Peasy is a web analytics platform built to measure how AI chatbots interact with websites alongside traditional human visits. It addresses the measurement gap created by tools such as Google Analytics 4, which rely on client-side Javascript execution and therefore exclude most AI crawlers and AI referrals. The platform captures server-side crawler activity from providers including OpenAI, Anthropic, Google, Meta, Apple and Perplexity. It records visit patterns, user agents and crawl purposes across indexing, search and chat retrieval. This data allows site owners to see which platforms request their content, how often pages are fetched and which sections of a site are most frequently scanned. Peasy accurately identifies AI referral traffic. When an assistant like ChatGPT or Gemini cites a page, the system registers the inbound visit, the referring platform and the quoted text fragment that generated the click. Query string tracking extends this further by surfacing reference parameters and scroll-to-text fragments, connecting AI generated answers with the specific pieces of content that drove a user action. Standard web analytics features are integrated into the same environment. Visitor profiles show location, device and session history. Funnels allow the mapping of AI visits through sign-ups, purchases or other conversion events. Customizable dashboards provide combined reporting across human visitors and AI driven interactions, removing the need to switch between different systems. The result is a single view that covers human engagement and crawler activity. Marketing teams gain visibility into which assistants send traffic, which pages are being cited, how crawler attention changes over time and where AI-sourced users convert or drop off. Technical teams can monitor crawl loads by platform, diagnose indexing coverage and adapt site structures accordingly. Peasy differs from legacy analytics products by treating AI systems not as noise but as a measurable source of influence and distribution. By combining verifiable AI traffic data with conventional metrics, the platform delivers a dataset that reflects how websites are consumed in both human browsing sessions and AI discovery.