[ Pencil Reviews ](https://www.g2.com/products/pencil-pencil/reviews) [ Pencil Reviews ](https://www.g2.com/products/pencil-pencil/reviews) # Pencil Pricing Overview [Editedit](https://my.g2.com/pencil-pencil/pricings) Free Trial ## Pencil Pricing Key Insights Last updated on Jul 30, 2026 * * * Pencil offers **2 pricing editions** , starting at **$14**. Pencil pricing tiers are designed to support different usage levels and team sizes. Pencil also offers a **free trial**. Higher-tier plans are available via direct consultation with the vendor. Compare the Pencil pricing table below to figure out the best fit for your needs. * * * Pencil Basic — $14 / 50 Generations Per Month Pencil Pro — Contact Us / Per Year Rated 4.8 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Pencil Basic Starting at $14.00 50 Generations Per Month Self-serve for individuals - Self-serve AI Magic Tools to generate text, images, video and ad creatives - Realtime AI insights and performance predictions - Launch & track ads on Facebook, Instagram, TikTok, YouTube, Google Display, DV360 & LinkedIn - 1 brand - Chat support Show More Pencil Pro Contact Us Per Year Self-serve for enterprises - Committed consumption pricing for generations across all AI models and AI Magic Tools - Bulk AI generation using feeds across audiences, markets & SKUs - Unlimited users, brands & markets with entity & role access controls - Enterprise terms of service incl. IP assignment, data ringfencing & AI governance controls - Scaled user training - Dedicated customer success Show More Pricing information for Pencil is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Pencil must be conducted with the seller. Pricing information was last updated on March 11, 2025 Show More ## Pencil Pricing FAQs Generated using AI Is Pencil free, or does it offer a free trial? Pencil does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details. How much does Pencil cost in 2026? According to G2 data, Pencil pricing in 2026 starts at $14.00. Pricing may vary based on billing terms or usage, so users should review the Pencil's official pricing page for the most current details. Who is Pencil pricing best suited for? Pencil's pricing structure best serves two distinct audiences. Pencil Basic at $14.00/month suits individual marketers and small businesses — the dominant reviewer segment on G2 — particularly in consumer goods, marketing agencies, and health and wellness, where rapid creative iteration and ad fatigue management are priorities. G2 reviewers from small agencies consistently highlight volume creative testing and fast turnaround as core value drivers at this tier. Pencil Pro targets mid-market and enterprise teams in industries like renewables and marketing requiring multi-brand management, bulk feed-based generation, and enterprise compliance controls, with G2 mid-market reviewers specifically praising scalable content production across multiple markets. What are the key differences between the free and paid versions of Pencil? Pencil offers a free trial for evaluation but no permanent free tier. Pencil Basic, starting at $14.00/month, covers solo users managing one brand with AI creative generation across text, images, and video, plus ad launching and tracking across Facebook, Instagram, TikTok, YouTube, Google Display, DV360, and LinkedIn, with chat support. Pencil Pro, priced via custom quote, unlocks committed consumption pricing, bulk AI generation via feeds across audiences and SKUs, unlimited users and brands, enterprise ToS with IP assignment and AI governance controls, and dedicated customer success — capabilities G2 reviewers in mid-market segments identify as critical for scaling creative production across multiple clients and markets. Is Pencil considered good value for its pricing? G2 reviewers consistently rate Pencil's pricing as strong value, with the majority awarding 5.0/5 and citing measurable cost savings over traditional creative agencies. Multiple G2 users in consumer goods and marketing explicitly note replacing expensive agency retainers with Pencil at a fraction of the cost, with one reviewer highlighting improved ROAS as the definitive metric. The $14.00/month Basic entry point is frequently praised by small businesses for delivering enterprise-grade AI creative generation at accessible pricing. G2 reviews of Pencil surface minimal cost complaints, with the only recurring friction being occasional output quality requiring manual editing — not a pricing concern. ## Top-Rated Alternatives [ ![AdCreative.ai](https://images.g2crowd.com/uploads/product/hd_favicon/e86e8283a1fa251a2362c2b27b49d6d2/adcreative-ai.svg "AdCreative.ai") AdCreative.ai 4.3/5(793) ](https://www.g2.com/products/adcreative-ai/reviews) [ ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,920) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ActiveCampaign 4.4/5(14,780) ](https://www.g2.com/products/activecampaign/reviews) [ View All Alternatives ](https://www.g2.com/products/pencil-pencil/competitors/alternatives) ## Pencil Alternatives Pricing The following is a quick overview of editions offered by other [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) | Product | Price | Features | | --- | --- | --- | | ![AdCreative.ai](https://images.g2crowd.com/uploads/product/image/small_square/small_square_882de1bbc49f7a549de4a6be94ca7c9f/adcreative-ai.png)[AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) Starter Plans | Starting at $39.002 User Per Month | The Starter plans give you 10 credits/downloads of the generated ad creatives. Associate your brand and get all the insights into your campaign's performance once you connect your ad accounts. Generate as many creatives as you want until you like what you see! Get more than 15 million free image stock libraries for royalty-free images for your ads. Free text generator to write multiple copies of ads and headlines! Get Started | | ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png)[HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) Marketing Hub Free | $0.00 | For business owners and marketers who want to start generating website leads and tracking contact activity — for free. Forms Contact activity Contact management Contact & company insights Ad management Conversations inbox Team email Live chat Conversational bots Reporting dashboards | | ![ActiveCampaign](https://images.g2crowd.com/uploads/product/image/small_square/small_square_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg)[ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) Starter | Starting at $15.00Per Month | Get started with personalized marketing campaigns. 5 actions per automation Basic & Inline Forms Site Tracking API & Webhooks 900+ Integrations | Various alternatives pricing & plans Free Trial Pricing information for the above various Pencil alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller. ## Pencil Pricing Reviews (1) ![Sam Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sam Y.") SY Sam Y. Customer Success Manager Mid-Market (51-1000 emp.) 3/6/2025 "Game Changer" 5/5 What do you like best about Pencil? This is a revolutionary platform. Of particular note: - All the best GenAI models in one place - Integrated performance data to optimise ad production - Feed variations to scale content - In built brand library - Chat-to-ads! Review collected by and hosted on G2.com. What do you dislike about Pencil? There isn't really anything wrong with Pencil. It is ready to go. Review collected by and hosted on G2.com. What problems is Pencil solving and how is that benefiting you? Faster, cheaper and better performing ad production Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic Pencil Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_882de1bbc49f7a549de4a6be94ca7c9f/adcreative-ai.png "Product Avatar Image") AdCreative.ai 4.3/5(793) [ Compare Now ](https://www.g2.com/compare/adcreative-ai-vs-pencil-pencil) ##### Categories on G2 [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents)[AI Content Creation Platforms](https://www.g2.com/categories/ai-content-creation-platforms) [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents)[AI Content Creation Platforms](https://www.g2.com/categories/ai-content-creation-platforms)[AI Image Generators](https://www.g2.com/categories/ai-image-generators) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What's the best eCDN that delivers video content faster and reduces network load without requiring continuous manual configuration?](https://www.g2.com/discussions/what-s-the-best-ecdn-that-delivers-video-content-faster-and-reduces-network-load-without-requiring-continuous-manual-configuration)[How exhaustive is the discovery process for SaaS applications?](https://www.g2.com/discussions/how-exhaustive-is-the-discovery-process-for-saas-applications)[Which is the best CDP tool for app developers](https://www.g2.com/discussions/which-is-the-best-cdp-tool-for-app-developers) [Leading provider of virtual data room software for small businesses](https://www.g2.com/discussions/leading-provider-of-virtual-data-room-software-for-small-businesses)[What is the top-rated incident response platform for large enterprises?](https://www.g2.com/discussions/what-is-the-top-rated-incident-response-platform-for-large-enterprises)[Pros and Cons Details](https://www.g2.com/products/pencil-pencil/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)