Personize is the first Generative Personalization Engine built natively inside HubSpot. Where traditional CRM tools and AI features stop at assistive content suggestions or data enrichment, Personize deploys true AI agents that research, reason, and execute at scale. Modern revenue teams face a fundamental gap: they’re paying $50-$500 per contact through platforms like Apollo, ZoomInfo, 6sense, and paid ad campaigns, but much of that data sits untouched, waiting for manual research and outreach. While HubSpot AI helps draft an email, Personize goes further: it transforms raw CRM data into revenue-generating actions instantly, and deploys these actions. By enabling AI agents to work in the background inside HubSpot, Personize eliminates friction. No exporting data, no spreadsheet swapping, no jumping between platforms. Teams work where they already are, but with Personize AI agents running in the background, automating the repetitive and time-intensive tasks that block pipeline growth. With Personize, sales and marketing teams can: - Scale personalization without compromise; reach thousands of leads with messages that feel handcrafted by your team members. - Automate end-to-end outreach, from research to segmentation to sequence creation. - Activate expensive contacts; finally get ROI from paid sources and platforms like Google Ads, Apollo and ZoomInfo. - Blend human + AI strengths; Personize AI agents handle the 80% of the repetitive work that drains GTM teams’ time, leaving people to focus on strategy and relationships. - Bridge CRM + external data; combine HubSpot records with unstructured data signals from the web, news, and third-party platforms for the richest context. Unlike assistive AI tools, Personize is agentic. It doesn’t just suggest content, it acts. From researching, qualifying, segmenting, 10,000+ leads in hours , to writing complex multi-email sequences the moment a prospect enters your CRM, Personize gives teams superhuman scale and precision. We call this AI-powered personalization at scale. It’s not a widget bolted onto your HubSpot CRM. It’s a new category: a Generative Personalization Engine with AI agents working inside HubSpot to make 1:1 personalization truly personal. If you’re still clicking through HubSpot contacts one by one, you’re already behind. With Personize, every touchpoint becomes personal, every contact gets activated, and every lead is an opportunity. Scale smarter. Close faster. With Personize, every customer interaction becomes truly personal.