1. [Home](https://www.g2.com/) 2. ... 3. [Customer Service Automation Software](https://www.g2.com/categories/customer-service-automation) 4. [OvationCXM Discussions](https://www.g2.com/products/ovationcxm/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e7c2f2ccdac61db8799c2ff3acedf179/ovationcxm.png "Product Avatar Image") ](/products/ovationcxm/reviews) [ OvationCXM ](/products/ovationcxm/reviews) (11)4.8/5 OvationCXM is the orchestration operating system for customer experience. We help banks, payment companies, and enterprises coordinate the work behind onboarding, servicing, and support — across applications, internal teams, and outside partners — so customer journeys move faster, cost less, and stay compliant. No rip-and-replace of legacy systems. No code required. How it works: • Design and manage journeys — A no-code, drag-and-drop builder for internal and customer-facing journey flows. Ecosystem connectors let you include and oversee steps handled by outside vendors, so multi-product, multi-team work runs from a single source of truth. • Orchestrate across the ecosystem — Coordinate execution across core systems, CRMs, and external partners without changing legacy infrastructure or writing code. • Optimize with AI — Use GenAI insights to refine journeys, surface next-best actions, and put technical knowledge in front of support teams so they resolve issues dramatically faster. Built for what's next: Agentic AI As AI agents begin acting on customers' behalf, OvationCXM gives institutions a way to receive, govern, and audit that activity — applying the same controls to AI agents that they apply to people. Our 2026 research found that 71% of finance leaders already factor agentic capability into their choice of bank. Why enterprises choose us: Customer-focused organizations in financial services and other complex, regulated industries rely on OvationCXM to orchestrate the work behind customer journeys, at scale. With the governance and auditability these rigorous industries require. Across our enterprise customers, the results are: 25% reduction in operating expenses 10% increase in revenue 60% improvement in NPS Show More * * * ### 90.0 Nps Score Already have OvationCXM? ### All OvationCXM Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - [ # What is CXMEngine used for? ](/discussions/what-is-cxmengine-used-for) What is CXMEngine used for? 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