Pencil Features

Product functionality for social advertising.

Overview of all media purchases and campaigns in a single interface.

Enables marketer to set metrics by which their campaigns are automatically optimized.

Amount and quality of inventory partner sites on which ads can be placed.

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Allows marketer to set a limit on how many times a consumer sees their ad.

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Tools offered for creating and optimizing creative components of campaigns.

Supports rich media display and video ads that involve user interaction.

Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Ads that target individuals who have previously interacted with a brand or visited a specific website

Able to target desired audiences based on demographics and behavior variables.

Able to retarget previous impressions to your site across the web to increase conversion rates.

Able to tailor ads based on consumer general region, state or designated market area (DMA).

Able to match the marketer's ad with specific content on a site or page.

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Able to create custom reports to cater to specific metrics and key performance indicators.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Provides features to allow scaling for large organizations.

Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Alerts marketer of the performance of particular campaigns.

Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage advertised inventory that is featured and tracked across marketing campaigns

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Store, manage, and track all electronic documents in a centralized location

Create, save, and store files

Create, design and manage workflows for repetitive tasks

Manage, store and organize emails within the system or via third-party apps

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Track and manage schedules and meetings via an integrated calendar

Create, manage and track all task activities and progression

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Specify or track the date/time a project, task, etc., is due for completion

Manage contact details and communication with clients

Plan and coordinate all the resources, costs and time needed to execute assignments

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Utilizes artificial intelligence algorithms to generate high-quality images.

Generate images based on specific text prompts or keywords.

Provides customization options for users to control the style, composition, or color palette of the generated images.

Create different variations inspired by an original image

Supports different aspect ratios for image generation.

Software program that continuously adjusts its behavior based on observed data

Create images based on given inputs or prompts

Provides tools for adjusting the balance between image prompts and text prompts.

Provides negative prompting features to remove specific elements, such as plants, from the generated images.

Gives the user the ability to specify a seed number for consistent image generation.

Produces high quality images.

Has options available to switch between different image generation models.

Has options to add or select image styles.

Generates seamless tileable images for creating patterns or textures.

Produces finished or near-finished content with minimal human intervention beyond templating and prompting.

Generates high-quality content that adheres to brand guidelines.

Provides content generation at scale with efficient response times and quick turnaround.

Generates content that adheres to predefined brand voice and messaging guidelines.

Generates multimodal content including text, images, audio, or video from user prompts, instructions, or contextual inputs.

Generates and adapts content for multiple languages or regional audiences.

Acts as a central hub for teams to collaborate and coordinate on large-scale content efforts.

Maintains regulatory compliance to ensure company data privacy and protection.

Features guardrails to prevent harmful or offensive content generation.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Allow users to generate images with rights cleared for commercial use (e.g., marketing, resale, business use).

Clearly state the type of license associated with generated images (e.g., royalty-free, CC0, restricted use).

Determines optimal message delivery times per user

Runs & optimizes experiments without manual setup

Ingests behavioral & transactional data for real-time decisioning

Connects with CRM & customer data platforms for unified data access

Set up connections to third-party platforms to improve business processes

Analyzing historical and current data and generating a model to help predict future outcomes.

Initiates campaigns based on real-time user actions

Creates audience segments using machine learning predictions

Automate workflows and trigger campaigns based on customer actions

Generates and edits text using machine learning

Builds & launches campaigns without manual workflow configuration

Translates marketing goals into structured campaign strategies automatically

Coordinates messaging across email, SMS, & other channels

Enables campaign creation using natural language prompts

Adjusts campaign execution dynamically based on engagement & performance data

Refines content continuously based on engagement signals

Generates channel-specific marketing content using AI models

Tailors messaging dynamically to individual user attributes

Use AI to generate content in the form of text, images, videos, etc.

Manage the process of attracting and converting business prospects into leads

Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more.

Provides guardrails to prevent harmful, offensive, or non-compliant content generation.

Supports AI-generated content labeling or disclosure requirements.

Maintains enterprise-grade security, regulatory compliance, and data privacy protections.

Integrates with marketing channels, CMS platforms, or publishing tools for content distribution.

Supports content approval workflows and content lifecycle management processes.

Centralizes management of generated content and brand assets across teams and campaigns

Generative AI models can create personalized recommendations for users based on their preferences and behavior.

Application programming interface that allows for integration with other systems/databases

Generative AI models can be used for image and video editing tasks that can automatically enhance images, remove noise or change styles

Edit, touch up, and convert images for publishing

Use artificial intelligence (AI) to turn photos into professional headshots for CVs, resumes, etc.

Create a higher resolution version, or enlarge image or video, without loss in quality

Pre-designed layouts or themes

Generative AI can aid in creative design tasks by generating novel and innovative designs

Use AI to generate content in the form of text, images, videos, etc.

Erase, replace, or add elements to images/photos

Representation of any object in 3D

Remove backgrounds from images or other types of content

Review the style of written or visual content

Content policy to prevent users from generating harmful, violent, or explicit content

Use AI to expand images/photos beyond their original borders

Manage and support multiple languages

Generative AI can be employed to create virtual characters, avatars, or digital personas

Drawing and modeling designs within 2D flat dimensions

Use a brush, or other tool, to remove and add new objects to images

Process and analyze human language in text or audio form

Popular class of generative models that use a two-player adversarial game between a generator and a discriminator.

Upload images, videos, and other types of media

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Access the system via a mobile application

Process of carefully designing and constructing prompts or input instructions to achieve desired behaviors or outputs from AI models

Designer tool for creating color combinations that work together well

Generative AI can be employed to generate content in different forms, such as text, images, music, and videos

Check text for proper grammar usage

Track and interpret campaign performance metrics

Used by marketers and advertisers

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Assists in the ideation process for creating new content, including themes, content types, titles and more

Review data from past periods to reveal recurring tendencies and predict future performance

Send promotional campaigns or transactional messages via text messages

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Create and send email blasts/campaigns

Communicate using direct chat or messages within the system

View and track pertinent metrics to find patterns and gain insights from data

Track activity of your competitors

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Publish and distribute content to targeted audiences

Application programming interface that allows for integration with other systems/databases

Predict future data based on historical data sets

Adjust communications based on previous interactions or personal preferences

Create, save, and re-purpose templates for emails, forms, etc.

Track and analyze user behavior within a system or network

Software program that continuously adjusts its behavior based on observed data

Edit text as needed

Provides a channel for team members to share media files, communicate, and work together

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Optimize and manage the search engine optimization efforts for a website or digital content

Process and analyze human language in text or audio form

Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history

Choose the desired tone for content to be generated

AI-based platform which conducts a conversation via auditory or textual methods

Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns

Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding

Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines

Using different methods or channels to connect with customers

Create, design and manage workflows for repetitive tasks

Pre-designed layouts that can be customized to match preferences and requirements

Provides a channel for team members to share AI models, media files, communicate, and work together

Connects LLMs with business data sources and systems such as CRMs and knowledge bases to enable data-driven, context-aware interactions

Teach AI to follow brand guidelines and tone, generating branded, enterprise-grade content in text, images, audio, video, and more.

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Supports AI-generated content labeling or disclosure requirements.

Create content in various formats, such as print, PDF, HTML and more

Notifications/alerts for upcoming events or tasks

Tools for the systematic analysis of various types of data or statistics

Features guardrails to prevent harmful or offensive content generation.

Maintain security, compliance, and data privacy protocols for all interactions

Optimize and manage the search engine optimization efforts for a website or digital content

Track revisions and updates made to files and navigate between different versions