Oracle iStore is an electronic commerce application that enables companies to build, manage, and personalize powerful, global and scalable Internet storefronts. iStore is seamlessly integrated with Oracle's CRM and ERP applications, providing all of the components necessary to create powerful Internet store sites for selling products and services in a secure and personalized environment. iStore supports both business-to-business (B2B) and business-to-consumer (B2C) selling models.