Other.™ is a full-service performance marketing agency dedicated to delivering transparent and accountable marketing solutions. With a team of over 35 in-house professionals, they specialize in scaling performance marketing investments profitably through search marketing, paid social, programmatic advertising, and content creation. Founded in 2015 by partners from large agency networks, Other.™ has managed over $100 million in ad spend, developing a proprietary methodology for building and scaling performance marketing programs. Key Features and Functionality: - Performance Strategy & Leadership: Integrated media and creative performance programs designed to drive business growth with clarity and direction. - Performance Media Planning: Development and execution of media plans that maximize budget impact and align with business objectives, without pre-buying inventory or accepting media rebates. - Performance Media Buying: Utilization of a proprietary methodology, tested across substantial ad spend, offering hands-on, in-platform media management to uncover opportunities and enhance program efficiency. - Performance Creative: Creation of high-performing, brand-aligned creative assets, employing a unique testing methodology for continuous learning and optimization. Primary Value and Solutions: Other.™ addresses the need for transparent, accountable, and high-performing marketing partnerships. By focusing on clients' business goals and employing proven strategies, they ensure measurable results and sustained growth. Their comprehensive approach combines strategic planning, media execution, and creative development to drive impactful outcomes for clients.