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# Google Analytics 360 vs Oracle Infinity Comparison - What are their main differences?

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GA 360Oracle Infinity[+ Add Product](#)

Reviews

**Google Analytics 360** [

4.4/5(599)

](https://www.g2.com/products/google-analytics-360/reviews#reviews)

**Oracle Infinity** [

4.3/5(30)

](https://www.g2.com/products/oracle-infinity/reviews#reviews)

Pricing

**Google Analytics 360**
No pricing available

**Oracle Infinity**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Google Analytics 360**
2 months

Based on 66 responses

**Oracle Infinity**
1 monthFaster

Based on 5 responses

Return on Investment

**Google Analytics 360**
11 months24 months sooner

Based on 47 responses

**Oracle Infinity**
35 months

Based on 6 responses

Perceived Cost

**Google Analytics 360**
$$$$$

**Oracle Infinity**
Not enough reviews yet

Average Discount

**Google Analytics 360**
12%

**Oracle Infinity**
Not enough reviews yet

 ![Google Analytics 360](https://images.g2crowd.com/uploads/product/hd_favicon/1487566539/google-analytics-360.png "Google Analytics 360")

 ![Oracle Infinity](https://images.g2crowd.com/uploads/product/hd_favicon/1530547289/oracle-infinity.png "Oracle Infinity")

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Pros & Cons

**Google Analytics 360**
[
Insights (9)
](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1452311&qs=pros-and-cons#reviews)[
Easy Integrations (6)
](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1453436&qs=pros-and-cons#reviews)[
Learning Curve (5)
](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1452519&qs=pros-and-cons#reviews)[
Complex Features (4)
](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1452223&qs=pros-and-cons#reviews)

**Oracle Infinity**
Not enough data

Screenshots

**Google Analytics 360**
 ![Google Analytics 360 screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/31803/Google_20Analytics_20Premium_screenshot-1.png)

**Oracle Infinity**
No screenshot available

Ratings

Meets Requirements

**Google Analytics 360**

8.8

8.8452

**Oracle Infinity**

8.8

8.820

Ease of Use

**Google Analytics 360**

8.1

8.1455

**Oracle Infinity**

8.4

8.420

Ease of Setup

**Google Analytics 360**

8.0

8.0201

**Oracle Infinity**

8.5

8.59

Ease of Admin

**Google Analytics 360**

8.4

8.4189

**Oracle Infinity**

8.3

8.36

Quality of Support

**Google Analytics 360**

8.0

8.0411

**Oracle Infinity**

8.8

8.819

Has the product been a good partner in doing business?

**Google Analytics 360**

8.5

8.5185

**Oracle Infinity**

9.0

9.07

Product Direction (% positive)

**Google Analytics 360**

8.4

8.4436

**Oracle Infinity**

8.7

8.718

Features

Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);)

8.4

380

8.4

13

Metrics

Sessions - Digital Analytics

8.7(won by 0.2)

325

8.5

10

Engagement

8.5(won by 0.2)

334

8.3

10

Entry and Exit Pages

8.5(tied score)

323

8.5(tied score)

10

Standard Event Tracking

8.6(won by 0.3)

306

8.3

9

Custom Event Tracking

8.4

299

8.5(won by 0.1)

8

Retention

8.4

305

8.5(won by 0.1)

10

Return

8.2

303

8.3(won by 0.1)

9

Conversions

8.4

311

8.7(won by 0.3)

9

Funnels

8.2(won by 0.2)

289

8.0

10

Reporting

Trending

8.6(won by 0.5)

310

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

9

Retroactive Reporting

8.4(won by 0.1)

279

8.3

9

Segmentation

8.5(tied score)

297

8.5(tied score)

8

Mobile Reporting

8.4

291

8.5(won by 0.1)

9

Unification Across Devices

8.2(won by 1.0)

268

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.2

9

Custom Reports and Dashboards

8.6(won by 1.2)

316

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.4

11

Real-Time Reporting

Feature Not Available

9.2(won by default)

10

Other

User Data

8.5(won by 0.4)

302

8.1

9

Site Search Reporting

8.4

306

8.5(won by 0.1)

9

Load Time Monitoring

8.3

291

8.8(won by 0.5)

10

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Campaign Tracking

8.6

305

8.8(won by 0.2)

8

E-Commerce

8.5

267

9.2(won by 0.7)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Promotional Messages

8.2(won by 0.1)

248

8.1

8

Administration Alerts

8.3(won by 0.3)

266

8.0

10

Agentic AI - Digital Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Administration

API / Integrations

8.5(won by 0.3)

247

8.2

10

QA Testing

8.2(won by 0.2)

243

8.0

10

Performance and Reliability

8.6

296

9.8(won by 1.2)

9

 (There is a greater than 0.5 difference between this product's rating and its competitors)

User, Role, and Access Management

8.6

293

9.6(won by 1.0)

9

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Mobile App Analytics[Hide 59 FeaturesShow 59 Features](javascript:void(0);)

8.8

131

Not enough data

User Identification

Demographics

9.1(won by default)

112

Not enough data

User Segmentation

9.0(won by default)

109

Not enough data

Geolocation

9.0(won by default)

104

Not enough data

Predictive Analytics

Not enough data

Not enough data

Tracking & Reporting

Custom Event Tracking

8.9(won by default)

99

Not enough data

Real-Time Insights

8.8(won by default)

110

Not enough data

Attribution

8.9(won by default)

103

Not enough data

Activity Dashboard

9.0(won by default)

109

Not enough data

User Path Tracking

8.8(won by default)

104

Not enough data

User Activity History

8.8(won by default)

101

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

In-App Events Tracking

Not enough data

Not enough data

Metrics

Engagement

9.0(won by default)

33

Not enough data

Exit Tracking

8.6(won by default)

33

Not enough data

Retention

8.6(won by default)

34

Not enough data

Return

8.5(won by default)

33

Not enough data

Conversions

8.6(won by default)

33

Not enough data

Engagement Tracking

Not enough data

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Revenue Tracking

Not enough data

Not enough data

Additional Functionality

Monitoring

Not enough data

Not enough data

Push Notifications

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Data Modeling

Not enough data

Not enough data

Funnel Analysis

Not enough data

Not enough data

For Marketers

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Session Recording

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Root Cause Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Issue Management

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

API

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Mobile Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

8.7

36

Not enough data

Metrics

Engagement

9.0(won by default)

33

Not enough data

Exit Tracking

8.6(won by default)

33

Not enough data

Retention

8.6(won by default)

34

Not enough data

Return

8.5(won by default)

33

Not enough data

Conversions

8.6(won by default)

33

Not enough data

Engagement Tracking

Not enough data

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Revenue Tracking

Not enough data

Not enough data

Show 1 feature category with incomplete data

Personalization Engines[Hide 16 FeaturesShow 16 Features](javascript:void(0);)

Not enough data

Not enough data

Segmentation

A/B Testing

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Targeting

Behavioral Targeting

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Triggered Content

Geofencing

Not enough data

Not enough data

Triggered Emails

Not enough data

Not enough data

Triggered Messages

Not enough data

Not enough data

Personalized Content

Recommendation Engine

Not enough data

Not enough data

Personalized Discounts

Not enough data

Not enough data

Website Personalization

Not enough data

Not enough data

Agentic AI - Personalization Engines

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Google Analytics 360](https://images.g2crowd.com/uploads/product/hd_favicon/1487566539/google-analytics-360.png "Google Analytics 360")](https://www.g2.com/products/google-analytics-360/reviews)

Google Analytics 360

Small-Business(50 or fewer emp.)

50.3%

Mid-Market(51-1000 emp.)

30.9%

Enterprise(\> 1000 emp.)

18.8%

[![Oracle Infinity](https://images.g2crowd.com/uploads/product/hd_favicon/1530547289/oracle-infinity.png "Oracle Infinity")](https://www.g2.com/products/oracle-infinity/reviews)

Oracle Infinity

Small-Business(50 or fewer emp.)

39.3%

Mid-Market(51-1000 emp.)

28.6%

Enterprise(\> 1000 emp.)

32.1%

Small-Business

(50 or fewer emp.)

50.3%

39.3%

Mid-Market

(51-1000 emp.)

30.9%

28.6%

Enterprise

(\> 1000 emp.)

18.8%

32.1%

Reviewers' Industry

[![Google Analytics 360](https://images.g2crowd.com/uploads/product/hd_favicon/1487566539/google-analytics-360.png "Google Analytics 360")](https://www.g2.com/products/google-analytics-360/reviews)
Google Analytics 360

Marketing and Advertising

20.6%

Information Technology and Services

6.1%

Computer Software

5.1%

Education Management

3.1%

Retail

3.1%

Other

62.0%

[![Oracle Infinity](https://images.g2crowd.com/uploads/product/hd_favicon/1530547289/oracle-infinity.png "Oracle Infinity")](https://www.g2.com/products/oracle-infinity/reviews)
Oracle Infinity

Marketing and Advertising

21.4%

Information Technology and Services

10.7%

Accounting

7.1%

Computer Software

7.1%

Education Management

7.1%

Other

46.4%

FAQs

## GA 360 vs Oracle Infinity FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between GA 360 vs Oracle Infinity?

GA 360 stands out for its advanced integrations and enterprise-scale analytics, while Oracle Infinity is rated higher for ease of use and support.

| [GA 360](https://www.g2.com/products/google-analytics-360/reviews) | [Oracle Infinity](https://www.g2.com/products/oracle-infinity/reviews) |
| --- | --- |
| 4.4/5 (599 reviews) | 4.3/5 (30 reviews) |
| — | — |
| 8.0 | 8.5 |
| 8.0 | 8.8 |
| Integrations (5 all-time mentions) | Ease of Use (recent reviews) |

### How do the pricing models of GA 360 and Oracle Infinity compare?

GA 360 is rated lower on value satisfaction compared to Oracle Infinity, with reviewers citing its high cost as a trade-off for advanced features.

- **GA 360:** In recent reviews, many cite the premium pricing as a barrier for smaller organizations, noting that the advanced features and higher data limits justify the cost for enterprise needs.
- **Oracle Infinity:** Reviewers mention that some features require additional payment, but overall satisfaction with pricing is higher than GA 360.
- **Switching reasons:** Reviewers highlight cost as a key reason for considering alternatives to GA 360, especially for organizations not needing enterprise-scale analytics.

### What are the best alternatives to GA 360 and Oracle Infinity?

The top three alternatives to GA 360 and Oracle Infinity are Google Analytics, Amplitude, and Mixpanel.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [GA 360](https://www.g2.com/products/google-analytics-360/reviews) | 4.4/5 (599 reviews) | — | Premium pricing, advanced features for enterprise | Integrations (5 all-time mentions) |
| [Oracle Infinity](https://www.g2.com/products/oracle-infinity/reviews) | 4.3/5 (30 reviews) | — | Some features require additional payment | Ease of Use (recent reviews) |
| [Google Analytics](https://www.g2.com/products/google-analytics/reviews) | 4.5/5 (6862 reviews) | Small-Business | Free version available, lower barrier to entry | Ease of Use (recent reviews) |
| [Amplitude](https://www.g2.com/products/amplitude-analytics/reviews) | 4.5/5 (2977 reviews) | Mid-Market | — | Advanced analytics capabilities (recent reviews) |
| [Mixpanel](https://www.g2.com/products/mixpanel/reviews) | 4.5/5 (1371 reviews) | Small-Business | — | Segmentation and funnel analysis (recent reviews) |

### Which Digital Analytics features should I prioritize when comparing GA 360 and Oracle Infinity?

Buyers should prioritize integrations, ease of use, segmentation, reporting, and support when comparing GA 360 and Oracle Infinity.

- **Integrations:** GA 360 has 5 all-time mentions for integrations, with reviewers highlighting its connections to Google Ads, BigQuery, and other Google Marketing Platform tools; Oracle Infinity is noted for working well with other tools in recent reviews.
- **Ease of Use:** Oracle Infinity scores 8.4, while GA 360 scores 8.1.
- **Segmentation:** GA 360 is frequently cited for advanced segmentation in recent reviews; segmentation is also a focus feature for both products.
- **Reporting:** GA 360 has 2 all-time mentions for reporting; Oracle Infinity is praised for customizable dashboards and real-time data in recent reviews.
- **Support:** Oracle Infinity scores 8.8 for Quality of Support, compared to GA 360's 8.0.

### What are the pros and cons of GA 360 vs Oracle Infinity?

GA 360's headline strength is its integrations and advanced analytics, while Oracle Infinity is strongest in ease of use and support.

- **GA 360 strengths:** Integrations (5 all-time mentions), advanced analytics, detailed insights, customizable dashboards, and high data limits.
- **GA 360 trade-offs:** Learning curve (4 all-time mentions), complex features (2 all-time mentions), high cost (2 all-time mentions), and interface complexity (2 all-time mentions).
- **Oracle Infinity strengths:** Ease of use (recent reviews), strong support (Quality of Support 8.8), and effective reporting and data visualization.
- **Oracle Infinity trade-offs:** Some features require additional payment, and reviewers note that it can be less user-friendly for non-marketing employees.

### Is GA 360 or Oracle Infinity better for small businesses?

Google Analytics is the better fit for small businesses, as reflected by its largest segment and reviewer sentiment.

- **GA 360:** While GA 360 is used by larger organizations, reviewers note that its high cost and advanced features are often unnecessary for small businesses, who typically favor the free version of Google Analytics.
- **Oracle Infinity:** No data available on small-business segment share, but reviewers mention that some features require additional payment, which may impact small-business adoption.

### Which Digital Analytics platform has better integrations?

GA 360 is favored for integrations, with reviewers citing its connections to Google Ads, BigQuery, and other Google Marketing Platform tools.

- **GA 360:** Integrations are mentioned in 5 all-time reviews, with specific praise for Google Ads, BigQuery, and Google Marketing Platform connections.
- **Oracle Infinity:** Reviewers note that Oracle Infinity works well with other tools, but no specific third-party integrations are cited in the data.

### How do GA 360 and Oracle Infinity compare on customer support?

Oracle Infinity is rated higher for Quality of Support, with a score of 8.8 versus GA 360's 8.0, a difference above the materiality threshold.

- **GA 360:** Reviewers describe support as responsive and helpful, but some mention variability in support quality and a need for more training resources.
- **Oracle Infinity:** Reviewers consistently praise Oracle Infinity's support, describing it as outstanding and highly responsive.

### Which is easier to implement, GA 360 or Oracle Infinity?

Oracle Infinity is rated higher for Ease of Setup, scoring 8.5 compared to GA 360's 8.0, a difference above the materiality threshold.

- **GA 360:** Reviewers frequently mention a steep learning curve and complex setup, especially for advanced features and custom reports.
- **Oracle Infinity:** Reviewers highlight ease of implementation and setup, with several noting that it is easy to use once initial onboarding is complete.

### Which product has better Segmentation?

GA 360 is more frequently cited for advanced segmentation capabilities, while Oracle Infinity is also recognized for segmentation but with less emphasis in reviews.

- **GA 360:** Segmentation is a focus feature in recent reviews, with advanced segmentation options highlighted as a key benefit.
- **Oracle Infinity:** Segmentation is supported as a feature, but reviewers focus more on ease of use and reporting than segmentation depth.

Alternatives

**Google Analytics 360 Alternatives**

 ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics")

[
Amplitude
](/products/amplitude-analytics/reviews)

 ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel")

[
Mixpanel
](/products/mixpanel/reviews)

 ![Adobe Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-analytics.svg "Adobe Analytics")

[
Adobe Analytics
](/products/adobe-analytics/reviews)

 ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare")

[
Heap by Contentsquare
](/products/heap-by-contentsquare/reviews)

**Oracle Infinity Alternatives**

 ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics")

[
Google Analytics
](/products/google-analytics/reviews)

 ![Adobe Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-analytics.svg "Adobe Analytics")

[
Adobe Analytics
](/products/adobe-analytics/reviews)

 ![Google Tag Manager](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_7b4119209e6144203235149bd7024c8b/google-tag-manager.jpg "Google Tag Manager")

[
Google Tag Manager
](/products/google-tag-manager/reviews)

 ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics")

[
Amplitude
](/products/amplitude-analytics/reviews)

## Google Analytics 360 vs Oracle Infinity

When assessing the two solutions, reviewers found Oracle Infinity easier to use, set up, and do business with overall. However, reviewers preferred the ease of administration with Google Analytics 360.

- Google Analytics 360 and Oracle Infinity both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Oracle Infinity is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Oracle Infinity over Google Analytics 360.