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Pencil

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(14)4.8/5

Pencil is the enterprise agentic marketing OS. It is the only platform covering the full marketing workflow, from brief to results, with AI agents at every step. Built for enterprise marketing teams, Pencil replaces fragmented tool stacks with a single operating system where every step lives in one place: insights, briefing, planning, creation, adaptation, approval, deployment, activation, analysis, optimisation, and reporting. AI agents handle the repetitive production work while humans stay on strategy, creative direction, and sign-off. Pencil takes an Open Garden approach to AI models, integrating OpenAI, Google, Adobe Firefly, Bria, Runway, and others, so teams always get the best output regardless of which model produces it. Brand guardrails ensure every generation stays on-brand, on-message, and compliant, no matter the model or market. The platform includes purpose-built agents for image generation, video generation, beauty shots, ad improvement, consumer insights, audience personas, campaign ideation, brand strategy, media planning, and more. Every deliverable is tracked from brief to results with full cost-per-asset and creative performance visibility, giving both CMOs and CFOs a single source of truth. Pencil has been running AI in enterprise marketing production since 2018. It is part of The Brandtech Group, the world's largest independent marketing technology group. Named Most Innovative Company 2024 by Fast Company and recognised as a Gartner Cool Vendor 2025, Pencil is trusted by 1,000+ enterprise brands including Diageo, Unilever, Indeed, Salomon, and L'Oréal, with 88,000+ users and over 10 million generations to date. Enterprise-grade security including SOC2 compliance and IP indemnity comes standard.

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