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At a Glance
Market Segments
Enterprise (43.6% of reviews)
Small-Business (40.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,126)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsOracle Infinity
Star Rating
(29)4.3 out of 5
Market Segments
Small-Business (40.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Oracle InfinitySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Analytics excels in its Custom Event Tracking capabilities, scoring 8.6, which allows for detailed tracking of user interactions. In contrast, Oracle Infinity also offers strong Custom Event Tracking at 8.5, but some users feel it lacks the depth of customization found in Adobe.
- Reviewers mention that Oracle Infinity shines in Performance and Reliability, achieving a remarkable score of 9.8, which users attribute to its robust infrastructure. Adobe Analytics, while reliable, scores lower at 8.3, leading some users to express concerns about occasional performance issues during peak times.
- G2 users highlight that Oracle Infinity's User, Role, and Access Management features are superior, with a score of 9.6, making it easier for organizations to manage user permissions effectively. Adobe Analytics, with a score of 8.4, is seen as less intuitive in this area, leading to some user frustration.
- Reviewers say that Adobe Analytics provides excellent Real-Time Reporting with a score of 8.2, which is crucial for businesses needing immediate insights. However, Oracle Infinity outperforms in this category with a score of 9.2, with users praising its ability to deliver instant data updates seamlessly.
- Users on G2 report that Oracle Infinity's E-Commerce tracking capabilities are particularly strong, scoring 9.2, which is beneficial for online retailers. Adobe Analytics, while also effective at 8.4, is noted by some users as being less tailored for e-commerce needs.
- Reviewers mention that Adobe Analytics has a more complex Ease of Setup with a score of 6.9, which can be a barrier for new users. In contrast, Oracle Infinity's score of 8.8 indicates a more user-friendly setup process, making it easier for businesses to get started quickly.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableOracle Infinity
No pricing availableFree Trial
Adobe Analytics
No trial information availableOracle Infinity
No trial information availableRatings
Meets Requirements
8.6
881
8.8
19
Ease of Use
7.5
937
8.4
19
Ease of Setup
7.2
376
8.3
8
Ease of Admin
7.6
279
8.3
6
Quality of Support
7.8
807
8.8
18
Has the product been a good partner in doing business?
8.0
279
9.0
7
Product Direction (% positive)
7.6
842
9.3
17
Features by Category
Metrics
8.6
604
8.5
10
8.4
598
8.3
10
8.4
605
8.5
10
8.4
578
8.3
9
8.4
564
8.5
8
8.1
542
8.5
10
8.1
562
8.3
9
8.5
568
8.7
9
8.2
533
8.0
10
Reporting
8.3
593
9.2
10
8.3
580
8.1
9
8.1
554
8.3
9
8.4
573
8.5
8
8.1
512
8.5
9
8.0
496
7.2
9
8.5
595
7.7
10
Other
8.4
553
8.1
9
8.3
531
8.5
9
8.1
499
8.8
10
8.5
548
8.8
8
8.4
475
9.2
8
8.0
434
8.1
8
8.2
459
8.0
10
Agentic AI - Digital Analytics
8.5
40
Not enough data
8.8
40
Not enough data
8.6
40
Not enough data
8.7
40
Not enough data
Administration
8.1
454
8.2
10
8.2
444
8.0
10
8.4
550
9.8
9
8.4
531
9.6
9
User Identification
8.3
205
Not enough data
8.6
209
Not enough data
8.5
202
Not enough data
Tracking & Reporting
8.7
205
Not enough data
8.4
211
Not enough data
8.4
207
Not enough data
8.7
220
Not enough data
8.5
212
Not enough data
8.6
204
Not enough data
Metrics
9.0
80
Not enough data
8.7
80
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.3
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.3
22
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.2
67
Not enough data
8.9
65
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
66
Not enough data
9.0
67
Not enough data
9.0
64
Not enough data
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Metrics
9.0
80
Not enough data
8.7
80
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and Oracle Infinity are categorized as Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics, Mobile App Analytics, and Audience Intelligence Platforms
Oracle Infinity is categorized as Personalization Engines
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Infinity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Marketing and Advertising
22.2%
Information Technology and Services
11.1%
Financial Services
7.4%
Education Management
7.4%
Computer Software
7.4%
Other
44.4%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
Oracle Infinity has no discussions with answers
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