# How can I tell if the PFL solution is driving results?

Results

##### Post Metadata
- Posted at: almost 8 years ago
- Net upvotes: 2


## Comments
### Comment 1

We use Salesforce, synced with Marketo, to do attribution and calculate ROI on our PFL Tactile Marketing Automation spend. In our case (B2B) we measure new pipeline created. It works so well we have numerous programs running at any one time. Do NOT use TMA just to send a mass direct mail. It is the orchestration and personalisation made possible by our Marketo combined with PFL that is the key to high ROI. 

And don't forget the basics of marketing: the message you deliver is as important as the channel.

##### Comment Metadata
- Posted at: almost 8 years ago
- Author title: Founder and CEO at PFL -- We're hiring for SaaS Sales and Software Development
- Net upvotes: 1


### Comment 2

With our tight CRM/MAP integrations, you can track operational performance (product deliverability) and campaign performance (response rates) right in your CRM/MAP. Create CRM/MAP reports or use our out-of-the-box Salesforce Attribution Dashboard to get complete transparency into how direct mail and promo items influence opportunities and revenue. 

##### Comment Metadata
- Posted at: almost 8 years ago




## Related Product
[PFL Direct Mail Platform](https://www.g2.com/products/pfl-direct-mail-platform/reviews)

## Related Category
[Account-Based Direct Mail](https://www.g2.com/categories/account-based-direct-mail)

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