PrecisePrice is a digital retail solution developed by DealerSocket, designed to bridge the gap between online vehicle shopping and in-store purchasing. It enables customers to configure accurate payment options for their chosen vehicles in real-time, ensuring a seamless transition from online browsing to showroom visits. By integrating directly with DealerSocket's Desking and Dealer Management System (DMS, PrecisePrice ensures consistency in pricing and deal structures, enhancing both customer trust and dealership efficiency. Key Features and Functionality: - Real-Time Payment Configuration: Allows customers to calculate precise payments, including taxes, fees, and incentives, providing transparency and eliminating surprises. - Integrated F&I Menus: Offers VIN-specific Finance and Insurance (F&I options through integration with F&I Express, enabling customers to explore protection plans and warranties tailored to their selected vehicle. - Seamless Online-to-Showroom Transition: Utilizes personalized shortcodes to transfer online deal configurations directly to the showroom, ensuring a cohesive customer experience. - Desking and DMS Integration: Synchronizes online deals with DealerSocket's Desking and DMS platforms, reducing redundant data entry and streamlining the sales process. - Save and Finish Later Feature: Empowers customers to pause their online deal configuration and resume it later on any device without re-entering information, enhancing convenience and engagement. Primary Value and User Solutions: PrecisePrice addresses common challenges in the car-buying process by providing transparency, accuracy, and efficiency. For customers, it demystifies vehicle pricing and financing options, building trust and confidence in their purchasing decisions. For dealerships, it streamlines operations by integrating online and in-store processes, reducing desking time, and increasing back-end gross profits by an average of 17%. Additionally, dealerships experience a closing ratio that is 9% higher compared to other internet lead providers, positioning them competitively in the digital retail landscape.