Compare Adobe Analytics and Oracle Infinity 
Featured Products
At a Glance
Market Segments
Enterprise (43.4% of reviews)
Small-Business (40.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,144)4.2 out of 5
Market Segments
Enterprise (43.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsOracle Infinity
Star Rating
(29)4.3 out of 5
Market Segments
Small-Business (40.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Oracle InfinitySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Analytics excels in providing deep, actionable insights into user behavior, with features like advanced segmentation and a highly customizable Analysis Workspace that allows users to create tailored visualizations effortlessly.
- Users say that Oracle Infinity stands out for its ease of use and straightforward implementation, making it a great choice for small businesses looking for a tool that helps them quickly access important information and make decisions without a steep learning curve.
- According to verified reviews, Adobe Analytics has a significantly higher overall satisfaction score, reflecting its robust capabilities and reliability, with users appreciating its speed and the ability to provide genuine answers during data analysis.
- Reviewers mention that while Oracle Infinity is praised for its structured approach and organizational features, it lacks the extensive capabilities and depth of analysis that Adobe Analytics offers, which can be a drawback for larger enterprises needing comprehensive data insights.
- Users highlight that Adobe Analytics' initial setup is relatively easy, which is a plus for teams looking to get started quickly, while Oracle Infinity's implementation is also noted as user-friendly, making it accessible for those with less technical expertise.
- G2 reviewers note that while both products have strong support features, Oracle Infinity receives higher marks for quality of support, indicating that users feel more supported in their day-to-day operations, which can be crucial for businesses relying on timely assistance.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableOracle Infinity
No pricing availableFree Trial
Adobe Analytics
No trial information availableOracle Infinity
No trial information availableRatings
Meets Requirements
8.6
889
8.8
19
Ease of Use
7.5
946
8.4
19
Ease of Setup
7.2
385
8.3
8
Ease of Admin
7.6
280
8.3
6
Quality of Support
7.8
815
8.8
18
Has the product been a good partner in doing business?
8.0
280
9.0
7
Product Direction (% positive)
7.6
851
9.3
17
Features by Category
Metrics
8.6
607
8.5
10
8.4
602
8.3
10
8.4
607
8.5
10
8.5
581
8.3
9
8.5
566
8.5
8
8.1
543
8.5
10
8.1
563
8.3
9
8.5
570
8.7
9
8.2
536
8.0
10
Reporting
8.3
597
9.2
10
8.3
581
8.1
9
8.2
557
8.3
9
8.4
578
8.5
8
8.1
514
8.5
9
8.0
498
7.2
9
8.5
599
7.7
10
Other
8.5
556
8.1
9
8.3
532
8.5
9
8.1
500
8.8
10
8.5
551
8.8
8
8.4
477
9.2
8
8.1
435
8.1
8
8.2
460
8.0
10
Agentic AI - Digital Analytics
8.6
41
Not enough data
8.8
41
Not enough data
8.6
41
Not enough data
8.8
42
Not enough data
Administration
8.1
456
8.2
10
8.2
445
8.0
10
8.4
553
9.8
9
8.4
532
9.6
9
User Identification
8.4
206
Not enough data
8.6
210
Not enough data
8.5
202
Not enough data
Tracking & Reporting
8.7
206
Not enough data
8.4
212
Not enough data
8.4
208
Not enough data
8.7
220
Not enough data
8.5
212
Not enough data
8.6
204
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
9.2
25
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
25
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
25
Not enough data
9.3
25
Not enough data
9.3
25
Not enough data
Administration
9.4
25
Not enough data
8.9
25
Not enough data
9.1
25
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
23
Not enough data
9.2
23
Not enough data
9.2
23
Not enough data
9.3
23
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
69
Not enough data
9.0
67
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
68
Not enough data
9.0
69
Not enough data
9.0
66
Not enough data
Generative AI
8.8
40
Not enough data
9.1
40
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and Oracle Infinity are categorized as Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics, Mobile App Analytics, and Audience Intelligence Platforms
Oracle Infinity is categorized as Personalization Engines
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Infinity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
8.0%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Marketing and Advertising
22.2%
Information Technology and Services
11.1%
Financial Services
7.4%
Education Management
7.4%
Computer Software
7.4%
Other
44.4%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
Oracle Infinity has no discussions with answers
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