Orion is a Generative Engine Optimization (GEO) platform that helps brands become visible in AI search engines like ChatGPT, Perplexity, Gemini, and Claude. While traditional SEO focuses on Google rankings, Orion tracks and improves how often AI engines recommend your brand when buyers ask questions in your category. Orion analyzes your website across 6 key factors — Structure, Content, Entity Recognition, Brand Presence, Crawlability, and Answerability — delivering a GEO Score from 0-100 with specific, actionable recommendations to improve your AI visibility. The platform monitors which AI bots are crawling your site, tracks your citation rate across 20+ buyer-authentic queries, and benchmarks your Share of Voice against competitors in AI search results. Built for marketing teams, SEO professionals, and digital agencies who need to stay visible as 64% of consumers shift to AI-powered product discovery.