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At a Glance
Market Segments
Small-Business (50.4% of reviews)
Small-Business (40.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics 360
Star Rating
(594)4.4 out of 5
Market Segments
Small-Business (50.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Oracle Infinity
Star Rating
(29)4.3 out of 5
Market Segments
Small-Business (40.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Oracle InfinitySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics 360 excels in its Real-Time Reporting feature, scoring 8.9, which allows businesses to monitor user activity as it happens. In contrast, Oracle Infinity received a slightly higher score of 9.2, indicating a stronger capability in providing immediate insights.
- Reviewers mention that Google Analytics 360 offers robust Custom Reports and Dashboards with a score of 8.7, enabling users to tailor their data presentation. However, Oracle Infinity's score of 7.7 suggests that its reporting customization may not be as flexible or user-friendly.
- G2 users highlight that Google Analytics 360's Custom Event Tracking feature is rated at 8.9, which is particularly beneficial for tracking specific user interactions. Oracle Infinity, while also strong in this area with a score of 8.5, may not provide the same level of granularity that some users desire.
- Users on G2 report that Oracle Infinity shines in Performance and Reliability, achieving an impressive score of 9.8, which indicates a high level of uptime and system stability. Google Analytics 360, with a score of 8.6, may not match this reliability, which is crucial for businesses relying on consistent data access.
- Reviewers mention that Google Analytics 360's User, Role, and Access Management feature scores 8.6, allowing for effective control over user permissions. In comparison, Oracle Infinity's score of 9.6 suggests a more comprehensive and user-friendly approach to managing access, which is essential for larger teams.
- Users say that Oracle Infinity's E-Commerce tracking capabilities are particularly strong, with a score of 9.2, making it a preferred choice for businesses focused on online sales. Google Analytics 360, while still effective with a score of 8.5, may not offer the same depth of features tailored specifically for e-commerce analytics.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availableOracle Infinity
No pricing availableFree Trial
Google Analytics 360
No trial information availableOracle Infinity
No trial information availableRatings
Meets Requirements
8.8
447
8.8
19
Ease of Use
8.1
450
8.4
19
Ease of Setup
8.0
195
8.3
8
Ease of Admin
8.4
188
8.3
6
Quality of Support
8.0
406
8.8
18
Has the product been a good partner in doing business?
8.4
184
9.0
7
Product Direction (% positive)
8.4
431
9.3
17
Features by Category
Metrics
8.7
324
8.5
10
8.5
332
8.3
10
8.5
322
8.5
10
8.6
304
8.3
9
8.4
298
8.5
8
8.4
304
8.5
10
8.2
303
8.3
9
8.4
310
8.7
9
8.2
286
8.0
10
Reporting
Feature Not Available
9.2
10
8.6
310
8.1
9
8.4
279
8.3
9
8.5
296
8.5
8
8.4
290
8.5
9
8.2
268
7.2
9
8.7
311
7.7
10
Other
8.5
300
8.1
9
8.4
305
8.5
9
8.3
290
8.8
10
8.6
302
8.8
8
8.5
267
9.2
8
8.2
248
8.1
8
8.3
266
8.0
10
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.5
243
8.2
10
8.2
243
8.0
10
8.6
293
9.8
9
8.6
293
9.6
9
User Identification
9.1
111
Not enough data
9.0
108
Not enough data
9.0
103
Not enough data
Tracking & Reporting
8.9
99
Not enough data
8.8
109
Not enough data
8.9
102
Not enough data
9.0
108
Not enough data
8.8
103
Not enough data
8.8
101
Not enough data
Metrics
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Categories
Categories
Shared Categories
Google Analytics 360 and Oracle Infinity are categorized as Digital Analytics
Unique Categories
Google Analytics 360 is categorized as Mobile App Analytics
Oracle Infinity is categorized as Personalization Engines
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Infinity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
4.9%
Retail
3.1%
Education Management
3.1%
Other
61.9%
Marketing and Advertising
22.2%
Information Technology and Services
11.1%
Financial Services
7.4%
Education Management
7.4%
Computer Software
7.4%
Other
44.4%
Alternatives
Discussions
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