.g2.com/products/airtable/reviews) - [Akamai Content Delivery Solutions (CDN)](https://www.g2.com/products/akamai-content-delivery-solutions-cdn/reviews) - [AWS and Cloud Services](https://www.g2.com/products/aws-and-cloud-services/reviews) - [BaseHub](https://www.g2.com/products/basehub/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews) - [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews) - [Cloudflare One (SASE)](https://www.g2.com/products/cloudflare-one-sase/reviews) - [Contentful](https://www.g2.com/products/contentful/reviews) - [Cursor](https://www.g2.com/products/cursor/reviews) - [DataForSEO](https://www.g2.com/products/dataforseo/reviews) - [Fastly Content Delivery](https://www.g2.com/products/fastly-content-delivery/reviews) - [Ga4Auditor](https://www.g2.com/products/ga4auditor/reviews) - [Gamma](https://www.g2.com/products/gamma-gamma/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) - [Google Cloud Platform (GCP) - Alliance](https://www.g2.com/products/google-cloud-platform-gcp-alliance/reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Minvo](https://www.g2.com/products/minvo/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) - [Netlify](https://www.g2.com/products/netlify/reviews) - [Nostra AI](https://www.g2.com/products/nostra-ai/reviews) - [Optimizely Content Management System](https://www.g2.com/products/optimizely-content-management-system/reviews) - [Parallel](https://www.g2.com/products/withparallel-parallel/reviews) - [Payload CMS](https://www.g2.com/products/payload-cms/reviews) - [Perplexity](https://www.g2.com/products/perplexity/reviews) - [Sanity](https://www.g2.com/products/sanity/reviews) - [Scrunch AI](https://www.g2.com/products/scrunch-ai/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [Semrush for Enterprise](https://www.g2.com/products/semrush-for-enterprise/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Strapi](https://www.g2.com/products/strapi/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [v0](https://www.g2.com/products/vercel-v0/reviews) - [Vercel](https://www.g2.com/products/vercel/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [WP Engine](https://www.g2.com/products/wp-engine/reviews) - [YouTube Transcripts](https://www.g2.com/products/youtube-transcripts/reviews) ## Profound Features **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **AI Content Structuring - AI Search Visibility Optimization tools ** - AI-Optimized Content Structuring - Schema & Structured Data Optimization - AI-Readable Content Formatting - LLM-Ready Content Preparation **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools ** - Entity Recognition & Mapping - Knowledge Graph & Entity Linking - Semantic Content Analysis - Topic Authority Optimization **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Retrieval Optimization - AI Search Visibility Optimization tools ** - Passage & Chunk Optimization - AI Citation Optimization - Retrieval Readiness Analysis - AI Query Matching Analysis **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools ** - AI Citation Monitoring - AI Answer Visibility Tracking - Generative Search Performance Analytics **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting **Workflow & Platform Integrations - AI Search Visibility Optimization tools ** - CMS & Publishing Workflow Integrations **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration ## Top Profound Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,911 reviews) - [Scrunch AI](https://www.g2.com/products/scrunch-ai/reviews) - 4.6/5.0 (73 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) - 4.4/5.0 (824 reviews)