--- title: PFL Direct Mail Platform Reviews meta_title: 'PFL Direct Mail Platform Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 174 reviews by the users' company size, role or industry to find out how PFL Direct Mail Platform works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 174 scale: '5' date_modified: '2026-07-12' parent_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- # PFL Direct Mail Platform Reviews **Vendor:** PFL **Category:** [Account-Based Direct Mail Software](https://www.g2.com/categories/account-based-direct-mail) **Average Rating:** 4.2/5.0 **Total Reviews:** 174 ## About PFL Direct Mail Platform At PFL, we specialize in creating data-driven direct mail that delivers authentic moments and amplifies growth for organizations, large and small. With a proven track record of success for some of the biggest brands in the world, we bring the measurement, personalization, and predictability you expect from digital marketing to the world of direct mail. Our one-stop-shop approach simplifies the execution process, managing everything from strategy and production to fulfillment, delivery, and measurement. We use digital tactics paired with memorable direct mail touches—from postcards and letters to dimensional mailers with logoed items—to increase engagement and drive results. We harness the power of your data to personalize campaigns at any scale, from hundreds to millions, ensuring that your customers receive relevant and personalized messages. Plus, our platform integrates with your CRM/MAP, enabling you to easily measure direct mail performance and ROI. Let us help you make your customers smile with direct mail that is engaging, personalized, and measurable. For customers in the early stages of their direct mail journey who aren't quite ready or equipped for automation, Printing for Less, PFL’s commercial printing company, can be engaged to send direct mail offline, without any technology integration. What’s more, Printingforless.com also offers a wide variety of print solutions through its e-commerce site. ## PFL Direct Mail Platform Reviews ### 1. Good integration, Decent customer service **Rating:** 3.5/5.0 stars **Reviewed by:** Phillip A. | Senior Manager Account Based Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2020 **What do you like best about PFL Direct Mail Platform?** I like that you can integrate the campaigns directly into your MAP and send gifts en-masse. We have a great CSM that does what they can to take care of us and make sure things are working properly. Working with the CSM on customizations is great and you really can do a lot in terms of swag options. **What do you dislike about PFL Direct Mail Platform?** The back end management of the swag system is a little hard to navigate at times. Once you send the gift, you pay for it. It's not like other platforms where the person can choose to accept before it's sent. (granted, this could probably be built on your website easily enough). **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** TMA helps us to activate a traditionally slow channel and make it scalable. We've been able to turn this channel into something more akin to a nurture channel in addition to the large account less scalable gifting. ### 2. Seemless solution for automated mailings **Rating:** 4.5/5.0 stars **Reviewed by:** David G. | AVP for Marketing, Higher Education, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2020 **What do you like best about PFL Direct Mail Platform?** Love that it plugs into Salesforce Marketing Coud, allowing us to automate mailings to key prospective students. **What do you dislike about PFL Direct Mail Platform?** Little to dislike. The cost of printing and mailing is high, but PFL's prices feel comparable to other players in the industry. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We wanted to send mailings to potential students at key moments in their decision to enroll. But, mailing them by hand each morning is not practical. By setting up an automation that triggers a mailing based on key actions, we are able to achieve that personal touch at scale. ### 3. Fantastic Direct Mail Integration with Eloqua **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel H. | Senior Marketing Consultant, Business Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2020 **What do you like best about PFL Direct Mail Platform?** PFL offers an easy way to add direct mail to automated marketing campaigns in Eloqua. The integration was simple and effective, and the PFL team was great, helpful and supportive along the way! **What do you dislike about PFL Direct Mail Platform?** I had no issues with their service, everything worked as expected, and easily. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We were able to easily create customized promotional materials and integrate the sending of them through Eloqua, saving time and effort! ### 4. Direct mail automation through Marketo **Rating:** 3.5/5.0 stars **Reviewed by:** Scott H. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2020 **What do you like best about PFL Direct Mail Platform?** Support from PFL team was great through implementation and ongoing support. Solid documentation made onboarding fairly easy. The TMA workflow fits very naturally into Marketo and it's easy and logical to build triggered direct mail steps into broader multi-channel campaigns. If you use FedEx, they can automatically update statuses in your Marketo programs and/or SF campaigns upon delivery which is huge for reporting and attribution for us. **What do you dislike about PFL Direct Mail Platform?** Can't deliver to PO boxes. Turnaround times on updating "print on delivery" cards can be a bottleneck. Some of our projects have been delayed due to needing to make small updates to these cards. Had some minor issues with a couple test orders not being cancelled. **Recommendations to others considering PFL Direct Mail Platform:** Recommend defining your DM strategy and considering if/how triggered or automated direct mail fits. I see a lot of value in integrating DM automation into our other campaign efforts, but if you plan to simply launch ad hoc batch DM campaigns, you might not see great value with TMA. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Enables scalability of our DM channel which has proven to be high ROI for us. We're also now integrating triggered DM into our strategic campaigns to maximize our impact with relevant, right-time messaging. ### 5. Service with a smile **Rating:** 4.0/5.0 stars **Reviewed by:** Shonal N. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2020 **What do you like best about PFL Direct Mail Platform?** PFL's design and consultative services really understand what you're goals are and help you achieve them. The people there make the process of ideating, creating, and implementing a painless process. **What do you dislike about PFL Direct Mail Platform?** If you're not in a rush to get something out the door, you'll be fine. If you are under pressure to get the ball rolling quickly, you may find that things take longer than expected. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Adding a direct mail touch to our Tier 1 ABM program. We used PFL to create a package including a letter from our CEO, a brochure, and a gift. We set up some automation to alert our SDR team when the package delivered. This kicked off their outbound cadence. The process was pretty seamless to get up and running. We've received a couple of meetings from the program. ### 6. The future of direct mail. **Rating:** 5.0/5.0 stars **Reviewed by:** Amber C. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2020 **What do you like best about PFL Direct Mail Platform?** In a digital world, direct mail is a great way to get the attention of your prospects. Direct mail that can be personalized by the sender, to the recipient, on an individual basis is even better. That's what PFL has to offer. **What do you dislike about PFL Direct Mail Platform?** I think that PFL's direct mail solution is amazing. The biggest challenge that we had with implementing the program is to get sales to use it! **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** PFL has given us the ability to offer another touchpoint to our open opps at the 30/50% stage. Although we do not yet have enough data compiled to make a judgement on the large-scale impact of our program, we are seeing open opps who receive the direct mail piece through our PFL program closing more quickly, and more frequently. ### 7. Great support and inspiration **Rating:** 5.0/5.0 stars **Reviewed by:** Ashley W. | Demand Generation Marketing Manager - North America, Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2020 **What do you like best about PFL Direct Mail Platform?** Working with PFL is strategic and fluid. They helped me workout some of the details and come up with a few strategic options to execute an idea that I had for a marketing campaign! They have been great working with my team to deliver results and track the quality of our programs. **What do you dislike about PFL Direct Mail Platform?** There's too many programs I want to utilize them for. **Recommendations to others considering PFL Direct Mail Platform:** PFL has great strategic ideas to help you plan your projects or campaigns to outreach to exactly the right person. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Direct to consumer and provider programs in our healthcare marketing edits. ### 8. Extreme and PFL **Rating:** 5.0/5.0 stars **Reviewed by:** Isabelle S. | Channel and Regional Marketing Specialist , Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2020 **What do you like best about PFL Direct Mail Platform?** The team was so easy to work with, they took my ideas and have made them a reality. They were personable, fun and did a great overall job! **What do you dislike about PFL Direct Mail Platform?** Truthfully nothing! I will 100% be working with them again in the future! **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We were trying to close pipeline deals, we are still in the process so I don't know how well it worked yet, but it was a great way to keep people engaged ### 9. We improved results by adding PFL to Marketing Cloud **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2020 **What do you like best about PFL Direct Mail Platform?** PFL is really hands-on. It’s not just a menu to materials to send to your contact in Marketing Cloud. They ideate with us and help us come up with really creative ideas to reach our conversion goals. **What do you dislike about PFL Direct Mail Platform?** There isn’t really anything I particularly dislike. **Recommendations to others considering PFL Direct Mail Platform:** Utilize the services PFL offers i. Terms of creative solutions. Let them know what your quantifiably aiming for and see what they come up with! **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We’re solving for conversion. Sending emails is one way to accomplish that, but by adding tangible touch points for our customers, it has increase results. It’s also a great way to build brand affinity and social media shares. ### 10. Employers watch out! **Rating:** 5.0/5.0 stars **Reviewed by:** Eva J. | Director, Demand Generation Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2020 **What do you like best about PFL Direct Mail Platform?** Keep an eye on your marketers who use PFL - they may fall in love with the product so much that they decide to work for the company. I may or may not be speaking from experience here. As a former customer and current employee, I was most intrigued by PFL's one-stop-shop offering, with the ability to help strategize, source, and fulfill all direct mail campaigns in house. Trusting the PFL team to make the right decision for our brand's ABM efforts was a huge selling point. **What do you dislike about PFL Direct Mail Platform?** PFL specializes in creating remarkable experiences at scale - this is not a product for small organizations looking to run one-off campaigns. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** As a PFL customer while at my former employer, we used PFL to streamline strategy around our direct mail programs and manage the tedious process of making direct mail happen. Any ABM marketer can tell you horror stories of having to fulfill their own direct mail programs - it's the worst. PFL integrates with the systems you are already using (in our instance, Salesforce) to trigger direct mail to the right person at the right time based on behavioral triggers, plus they deal with all the annoying parts of sending direct mail! ### 11. Solid solution for direct mail sends at scale. **Rating:** 4.0/5.0 stars **Reviewed by:** Jordan D. | Director of Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2020 **What do you like best about PFL Direct Mail Platform?** The direct integration with FedEx is a lifesaver when it comes to coordinating our efforts with our sales team. Being able to clearly show them in Salesforce when a package is delivered and a link to the FedEx tracking that shows who signs for it helps hugely. **What do you dislike about PFL Direct Mail Platform?** It can take some time to get new products up and running, but the team is upfront and honest about timelines and they stick to them, so you know what to expect. **Recommendations to others considering PFL Direct Mail Platform:** Be clear about what you're trying to accomplish, be open to their suggestions about proper flows, and definitely come to the table with some sort of idea about what gifts you want to try sending. If you don't know what gifts you want to send, at least come with a rough narrative you want to try. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Our sales team really wanted to try direct mail in a scalable, repeatable way. Being able to use Salesforce logic-based triggers is a huge help to solving for that need. And we started to see a positive ROI within our first few campaigns. ### 12. Integrated Direct Mailer Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Earl L. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2020 **What do you like best about PFL Direct Mail Platform?** PFL offers a great way to add a personalized touch to integrated marketing campaigns via direct mail. Everyone we worked with throughout the entire process on their team was fantastic. We had to work out a lot of kinks from an automation standpoint and they made the process as simple as possible. **What do you dislike about PFL Direct Mail Platform?** Occasionally we had challenges communicating when we were up against a deadline due to people being in different timezones. That is the nature of the game though when it comes to the business world. **Recommendations to others considering PFL Direct Mail Platform:** If you want a trusted partner who you can rely on to get effective direct mail campaigns that generate effective ROI out the door then go with PFL. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** The automation has been huge for us from a reporting standpoint, especially when it comes to ROI. We are able to actively see the impact that direct mail is having on existing integrated campaigns and speak the the effectiveness in terms of a $ amount. ### 13. GAME CHANGER in the direct mail space **Rating:** 5.0/5.0 stars **Reviewed by:** Bailey R. | Enterprise (> 1000 emp.) **Reviewed Date:** September 01, 2020 **What do you like best about PFL Direct Mail Platform?** The PFL team is extremely helpful - their dedication to providing exemplary customer service experience makes them a joy to work with. They make the process as easy as possible for us - especially now when direct mail is more difficult than ever. **What do you dislike about PFL Direct Mail Platform?** I do wish there were better analytics and more data-points shown on the backend. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We have been able to streamline the direct mail process into a well-oiled machine. Our sales team is able to easily get direct mail kits without having to go through a bottlenecked process (i.e. making requests to the marketing team). ### 14. PFL's customer service is the key to their success **Rating:** 5.0/5.0 stars **Reviewed by:** Bobby N. | Sr. Marketing Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2020 **What do you like best about PFL Direct Mail Platform?** I had a wonderful experience working with PFL. They clearly described their solution and helped us understand the major benefits we would gain by partnering with them for our direct mail needs. They helped us develop an out of the box campaign that fit our messaging. Their implementation team walked us through the platform and made it easy for us to understand how to trigger a campaign. All of these things combined helped us deliver a successful campaign that drove sales qualified leads! **What do you dislike about PFL Direct Mail Platform?** If you are constrained by cost, there are fees for holding product in their warehouse as well as fees for getting undelivered items back to the warehouse. This wasn't a big issue for us but be aware if you have a really tight budget. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** PFL has helped us reach and connect with our enterprise level prospects. We were able to connect with companies that had been receiving emails and calls for months. The built in Salesforce integration made it simple for sales to understand when their prospects had received their direct mail pieces and they were able to tailor their outreach around these events. ### 15. Review of PFL **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2020 **What do you like best about PFL Direct Mail Platform?** PFL has great customer support at all times. I work with the CSM and the integrations team and they've been helpful pre-during and post campaign. It's easy to ramp up and start new campaigns from scratch. **What do you dislike about PFL Direct Mail Platform?** There were a few integration issues in the beginning but it's now solved. **Recommendations to others considering PFL Direct Mail Platform:** It's a great integration with different tools your company might already be using. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** PFL has allowed us to get to our prospects in a completely new channel and to integrate to our existing campaigns. It helps with our multi-touch integrated campaigns, and we've seen a great response rate from the recipients we sent it to. ### 16. Director of Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2020 **What do you like best about PFL Direct Mail Platform?** We finally have a way to incorporate direct mail in to our nurture programs. This helps us focus this high expense marketing tactic on only the most engaged prospects. They have been really great in working closely with us during our set up to come up with ideas on where to focus. **What do you dislike about PFL Direct Mail Platform?** They don't have creative services for a one-stop-shop. So it's best to have an agency aligned to bring concepts and design to the table. They have a small creative shop to help with fine tuning artwork for execution, but that's it. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We are solving for an integrated, high value, high impact direct mail program. ### 17. PFL full featured direct mail automation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2020 **What do you like best about PFL Direct Mail Platform?** Great customer support. SFDC integration to automate triggered sends. PMC is intuitive, easy to setup new items / permissions. PFL is a great solution for managing our promotional products & schwag with a large team with multiple budgets. **What do you dislike about PFL Direct Mail Platform?** The pricing of schwag items can be quite high. **Recommendations to others considering PFL Direct Mail Platform:** We haven't implemented the SFDC integration/ automation but plan to. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We have a large team with different business units and cost centers. PFL gives a centralized platform to manage our direct mail / schwag inventory. At this time we aren't fully integrated with SFDC, but would like that to change in the future. ### 18. Super happy we selected PFL, really impressed with all aspects of my experience **Rating:** 5.0/5.0 stars **Reviewed by:** David D. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2020 **What do you like best about PFL Direct Mail Platform?** The CS team is fantastic, lots of great ideas. I also really like the SFDC integration, it's slick and they made sure we were all set with many tests and trials. **What do you dislike about PFL Direct Mail Platform?** I really haven't experienced much of a downside. Covid has really screwed up sending and I wish they extended our contract because we won't be using their services for a while. Truth is I haven't heard back from them on this so it may be in the works. **Recommendations to others considering PFL Direct Mail Platform:** Be careful with the marketing from other vendors, I was blown away with the marketing from their competitors, but PFL did not provide the razzle-dazzle. What they did provide was superior service, great printing and real-time integrations with delivery services (which is a game-changer) **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** ABM efforts to set us apart from our competition with unique mail activation to our customers and prospects. ### 19. Eliminates redundancy and streamlines work processes **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2020 **What do you like best about PFL Direct Mail Platform?** PFL has helped us automate pieces of our customer journey so it is now hands off for a staff. We do not need to manually mail individual items any longer because PFL triggers a send whenever a new customer is acquired. **What do you dislike about PFL Direct Mail Platform?** My personal interactions have only been positive. The reps we worked with initially were very helpful. **Recommendations to others considering PFL Direct Mail Platform:** I recommend testing their work on one use case. You will soon find other ways to make use of their services. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** It reduces time mailing things. ### 20. Excellent services to support our sales team **Rating:** 5.0/5.0 stars **Reviewed by:** Richard S. | Corporate Marketing Programs Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2020 **What do you like best about PFL Direct Mail Platform?** SwagIQ is an amazing tool that helps our sales team connect with their prospects through a different and more personalized approach. PFL does an amazing job of packaging and fulfilling our orders, tracked in our CRM and always easily reported on. **What do you dislike about PFL Direct Mail Platform?** Sometimes there's difficulty with the platform itself and we have to get our business systems team involved to help out sales team troubleshoot. The PFL team, however, is always quick to respond and readily available to help. **Recommendations to others considering PFL Direct Mail Platform:** Listen to the recommendations from the PFL team. They have great insight and advice that can really help you properly utilize the tool. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** PFL allows us to work with the problem of stalled or unengaged leads. Through sending them a personalized note with an item of piece of swag, we are approaching them with personalized messaging and a memorable experience. ### 21. PFL Tactile Marketing Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2020 **What do you like best about PFL Direct Mail Platform?** PFL was insanely responsive and on top of communications. I'm very impressed with the way that they solved for problems and worked with our strategic initiative. **What do you dislike about PFL Direct Mail Platform?** There's not many things I'd dislike about PFL. I'm very impressed. Would use them again. **Recommendations to others considering PFL Direct Mail Platform:** Highly recommend using this software. The team is highly responsive and the program is very well integrated with the tracking platforms we use. The kitting experience is great - the products that PFL provides are top tier and make for a great customer experience. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** PFL allows us to kit, ship, and track our swag sends to customers all over N. America. Everything is linked to Salesforce and Marketo so the integration enables my sales team to understand where the sends are going and track when customers receive their gifts. ### 22. PFL - Taking our Gifting/Inventory Online **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2020 **What do you like best about PFL Direct Mail Platform?** PFL has been very helpful in automating our gifting strategy and inventory. It's been a relief to get inventory out of our storage rooms and into an online "store". We have also used them to house our trade show and events inventory, and that's been extremely helpful to have that go "digital" as well. Our Customer Success team is extremely responsive and having dedicated people has made PFL seem like an extension of our our team. **What do you dislike about PFL Direct Mail Platform?** There really isn't anything that has been a "Dislike" of mine in working with them. They've been helpful and responsive through onboarding, implementing and executing. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We are solving huge inventory issues and lack of metric/dashboarding with gifting - our sales team can see exactly how gifting has influenced their accounts. ### 23. Excellent ideas PFL has... **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** September 25, 2020 **What do you like best about PFL Direct Mail Platform?** PFL's really is excellent and i really love the ideas they have been providing to help achieve your goals. The people there make the process so much smoother, creating, and implementing a painless process. **What do you dislike about PFL Direct Mail Platform?** they take the time to go through things and take the time to really go through your problems and help to decide what they should do to help achieve your goals **Recommendations to others considering PFL Direct Mail Platform:** look at ways to automate and simple steps for marketing **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** trying to get the direct mail process started and get some good quality leads out of the process with some high ROI success ### 24. Marketing leader with 30 years of experience implementing multi platform promotions for non profits **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2020 **What do you like best about PFL Direct Mail Platform?** integration with our CRM, personalized gift options, ability to WOW our prospects with personalized creative follow up. The teams has been great to work with. **What do you dislike about PFL Direct Mail Platform?** Nothing really. We had a few delays because of vendors being closed for COVID, but otherwise have been happy. CRM API integration is always difficult for our organization for a variety of reasons, but once we got through that, things moved along. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** At a time when we couldn't create face to face experiences we used PFL for creative follow up with our top 100 prospects. We have moved quite a few of those prospects to next steps and closed several sales. It has been a great use of our resources. ### 25. PFL is a great partner for our Marketing Initiatives **Rating:** 4.5/5.0 stars **Reviewed by:** Tamsyn C. | Sr Growth Marketing Manager, Staffing and Recruiting, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about PFL Direct Mail Platform?** Automation and synchronisation with Salesforce. Responsiveness of the team assigned to our account. Love the new added E Gift Card service that PFL has added to their services. **What do you dislike about PFL Direct Mail Platform?** Don't have much ability to make changes to our kits without costs involved. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Very easy for our Sales Team to do meaningful outreach to prospects using PFL - literally with the click of a button. Direct Mail has become so important with the cancellation of events and PFL fills that need. ### 26. Great customer success team! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2020 **What do you like best about PFL Direct Mail Platform?** PFL has been very responsive and hands on as we aggressively scaled our direct mail program. This was very helpful as we were new to a scaled direct mail program **What do you dislike about PFL Direct Mail Platform?** There are some limitations on the kinds of things you can create which can be a challenge if you need gifting options that are unique **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** PFL has helped us automate a very laborious piece of our demand generation which has freed the team up to be more strategic. They’ve also helped connect us to the sales team through data. SwagIQ is a fantastic way to empower sales teams and leverage the crm in more proactive ways which has a positive side effect of encouraging record updates ### 27. Very easy to work with **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** January 24, 2019 **What do you like best about PFL Direct Mail Platform?** Best thing about PFL is their responsiveness to issues that arise on occasion concerning campaign setups. Their willingness to step in and help you through success is their biggest plus. **What do you dislike about PFL Direct Mail Platform?** There's nothing much to say regarding disliking PFL. The experience we've had thus far has been relatively smooth. They could probably make their dashboard a little more intuitive to use I suppose **Recommendations to others considering PFL Direct Mail Platform:** If it's out of the box integration, these guys are the best. Customized integration takes a lot of trial and error. But they eventually nail it. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** What PFL helps us solve is lead generation and retention by providing high quality direct mail collateral that supports our digital campaign efforts. ### 28. Great interactions- poor integration. **Rating:** 3.0/5.0 stars **Reviewed by:** Shelby M. | Advocate Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about PFL Direct Mail Platform?** I love the people we've worked with! They have always been helpful. **What do you dislike about PFL Direct Mail Platform?** The integration issues and notifications issues. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We have solved a fulfillment issue with PFL and the issue of creating products for our customers. **Official Response from Samantha Patterson:** > Hey Shelby! Thanks for the review. I talked with your CSM and it sounds like we have synced with the Influitive team and have identified the issue. We are working along with them to find a resolution that will work with both of our systems, so stay tuned. ### 29. PFL has changed the way we engage with our members **Rating:** 4.5/5.0 stars **Reviewed by:** Laura T. | Marketing Operations Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2019 **What do you like best about PFL Direct Mail Platform?** PFL is so easy to use, once you use it once - you are good to go! The best part is PFL walks you through everything & is there every step of the way. Dragging and dropping this into our Marketing Cloud Journey's and selecting our mail product is so simple. We are giving our members their channel preference of receiving mail - digitally, on demand/when they want/need it... very impressive! Looking forward to seeing where we take this solution into our future automation's and customer/B2B journeys. **What do you dislike about PFL Direct Mail Platform?** Nothing comes to mind on the actual TMA solution but when working with your PFL lead, discuss early on all the fields and how you want to map "date, time stamp, delivery address etc" - may times testing we forget a field that needed to be there to create the trigger. **Recommendations to others considering PFL Direct Mail Platform:** This in the future of digital touch points, get this on demand "print" option now! **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** PFL has given us the opportunity to give our members a print piece in their digital/automated journey's... "on demand". We also are capturing our members "channel preferences" before they hit our Marketing cloud journey so now we are able to use the PFL solution to engage them with how they want to be communicated to. A digital touch point that is making our mailing solutions better in the long run! ### 30. Looking forward to working with PFL **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2020 **What do you like best about PFL Direct Mail Platform?** I believe their strategy and execution will be bar none. **What do you dislike about PFL Direct Mail Platform?** I have just started my engagement with PFL and there is nothing so far. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Trying to gain additional awareness of our CXO community and open the door for sales. ### 31. Good option for sending customers gift in a programatic, trackable manner **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2020 **What do you like best about PFL Direct Mail Platform?** It's great to be able to integrate our customer gift programs in SFDC, so we can track and report on customer gifts. **What do you dislike about PFL Direct Mail Platform?** The implementation and SFDC integration was a bit challenging at times, but the PFL team was very receptive to feedback and also very supportive. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** With PFL, we can set up SFDC campaigns for each of our customer gifting programs, with automation and tracking for our efforts. ### 32. PFL's TAM is effortless **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2020 **What do you like best about PFL Direct Mail Platform?** It's very easy to set up and use for targeted mailings. **What do you dislike about PFL Direct Mail Platform?** There's really nothing I dislike about it **Recommendations to others considering PFL Direct Mail Platform:** It's worth the integration into your technologies **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We have scaled back our Direct Mail outreaches because of the ROI. But with this, we are able to send quality touches to our most engaged leads. ### 33. PFL Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2020 **What do you like best about PFL Direct Mail Platform?** The Salesforce integration allows reps to gift without leaving salesforce, and allows marketing to track the impact of gifting on revenue. **What do you dislike about PFL Direct Mail Platform?** The PMC set up took our company a long time and we have found global campaigns to be challenging **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We are solving revenue tracking and customized packaging ### 34. Scalable Solution for ABM Programs **Rating:** 4.5/5.0 stars **Reviewed by:** Stephanie M. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2020 **What do you like best about PFL Direct Mail Platform?** I appreciate how PFL makes activating ABM programs or campaigns with Sales/BDRs so simple and foolproof. Without them - implementing any direct mail campaign with our sales counterparts is a slow, heavy lift. **What do you dislike about PFL Direct Mail Platform?** The difficult part of working with PFL is that you don't have visibility/control over the final kit quality. This is a difficulty with any vendor, but is still something to consider. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** PFL helps us scale direct mail sends for our ABM programs. ### 35. Valuable Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Brady H. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2020 **What do you like best about PFL Direct Mail Platform?** The PFL team has been great with their communication as we onboard them as one of our partners. **What do you dislike about PFL Direct Mail Platform?** So far any speed bumps that have arose have been worked through, so nothing stands out as a negative. **Recommendations to others considering PFL Direct Mail Platform:** Allow some time to implement, but it appears to be worth it in the end. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We have not been able to go live quite yet with PFL, but once we do, we will be able to offer a very robust direct mail option to our customers. ### 36. PFL Programs and Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 06, 2020 **What do you like best about PFL Direct Mail Platform?** Support, proactiveness, strategy consultations. I feel like they're committed to our success. **What do you dislike about PFL Direct Mail Platform?** It seems expensive but don't have too much comparison to fully expand on this dislike. **Recommendations to others considering PFL Direct Mail Platform:** The support and collaboration has been fantastic. The team is responsive to our needs and very proactive in the creation and strategy of our campaigns. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Direct Mail challenges, using eGift to gain footing with prospects. We've realized we have other avenues and sequences to reach our marketable prospects. ### 37. Direct mail that's easy to scale **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2020 **What do you like best about PFL Direct Mail Platform?** PFL was extremely easy to integrate with Salesforce and we can run programs based on a wide array of triggers -- manual or automated. They also have a host of services for those with incomplete data sets, like return delivery and address reconciliation. The team at PFL is also extremely easy to work with and help maintain our own internal deadlines. **What do you dislike about PFL Direct Mail Platform?** I've sometimes been underwhelmed with the send ideas generated from the team, but we also tend to theme our programs so it's hard to match things up to our dream scenario. There is usually at least one send idea that fits what we're looking for from a cost and experiential perspective. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We use PFL on the pre-sales side to both increase demo and meeting attendance, as well as push deals along later in the cycle with a more one-to-one touch. From a customer perspective, we've had success with PFL for increasing engagement with customers on calls, and for raising awareness about new features and upsell opportunities. ### 38. Friendly team; creative ideas; My go-to for direct mail campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2020 **What do you like best about PFL Direct Mail Platform?** Their team of experts brings a lot of creative ideas to the table in terms of what do send. They take the time to research the ideas and costs. They are super friendly and helpful. Very easy to work with. They are more reasonable cost-wise in terms of branded campaigns. **What do you dislike about PFL Direct Mail Platform?** The timeframe for bringing together ideas with costs can sometimes be too long. Their costs for branded gifts are high because they don't do a huge volume there. Their expertise is in custom printed materials. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** They provide great direct mail campaigns using printed media. They can and do provide gifts/goodies that are part of the kit but they are not a branded gifting platform. ### 39. Sales and marketing can now automatically send thank you gifts **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2020 **What do you like best about PFL Direct Mail Platform?** PFL Tactile Marketing Automation integrates with Salesforce and Marketo allowing for sales and marketing to quickly and easily send thank you gifts to prospects and clients. PFL is a strategic partner because they actively and consistently review our direct mail strategy with us. **What do you dislike about PFL Direct Mail Platform?** PFL sometimes struggles with the creative aspect of larger, themed kit mailers. **Recommendations to others considering PFL Direct Mail Platform:** PFL is valuable because of the integration with Salesforce and Marketo and the ability to run ever-green campaigns of simple thank-you gifts. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** A typical physical mailer can take ten or hundreds of man-hours to collect the list of targets and their physical address, purchase items, kit all boxes, ship, and track. With PFL our sales and marketing teams can easily add a Salesforce contact to a campaign and trust PFL will do the rest. Email notifications from Marketo notify the accountable person when each kit is processed, shipped, delivered, or returned. ### 40. Marketing Analyst/ manager **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2020 **What do you like best about PFL Direct Mail Platform?** We're able to easily target our leads and send them items that work with our current campaign. So far it has proved very useful and has helped create meetings. **What do you dislike about PFL Direct Mail Platform?** with our smaller sized orders, some prices are a bit higher than we'd like but quality is good. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We are solving the problem of having trouble reaching the right people . email hasn't cut it and this helps us work around that. ### 41. Supportive team behind an innovative product **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2020 **What do you like best about PFL Direct Mail Platform?** I really enjoyed the customer support we received from the team. They were always willing to engage with our sales staff or think of new gift solutions. **What do you dislike about PFL Direct Mail Platform?** Many solutions were outside our budget, so, unfortunately, we were not able to take full advantage of the product. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** PFL helped us stay top of mind with customers, helped our response rate, and helped us brand ourselevs in a positive light. ### 42. PFL has been a great partner, flexible, and full of high-end, quality ideas. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Printing | Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2020 **What do you like best about PFL Direct Mail Platform?** Their team is dedicated to bringing a range of ideas to fit all budgets and delivering a cohesive, creative message. **What do you dislike about PFL Direct Mail Platform?** There is no way to browse a catalogue of items to customize. You are really limited to the ideas that they pitch. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We are using tactile marketing to differentiate our demand generation efforts and provide a service to our sales organization to provide promotional items to facilitate meetings. ### 43. Amazing company with a unique approach to ABM and direct mail marketing. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2020 **What do you like best about PFL Direct Mail Platform?** INCREDIBLE customer service and account management. Everyone I've worked with at PFL has been exceptionally creative, professional, hard working and dedicated to making our campaigns successful. **What do you dislike about PFL Direct Mail Platform?** The price is steep. The contract cost was high and it doesn't include any actual campaigns. This is a large investment **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We are able to execute complex, unique ABM campaigns with unique direct mail touches. This takes our digital marketing efforts to the next level and actually connecting us with our target accounts- something we were struggling with in the past. ### 44. The PFL Team has been very helpful and responsive. **Rating:** 5.0/5.0 stars **Reviewed by:** Adrian R. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2020 **What do you like best about PFL Direct Mail Platform?** We have been working to launch a new automated marketing strategy, PFL has been very responsive to our needs and brought great insight to the project. **What do you dislike about PFL Direct Mail Platform?** As a new customer, there hasn't been much that I dislike. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We are looking to proactively communicate with our customers with an end goal of providing convenient solutions. ### 45. Love the ideas the team brings, but where do I send things? **Rating:** 4.0/5.0 stars **Reviewed by:** Katy M. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2020 **What do you like best about PFL Direct Mail Platform?** Love the ideas the team brings, and the recent webinar was filled with clever ideas to send out for our target accounts. **What do you dislike about PFL Direct Mail Platform?** Just that I can't make much progress with the physical items during WFH **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** I really need help finding out where to send items - it's unclear who is still employed and if anyone would be open to receiving things at home vs the office. ### 46. Nice Promotional Products Aligned with Sales Enablement **Rating:** 4.5/5.0 stars **Reviewed by:** Verrion W. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2020 **What do you like best about PFL Direct Mail Platform?** I like that it provides my sales team the ability to do Direct Marketing without so much dependence on the marketing team. **What do you dislike about PFL Direct Mail Platform?** I haven't recognized any downside, its more about your management of cost allocation within the platform. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** It has allowed our sales team to do direct marketing for specific leads that are driving pipeline. ### 47. Break through the digital noise with a physical gift triggered by engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2020 **What do you like best about PFL Direct Mail Platform?** Automation helps us scale quickly and reduces the administrative burden on our team. It syncs with Marketo, our most commonly used campaign tool. **What do you dislike about PFL Direct Mail Platform?** The time to set up new programs can be longer than we'd like and the interface is a bit clunky to navigate. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Getting a physical gift in the hands of our clients has helped us break through the digital clutter and connect with people in a more meaningful way. Being able to automate shipping based on triggers means the item is timely and relevant to where they are in the customer journey. ### 48. Use PFL for sample shipment of products **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2020 **What do you like best about PFL Direct Mail Platform?** Working with the team and their willingness to provide solutions and options to me mine and my customers needs **What do you dislike about PFL Direct Mail Platform?** At times lack of information or being informed when there are service outages **Recommendations to others considering PFL Direct Mail Platform:** NA **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Providing samples to our customers with an easy to navigate online platform. ### 49. It was amazing!! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2020 **What do you like best about PFL Direct Mail Platform?** Account Management and throughout the process sales support was amazing. Nothing can be better than that. All team was available as and when required. Appreciated!! **What do you dislike about PFL Direct Mail Platform?** The price for the Non-US market was comparatively higher than expected. **Recommendations to others considering PFL Direct Mail Platform:** This is Awesome, with a tracking facility.. Will Highly recommend this. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Live Tracking. ### 50. Good platform for basic marketing **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2020 **What do you like best about PFL Direct Mail Platform?** Marketing fliers are good for basic marketing **What do you dislike about PFL Direct Mail Platform?** Inability to conditionally send mailers on customer birthdays **Recommendations to others considering PFL Direct Mail Platform:** use if you have basic needs. hard to use if not sending to anything but contacts and leads **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We are able to send marketing from our salesforce. ## PFL Direct Mail Platform Discussions - [Why PFL?](https://www.g2.com/discussions/why-pfl) - 1 comment, 2 upvotes - [How can I tell if the PFL solution is driving results?](https://www.g2.com/discussions/results-efa5dd1d-fd68-4308-a937-cdb4140373bb) - 2 comments, 2 upvotes - [How do I know when my package is delivered?](https://www.g2.com/discussions/delivery) - 1 comment, 2 upvotes - [How secure is my data?](https://www.g2.com/discussions/how-secure-is-my-data-7e9659ea-59ed-4536-82ec-65d8851f2bd8) - 1 comment, 1 upvote - [What elements of the direct mail can be personalized?](https://www.g2.com/discussions/personalization) - 1 comment, 1 upvote - [View PFL Direct Mail Platform pricing details and edition comparison](https://www.g2.com/products/pfl-direct-mail-platform/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-01+05%3A37%3A12+-0500&secure%5Bsession_id%5D=44cd1362-cb97-4934-abb7-5b448363c026&secure%5Btoken%5D=7adde1d8c0a81e6ceddca97fc1ba117c3de9eae21f6fa60f4f4b8059b71a3ef6&format=llm_user) ## PFL Direct Mail Platform Features **Logistics** - Direct Mail Design - CRM & Marketing Automation Integration - Custom Batch Sizes - Delivery Speed **Platform Basics** - Warehousing - Procurement - Fulfillment - Inventory Management **Platform Basics** - Gift Status Tracking - Budgeting **Supporting Features** - Global Fulfillment - Analytics Dashboards - Mockup Generator - Free Designs **Logistics - Print Fulfillment** - Efficiency - Order Tracking **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Print Fulfillment Services** - Cross-system Integration **Marketing Distribution** - Segmentation - Personalized Messaging - Email Campaigns - Direct Mail **Testing & Tracking** - Mailing List Management - Dashboards & Reporting - A/B Testing **Reporting** - Spend - Conversion Rates **Platform Data** - Conversion Rate Measurement **Integrations** - Product API - Shopify Integration - Etsy Integration - eBay Integration - WooCommerce Integration - Squarespace Integration **Customization - Print Fulfillment** - Integration - Flexibility - Templates **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Platform Additional Functionality** - Proof Portal - Budgeting - CRM Integration - Other Integrations - API - Customer Advocacy Integration - Swag Stores **Platform Additional Functionality** - Inventory Management - Warehouse and Fulfillment **Agentic AI - Direct Mail Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integrations** - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration ## Top PFL Direct Mail Platform Alternatives - [Sendoso](https://www.g2.com/products/sendoso/reviews) - 4.5/5.0 (1,377 reviews) - [Alyce by Sendoso](https://www.g2.com/products/alyce-by-sendoso/reviews) - 4.7/5.0 (536 reviews) - [Reachdesk](https://www.g2.com/products/reachdesk/reviews) - 4.5/5.0 (1,141 reviews)