Poool is a suite of tools for online content creator account creation and subscription: The Membership & Subscription Suite. The simple, all-in-one audience conversion, management & retention platform to turn content into business.
Control your revenue strategy in a simple, flexible and scalable way.
3 great reasons to choose Poool:
✨ Launch quickly: your conversion strategy will be live in less than 30 days. Some of our clients even launch in 10 days after the first onboarding call.
✨ A positive ROI in less than 90 days: the revenue generated thanks to your new subscriptions will cover the costs of our license in less than 3 months.
✨ Poool will accompany you for a long time: first launch a simple conversion strategy, then refine according to the type of content, device-type, location and the level of engagement to optimize your income over the long term.
Poool's impact on your income is strong, fast and continuous:
— +9 pts of cookie consent recovered under 5 weeks
— 2x logged traffic under 5 months
— 200% conversion rate increase under 5 weeks
With over 150 clients in 10 countries around the world, Poool’s proudly providing this technology to:
- *Pure-player medias*: Future, Gamekult, Le Petit Journal, Planet, CultureBiz, Les Numériques…
- *Brands*: Boursorama, My French Startup, Gerbeaud…
- *Broadcasters*: Euronews, RTL Belgium
- *Digital publishers*: ELLE Magazine France, Le Point, Jeune Afrique (including The Africa Report), Nice Matin, Challenges, Lagardère News, Centre France, Prisma Media (including Harvard Business Review)...
- *Publishers around the world*: What Doctors Don’t Tell You (U.K.), Neos Kosmos (Australia), Sinar Harian (Malasia), Diari Ara (Uraguay), Tageblatt (Luxembourg), Takurcitee (Slovakia)...
💻 Poool’s technical vision is all about:
- Flexibility, to adapt to our client’s strategy
- Open to your ecosystem of tools
- Simple to use, for marketing autonomy from tech
The Membership & Subscription Suite is made up of 4 complementary products:
- 🚀 Poool Access: Access is the Audience Conversion Platform for Content Creators to convert anonymous users into leads, members and subscribers — using Cookie Walls, Registration Walls and Paywalls, in order to increase Revenue per User (ARPU).
⚠️ Poool Access' dynamic paywalls are also available on iOS! ⚠️
- 🚀 Poool Subscribe: Subscribe is a low-code subscription management platform that allows publishers to create offers, build landing pages, configure forms, payment and additional steps as well as manage their subscribers, all without the need for tech support.
- 🚀 Poool Connect: Connect is a SSO and membership management solution for publishers to build a community of registered users.
- 🚀 Poool Engage: Engage provides a collection of on- and off-site widgets to engage members and subscribers (anti-churn actions), giving marketing teams complete autonomy in their retention strategies.
*How do people use our product?*
🔶 Optimize your conversion strategy:
1. Optimize premium offer visibility
2. Test out the wall placement
3. Optimize paywall messaging
4. Update your wall design
5. Increase conversion rates
6. Increase your subscription volume
7. Personalize your strategy based on source of traffic
8. Personalize your strategy based on location
9. Personalize your strategy based on device-type
🔶 Registration:
1. Account creation: risk-free launch
2. Optimize your wall visibility rate
🔶 Cookie consent:
1. Increase consent rates
2. Require users to choose
🔶 Generate leads:
1. Hybrid newsletter/paywall
2. Newsletter sign up
3. B2B lead generation
4. B2C lead generation
5. Increase the value of your print edition
🔶 Donations:
1. Launch a donation strategy
2. Donate directly in the paywall
🔶 Monetization:
1. Watch an ad or subscribe
2. Increase ARPU
3. Increase subscribers loyalty
🔶 Subscription:
1. Manage your subscription base
2. Create your offers
3. Create your landing pages
