Compare Google Analytics 360 and Oracle Infinity 
At a Glance
Market Segments
Small-Business (50.5% of reviews)
Small-Business (40.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics 360
Star Rating
(595)4.4 out of 5
Market Segments
Small-Business (50.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Oracle Infinity
Star Rating
(29)4.3 out of 5
Market Segments
Small-Business (40.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Oracle InfinityGoogle Analytics 360 vs Oracle Infinity
When assessing the two solutions, reviewers found Oracle Infinity easier to use, set up, and do business with overall. However, reviewers preferred the ease of administration with Google Analytics 360.
- Google Analytics 360 and Oracle Infinity both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Oracle Infinity is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Oracle Infinity over Google Analytics 360.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availableOracle Infinity
No pricing availableFree Trial
Google Analytics 360
No trial information availableOracle Infinity
No trial information availableRatings
Meets Requirements
8.8
448
8.8
19
Ease of Use
8.1
451
8.4
19
Ease of Setup
8.0
197
8.3
8
Ease of Admin
8.4
189
8.3
6
Quality of Support
8.0
407
8.8
18
Has the product been a good partner in doing business?
8.5
185
9.0
7
Product Direction (% positive)
8.4
432
9.3
17
Features by Category
Metrics
8.7
324
8.5
10
8.5
332
8.3
10
8.5
322
8.5
10
8.6
304
8.3
9
8.4
298
8.5
8
8.4
304
8.5
10
8.2
303
8.3
9
8.4
310
8.7
9
8.2
286
8.0
10
Reporting
Feature Not Available
9.2
10
8.6
310
8.1
9
8.4
279
8.3
9
8.5
296
8.5
8
8.4
290
8.5
9
8.2
268
7.2
9
8.7
312
7.7
10
Other
8.5
300
8.1
9
8.4
305
8.5
9
8.3
290
8.8
10
8.6
302
8.8
8
8.5
267
9.2
8
8.2
248
8.1
8
8.3
266
8.0
10
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.5
244
8.2
10
8.2
243
8.0
10
8.6
293
9.8
9
8.6
293
9.6
9
User Identification
9.1
111
Not enough data
9.0
108
Not enough data
9.0
103
Not enough data
Tracking & Reporting
8.9
99
Not enough data
8.8
109
Not enough data
8.9
102
Not enough data
9.0
108
Not enough data
8.8
103
Not enough data
8.8
101
Not enough data
Metrics
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Categories
Categories
Shared Categories
Google Analytics 360 and Oracle Infinity are categorized as Digital Analytics
Unique Categories
Google Analytics 360 is categorized as Mobile App Analytics
Oracle Infinity is categorized as Personalization Engines
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Infinity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
5.1%
Retail
3.1%
Education Management
3.1%
Other
61.7%
Marketing and Advertising
22.2%
Information Technology and Services
11.1%
Financial Services
7.4%
Education Management
7.4%
Computer Software
7.4%
Other
44.4%
Alternatives
Discussions
What is next to do best.
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