Pinterest Performance+ is an AI-driven suite designed to enhance marketing efficiency on Pinterest by automating campaign management, optimizing creative content, and improving return on ad spend (ROAS). By integrating advanced automation tools, it simplifies the advertising process, allowing marketers to achieve better results with less manual effort. Key Features and Functionality: - Campaigns: Combines all Performance+ features to maximize gains, requiring 50% fewer inputs compared to standard setups. - ROAS Bidding: Prioritizes high-value conversion events to improve return on ad spend, with brands experiencing a 10% higher ROAS during testing. - Creative Optimization: Utilizes product catalogs to generate numerous ad variations, ensuring optimal delivery to the right audience, leading to a 19% increase in checkout revenue attributed to Pinterest ads. - Image Resizing: Automatically adjusts images to the recommended 2:3 aspect ratio, resulting in an average 6% increase in outbound clicks. - Generate Backgrounds: Enhances product Pins with AI-generated backgrounds, contributing to an 11% increase in conversion rates. - Targeting: Employs visual search technology to identify new audiences, reducing cost per mille by 17% compared to standard setups. - Budgets: Optimizes spending by adjusting budgets at optimal moments, achieving 3% lower costs per action compared to fixed budgets. - Bidding: Dynamically adjusts bids using real-time signals to prioritize high-value opportunities, reducing costs per action by 2% compared to custom bidding. Primary Value and User Solutions: Pinterest Performance+ addresses the challenges marketers face in managing and optimizing advertising campaigns by automating key processes and leveraging AI to enhance performance. It simplifies campaign setup, reduces manual input, and continuously optimizes creative content and targeting strategies. This leads to improved efficiency, higher engagement rates, and better overall return on investment for advertisers on the Pinterest platform.